Email Branding solutions for Estate Agents
February 10, 2017
Emails have been around for a while now and most certainly are on of the most used marketing communication tools for businesses across for any and every business sector. With this in mind, just how much attention to detail do you put towards the emails your business sends?
Some amazing stats to consider regarding Emails:
- About 53% of emails are opened on mobile devices.
- One out of every three clicks within an email occurs on a mobile device.
- Emails with personalized subject lines are 26% more likely to be opened.
- You are 6x more likely to get a click-through from an email campaign than you are from a tweet.
- Including a call to action button instead of a text link can increase conversion rates by as much as 28%.
- For every $1 spent, email marketing generates $38 in ROI.
There are many more incredible stats out there and the above are just a few, but what this should tell you is that email marketing for your business has to be one of the most important investments you can make.
The important thing to do when it comes to emailing for you business and what has always worked for me:
- Make sure you use your business domain name and never use the likes of private accounts such as hotmail.co.uk or gmail.com
- Make sure you use a professional email address over nicknames ie John.Smith@ rather than JohnnyBoy@
- Use Email Branding / Email stationary and do not simply send blank emails (see photo below).
- Email marketing is also important so make sure you use a professional and ideally paid for (so no cheap non related advertising) email marketing solution such as Campaign Monitor or MailChimp to send your emails and very importantly so, to manage your email marketing.
- Capture emails the professional way via your website so you get opted in emails. When you have forms, make sure you always ask to receive their email address and state that you will be adding them, unless the uncheck the box, that you will add them to your subscription database.
- Make sure you send out a regular newsletter.
- Emails you send should always be titled in a way to attract an open.
Stats on emails taken from Campaign Monitor (who we use for all our email marketing – Visit their website today here)
You May Also Enjoy
Domestic Fridge Recycling in the UK: Compliant, Convenient and Eco Friendly with Recycling4you
Every year thousands of fridges in the UK reach the end of their useful life and must be replaced. These appliances cannot simply be left out with general waste or dumped at the nearest tip. They contain hazardous materials such as refrigerant gases and insulating foam which require careful handling in accordance with strict legislation.…
Read More 
Buy-to-Let Explained: How It Works and Is It Worth It?
Buy-to-let is one of the most popular property investment strategies in the UK, attracting investors who want to generate regular rental income while benefiting from long-term property value growth. Whether you are a first-time landlord or someone considering adding property to an existing investment portfolio, understanding how buy-to-let works is essential. If you are exploring opportunities with Whitegates…
Read More 
The Hidden Cost of Deposit Disputes for Letting Agents
Nobody gets into lettings because they love arguing over oven grease. Yet for a growing number of letting agents across London and beyond, deposit disputes at the end of a tenancy have become one of the most quietly destructive parts of the job — eating into time, draining morale, and slowly eroding the trust that…
Read More 
Britain’s strongest housing markets revealed
The latest research from Benham and Reeves reveals the best-performing housing markets across Great Britain when it comes to the average rate of house price growth seen over the course of 2025, with the northern regions and Scotland outperforming most of the rest of the country with annual price growth of up to 11%. Last…
Read More 
Over £900 million economic opportunity lost to property fall throughs
Analysis from the UK’s largest property platform Rightmove reveals there is an economic opportunity of over £900 million in England if the number of property transactions falling through can be reduced The calculations show that nearly £392m in potential estate agency revenue and £515m in potential government stamp duty receipts were lost last year to…
Read More 
Landlords chasing rental arrears of £470m
The latest research from Propoly – the platform that automates compliance, reduces risk and protects landlords – has revealed that landlords in England deal with more than £470 million worth of rent arrears in a year, with the largest number of tenants in arrears found in London and the North East. Propoly has analysed the…
Read More