Email Branding solutions for Estate Agents
February 10, 2017
Emails have been around for a while now and most certainly are on of the most used marketing communication tools for businesses across for any and every business sector. With this in mind, just how much attention to detail do you put towards the emails your business sends?
Some amazing stats to consider regarding Emails:
- About 53% of emails are opened on mobile devices.
- One out of every three clicks within an email occurs on a mobile device.
- Emails with personalized subject lines are 26% more likely to be opened.
- You are 6x more likely to get a click-through from an email campaign than you are from a tweet.
- Including a call to action button instead of a text link can increase conversion rates by as much as 28%.
- For every $1 spent, email marketing generates $38 in ROI.
There are many more incredible stats out there and the above are just a few, but what this should tell you is that email marketing for your business has to be one of the most important investments you can make.
The important thing to do when it comes to emailing for you business and what has always worked for me:
- Make sure you use your business domain name and never use the likes of private accounts such as hotmail.co.uk or gmail.com
- Make sure you use a professional email address over nicknames ie John.Smith@ rather than JohnnyBoy@
- Use Email Branding / Email stationary and do not simply send blank emails (see photo below).
- Email marketing is also important so make sure you use a professional and ideally paid for (so no cheap non related advertising) email marketing solution such as Campaign Monitor or MailChimp to send your emails and very importantly so, to manage your email marketing.
- Capture emails the professional way via your website so you get opted in emails. When you have forms, make sure you always ask to receive their email address and state that you will be adding them, unless the uncheck the box, that you will add them to your subscription database.
- Make sure you send out a regular newsletter.
- Emails you send should always be titled in a way to attract an open.
Stats on emails taken from Campaign Monitor (who we use for all our email marketing – Visit their website today here)
You May Also Enjoy
2025: A landmark year for UK renters and homebuyers – what consumers need to know
From major rental reforms to new powers tackling unsafe or empty buildings, 2025 has become one of the most transformative years for housing across the UK. Whether renting, buying, or managing a property, millions of people will feel the effects of the changes rolling out nation by nation. Propertymark has broken down what these changes…
Read More 
Are ‘for sale’ boards becoming obsolete?
Earlier this year, Westminster Council announced that it would apply to ban estate agents from displaying sales boards outside residential properties in the local area; now, Epping Forest Council is the latest to follow suit. With this in mind, Jack Malnick, Property Expert and Managing Director at Sell House Fast has shared his thoughts on…
Read More 
A More Affordable Christmas for Homebuyers
The latest research from award-winning mortgage adviser, Alexander Hall, has revealed that – despite the government failing to leave any affordability-focused initiatives under the tree in the recent Autumn Budget – this Christmas is shaping up to be a far more positive one for the nation’s homebuyers, as borrowers entering the market today are benefitting…
Read More 
Most active property markets in 2025 revealed
Scotland and Yorkshire home to UK’s most active property markets in 2025 The latest research from The Property DriveBuy reveals that Scotland and Yorkshire have been home to the UK’s most active housing markets in 2025, with Birmingham, Somerset, Cornwall and Buckinghamshire also ranking within the top 10. The Property DriveBuy has analysed the latest…
Read More 
The Renters’ Rights Act: turning change into advantage
The private rental sector is entering a period of unprecedented change. For estate agents, the Renters’ Rights Act 2025 taking effect from May is not just another piece of legislation – it will reshape how you advise landlords, manage tenancies and maintain compliance. Mustafa Sidki of the real estate team at Thackray Williams explains how…
Read More
Lower mortgage rates help Santa deliver 600 more toys this Christmas
With Christmas fast approaching, falling mortgage rates could be doing more than easing household finances this festive season. In fact, if Santa himself were to secure a mortgage on the North Pole today, he would be saving more than £2,000 a year on his monthly mortgage repayments compared to taking out the same mortgage at…
Read More