Email Branding solutions for Estate Agents

Emails have been around for a while now and most certainly are on of the most used marketing communication tools for businesses across for any and every business sector. With this in mind, just how much attention to detail do you put towards the emails your business sends?

Some amazing stats to consider regarding Emails:

  • About 53% of emails are opened on mobile devices.
  • One out of every three clicks within an email occurs on a mobile device.
  • Emails with personalized subject lines are 26% more likely to be opened.
  • You are 6x more likely to get a click-through from an email campaign than you are from a tweet.
  • Including a call to action button instead of a text link can increase conversion rates by as much as 28%.
  • For every $1 spent, email marketing generates $38 in ROI.

There are many more incredible stats out there and the above are just a few, but what this should tell you is that email marketing for your business has to be one of the most important investments you can make.

The important thing to do when it comes to emailing for you business and what has always worked for me:

  • Make sure you use your business domain name and never use the likes of private accounts such as hotmail.co.uk or gmail.com
  • Make sure you use a professional email address over nicknames ie John.Smith@ rather than JohnnyBoy@
  • Use Email Branding / Email stationary and do not simply send blank emails (see photo below).
  • Email marketing is also important so make sure you use a professional and ideally paid for (so no cheap non related advertising) email marketing solution such as Campaign Monitor or MailChimp to send your emails and very importantly so, to manage your email marketing.
  • Capture emails the professional way via your website so you get opted in emails. When you have forms, make sure you always ask to receive their email address and state that you will be adding them, unless the uncheck the box, that you will add them to your subscription database.
  • Make sure you send out a regular newsletter.
  • Emails you send should always be titled in a way to attract an open.

Estate Agency Email Stationary

Stats on emails taken from Campaign Monitor (who we use for all our email marketing – Visit their website today here)

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Home and Living

Best Budget Smartphones Under $200

In the rapidly advancing digital era, it’s no longer a luxury but a necessity to have a smartphone. Not everyone however needs or is able to pay hundreds of dollars for an expensive device. The good news is that there are numerous budget smartphones under $200 that provide great performance, decent cameras, and a long…
Read More
Rightmove logo
Breaking News

Ten years on: More first-time buyers moving to cities while the coast stands still

New ten-year analysis of the property market shows that more first-time buyers are looking to move to cities, while the coast has seen no growth in new buyers First-time buyer demand to move to Great Britain’s 50 largest cities (excluding London) is up by 16% on average over the last ten years, with Dundee topping…
Read More
Breaking News

Homeowners in England and Wales overvalue their properties by an average of 16%

Homeowners in England and Wales are overestimating the value of their property by an average of 16%, according to new figures. Data from Quick Move Now compares homeowner estimates with formal estate agent valuations and is broken down by both region and property type. Overall, homeowners overvalue in every single category.   Regional breakdown Region…
Read More
Visual blemishes on Roads due to service upgrades
Estate Agent Talk

Emergency Sidewalk Repairs: When to Act and Who to Call

Sidewalks are the unsung heroes of city infrastructure—quietly assisting tens of millions of footsteps every day. But when they crack, disintegrate, or shift all of sudden, they might quickly turn out to be volatile liabilities. In a town like New York, in which pedestrian site visitors are constant and belongings proprietors are legally chargeable for…
Read More
Breaking News

Reapit report reveals agents’ long-term market confidence amid legislative challenges

Despite the significant challenges posed by a shifting economic landscape and the largest wave of housing legislation in decades, estate and letting agents remain steadfast in their confidence about their long-term future in the industry. According to the first Reapit Property Outlook Report 2025, covering the full breadth of sales and lettings agency opinion countrywide,…
Read More
Breaking News

Owner-Occupiers Drive Resilient Commercial Property Market

Buying Becomes 37% Cheaper Than Renting The latest Commercial Property Demand Index from specialist property finance expert, Rangewell, reveals that while investor appetite across the sector held steady in Q2, strong levels of owner-occupied commercial mortgage activity are helping drive market performance, as business owners increasingly move from renting to buying their long-term premises for…
Read More