Didsbury named most sought after place to buy a home in Great Britain

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  • New data reveals the Manchester suburb of Didsbury is the most popular area for buyers actively looking for their next home, while neighbouring suburb of Chorlton-cum-Hardy also makes the top ten
  • Walthamstow in London takes the second spot, and in third place is the Wirral in Merseyside
  • There are now over 2.7 million people signed up to receive instant property alerts on Rightmove to find out first about properties coming up for sale
  • While demand is still outstripping supply, there has been a jump of 51% in the number of properties coming up for sale in March and April compared to January and February of this year


New analysis out today from the UK’s biggest property website Rightmove reveals the most popular local neighbourhoods for buyers signing up to find out first about properties coming up for sale in the current frenzied market.

The new dataset, which is the earliest indicator of buyer demand in a local area, is based on over 2.7 million home-hunters who are signed up to receive instant property alerts for properties coming to market.

Top of the list of local neighbourhoods is Didsbury in Greater Manchester which is one of the most expensive areas within the county. The average asking price in Didsbury currently stands at £367,429, over £130,000 higher than the Greater Manchester average of £237,380.

Second on the list is Walthamstow in East London, where average asking prices have risen by 116% over the past ten years, rising from £230,888 to £499,534, and they are up by 4% over the past year.

The only other London location in the top ten is Chiswick, which is the only place on the list where asking prices are lower than this time last year, down by 1% to £969,350, and down by 9% when compared with five years ago when they were above £1 million.

The full top ten of most sought after locations for buyers across Great Britain is as follows:


Average asking price

April 2021


Average asking price

April 2020


Average asking price

April 2016


Average asking price

April 2011

Didsbury, Greater Manchester £367,429 £349,826 £321,907 £252,585
Walthamstow, London £499,534 £480,333 £464,260 £230,888
Wirral, Merseyside £287,243 £260,879 £237,162 £220,012
Prestwich, Greater Manchester £277,643 £250,241 £216,579 £186,708
Horsforth, West Yorkshire £312,460 £290,173 £272,229 £238,665
Chorlton-cum-Hardy, Greater Manchester £359,377 £319,694 £293,613 £219,118
West Bridgford, Nottinghamshire £365,370 £339,985 £304,285 £243,752
Heaton Moor, Greater Manchester £307,040 £292,903 £237,490 £204,248
Bramhall, Greater Manchester £482,311 £469,118 £429,583 £361,322
Chiswick, London £969,350 £982,464 £1,062,076 £934,551

The number of properties coming on the market is still not meeting the huge demand from buyers, but the level of new listings has improved. When comparing March and April with January and February of this year there was a jump of 51% in the number of properties coming onto the market, with over 260,000 new homes coming up for sale over the past two months.

Rightmove’s property expert Tim Bannister says: “Our new analysis gives sellers in these local hotspots a clear indication of just how popular their area is, as it tracks the huge pool of the most eager prospective buyers who are signed up to find out instantly when a seller decides to bring their property to market. More buyers have realised they don’t have the luxury of waiting until the weekend to decide which properties they want to request to view, and so they’re making sure they’ve signed up to find out first when a home comes up for sale.

“We’re hearing reports of some areas where properties are selling within a few days of being added to Rightmove, and the average time to find a buyer is the quickest we’ve ever recorded nationally. But we also know there are thousands of local markets and some are moving more slowly than others, so as a seller you’ll want your property being seen by the biggest group of buyers possible, giving it the best chance of selling and achieving the best price.”


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