Email Branding solutions for Estate Agents
February 10, 2017
Emails have been around for a while now and most certainly are on of the most used marketing communication tools for businesses across for any and every business sector. With this in mind, just how much attention to detail do you put towards the emails your business sends?
Some amazing stats to consider regarding Emails:
- About 53% of emails are opened on mobile devices.
- One out of every three clicks within an email occurs on a mobile device.
- Emails with personalized subject lines are 26% more likely to be opened.
- You are 6x more likely to get a click-through from an email campaign than you are from a tweet.
- Including a call to action button instead of a text link can increase conversion rates by as much as 28%.
- For every $1 spent, email marketing generates $38 in ROI.
There are many more incredible stats out there and the above are just a few, but what this should tell you is that email marketing for your business has to be one of the most important investments you can make.
The important thing to do when it comes to emailing for you business and what has always worked for me:
- Make sure you use your business domain name and never use the likes of private accounts such as hotmail.co.uk or gmail.com
- Make sure you use a professional email address over nicknames ie John.Smith@ rather than JohnnyBoy@
- Use Email Branding / Email stationary and do not simply send blank emails (see photo below).
- Email marketing is also important so make sure you use a professional and ideally paid for (so no cheap non related advertising) email marketing solution such as Campaign Monitor or MailChimp to send your emails and very importantly so, to manage your email marketing.
- Capture emails the professional way via your website so you get opted in emails. When you have forms, make sure you always ask to receive their email address and state that you will be adding them, unless the uncheck the box, that you will add them to your subscription database.
- Make sure you send out a regular newsletter.
- Emails you send should always be titled in a way to attract an open.
Stats on emails taken from Campaign Monitor (who we use for all our email marketing – Visit their website today here)
You May Also Enjoy
Mortgage overpayments in a confident market
Financial experts are encouraging homeowners and first-time buyers to take a fresh look at mortgage overpayments as confidence builds in the UK property market and interest rates begin to ease. With major lenders cutting rates, improved loan-to-value options for buyers, and growing optimism in the 2026 market, mortgage overpayments are emerging as a powerful and…
Read More 
House price growth remained subdued in August
UK annual house price growth remained broadly stable in August at 1.6% House prices were up 0.2% month on month Headlines Aug-26 Jul-26‡ Monthly Index* 550.1 549.1 Monthly Change* 0.2% -0.1% Annual Change 1.6% 1.4% Average Price (not seasonally adjusted) £275,465 £276,581 * Seasonally adjusted figure (note that monthly % changes are revised when seasonal…
Read More 
What Adds Three Weeks to Leasehold Conveyancing?
As government reforms target a four-week reduction in homebuying times, Konnect You analysis points to management packs, extra lease enquiries, third-party responses and title issues as recurring leasehold bottlenecks. The government is targeting a reduction of around four weeks in the homebuying process through reforms published in June 2026. Its roadmap proposes more property information upfront and recognises that leaseholders can face delays…
Read More 
Bank of England Money and Credit Report July 2026
Overview These monthly statistics on the amount of, and interest rates on, borrowing and deposits by households and businesses are used by the Bank’s policy committees to understand economic trends and developments in the UK banking system. Key points: Net borrowing of mortgage debt by individuals decreased to £4.3 billion in July, from £7.7 billion…
Read More 
Breaking Property News 1/9/26
Daily bite-sized proptech and property news in partnership with Proptech-X. infinitSpace to be new operating partner providing technology and operational infrastructure The Stack, Amsterdam’s new home for AI founders and builders, has selected infinitSpace as its Workspace Operating Partner ahead of its opening in September. The partnership will provide the technology and operational infrastructure behind The…
Read More 
Why Living Near London’s Top Schools Costs a Fortune
Homes near London’s top private schools command premiums of up to 77% The latest research from London lettings and estate agent, Benham and Reeves, has revealed that homes located close to some of the capital’s highest-ranking private schools command substantial premiums, with property values sitting as much as 77% above the wider local authority average.…
Read More