Email Branding solutions for Estate Agents
February 10, 2017
Emails have been around for a while now and most certainly are on of the most used marketing communication tools for businesses across for any and every business sector. With this in mind, just how much attention to detail do you put towards the emails your business sends?
Some amazing stats to consider regarding Emails:
- About 53% of emails are opened on mobile devices.
- One out of every three clicks within an email occurs on a mobile device.
- Emails with personalized subject lines are 26% more likely to be opened.
- You are 6x more likely to get a click-through from an email campaign than you are from a tweet.
- Including a call to action button instead of a text link can increase conversion rates by as much as 28%.
- For every $1 spent, email marketing generates $38 in ROI.
There are many more incredible stats out there and the above are just a few, but what this should tell you is that email marketing for your business has to be one of the most important investments you can make.
The important thing to do when it comes to emailing for you business and what has always worked for me:
- Make sure you use your business domain name and never use the likes of private accounts such as hotmail.co.uk or gmail.com
- Make sure you use a professional email address over nicknames ie John.Smith@ rather than JohnnyBoy@
- Use Email Branding / Email stationary and do not simply send blank emails (see photo below).
- Email marketing is also important so make sure you use a professional and ideally paid for (so no cheap non related advertising) email marketing solution such as Campaign Monitor or MailChimp to send your emails and very importantly so, to manage your email marketing.
- Capture emails the professional way via your website so you get opted in emails. When you have forms, make sure you always ask to receive their email address and state that you will be adding them, unless the uncheck the box, that you will add them to your subscription database.
- Make sure you send out a regular newsletter.
- Emails you send should always be titled in a way to attract an open.
Stats on emails taken from Campaign Monitor (who we use for all our email marketing – Visit their website today here)
You May Also Enjoy
Labour to enforce entry to your home for Property Mansion Tax?
As Labour take a tighter control on UK citizens and further explore taxes to impose – The latest trending topic discussed is the suggestion that they wish to send officials out to homes they serve in order to value and impose the mansion tax. If the group of unprofessional leaders in charge couldn’t slip any…
Read More 
Public Sentiment Favours Social Infrastructure Over Housing Resistance
Britain is more YIMBY than NIMBY, as social housing tops consumers’ housing policy priorities More than two in five UK adults support new homes being built within three miles of where they live (43 per cent), nearly twice the proportion who oppose local development (22 per cent) Building social or affordable housing is the…
Read More 
Homebuyers are Prioritising Wi-Fi Over Good Schools
One in four Brits would reject a home over potential slow broadband Almost half (45%) of recent and prospective home movers rank broadband among their considerations when choosing a home, much more so than local schools (26%) Over 1 in 3 (37%) don’t feel settled into a new home until their Wi-Fi is working. Of…
Read More 
Landlord returns reach almost 7% in some areas
Landlord returns reach almost 7% in strongest rental markets, but protecting those returns is just as important as generating them The latest analysis by The Letting Partnership has revealed that rental yields are reaching almost 7% in England’s strongest-performing markets, but the firm has warned landlords that generating a healthy return is only half the equation,…
Read More 
Portfolio landlords now control almost half of England’s private rentals
A changing landlord landscape is being shaped by wealth creation, lifestyle flexibility and a more professional approach to property investment. A new generation of investors are entering the market driven by long-term wealth creation, lifestyle flexibility and a more business-minded approach to property ownership, according to John Minnis estate agents. While the latest English Private…
Read More 
Commuter growth peaks in the north as Manchester and Glasgow lead the way
New analysis from the UK’s largest property platform Rightmove, reveals the commuter hotspots around six major cities where average asking prices are rising the fastest Affordable commuter locations around Glasgow and Manchester lead house price growth Falkirk, Stirlingshire, has the highest price growth at +13.5%, with an average asking price of £183,596 While asking prices…
Read More