Email Branding solutions for Estate Agents
February 10, 2017
Emails have been around for a while now and most certainly are on of the most used marketing communication tools for businesses across for any and every business sector. With this in mind, just how much attention to detail do you put towards the emails your business sends?
Some amazing stats to consider regarding Emails:
- About 53% of emails are opened on mobile devices.
- One out of every three clicks within an email occurs on a mobile device.
- Emails with personalized subject lines are 26% more likely to be opened.
- You are 6x more likely to get a click-through from an email campaign than you are from a tweet.
- Including a call to action button instead of a text link can increase conversion rates by as much as 28%.
- For every $1 spent, email marketing generates $38 in ROI.
There are many more incredible stats out there and the above are just a few, but what this should tell you is that email marketing for your business has to be one of the most important investments you can make.
The important thing to do when it comes to emailing for you business and what has always worked for me:
- Make sure you use your business domain name and never use the likes of private accounts such as hotmail.co.uk or gmail.com
- Make sure you use a professional email address over nicknames ie John.Smith@ rather than JohnnyBoy@
- Use Email Branding / Email stationary and do not simply send blank emails (see photo below).
- Email marketing is also important so make sure you use a professional and ideally paid for (so no cheap non related advertising) email marketing solution such as Campaign Monitor or MailChimp to send your emails and very importantly so, to manage your email marketing.
- Capture emails the professional way via your website so you get opted in emails. When you have forms, make sure you always ask to receive their email address and state that you will be adding them, unless the uncheck the box, that you will add them to your subscription database.
- Make sure you send out a regular newsletter.
- Emails you send should always be titled in a way to attract an open.
Stats on emails taken from Campaign Monitor (who we use for all our email marketing – Visit their website today here)
You May Also Enjoy
Why 2026 is the Best Year to Invest in Dominican Republic Land
If you’re eyeing Caribbean real estate, 2026 offers an exceptional window to invest in Dominican Republic land. The country has emerged as the fastest-growing Caribbean economy, creating ideal conditions for land investors. Tax incentives, infrastructure projects, and rising international interest are converging at just the right moment. Whether you’re searching for beach land for sale…
Read More 
Property expert on how to bag the BEST mortgage deal in today’s market
Finding a good mortgage deal in today’s market demands more than just comparing rates. While the average 2-year and 5-year fixed mortgage rates have gone down this year, they’re still higher than rates pre-pandemic. This means those in their current homes will have to pay more than they once were each month, and new buyers…
Read More 
Halloween Named the UK’s Most Popular Moving Day of 2025
Halloween was the most popular day to move house in 2025, breaking the long-standing trend of summer being the busiest time for home moves. We analysed the data and spoke to industry experts to understand why the peak moving day has shifted and why it fell on an international holiday. Compare My Move reviewed more than 170,000 house moves made in 2025 and…
Read More 
Industry Response to Halifax House Price Index
Industry response to the Halifax House Price Index December 2025 The latest index shows that: – On a monthly basis, house prices fell by 0.6% between November and December of last year. Annually, house prices were up 0.3% versus this time last year, although this annual rate of growth had slowed from 0.7% the previous…
Read More 
Halifax House Price Index December 2025
House prices in December 2025 were 0.3% higher compared to the same month a year earlier. UK house prices dipped in December • House prices dipped by -0.6% in December, following a -0.1% fall in November • Average property price is now £297,755, the lowest since June • Annual growth slowed to +0.3%, down from…
Read More 
Homebuyer demand returns following Autumn Budget
New research from Property DriveBuy reveals that Bristol, Tyne & Wear, and South Yorkshire emerged as the UK’s most in-demand areas of the housing market following the Autumn Budget, with as many as 61% of homes listed for sale successfully securing a buyer in Q4 2025. Property Drivebuy analysed residential listings data across the nation…
Read More