Estate Agency leaflets – What’s the attraction?
March 10, 2017
My life is that exciting these days that I am hoarding leaflets that get shoved through our letter box, well, let me narrow that down a bit and say that I keep hold of all the estate agency ones more so! Anyway, many of us will know the burden of what I would say is illegal littering, whereas an unrequested amount of marketing material is dumped on our door mats near enough each and every day from local takeaways to garden maintenance, vote UKIP to our friendly old local online estate agent who is remotely located 250 miles away…
So, what recent gems have I seen from the property industry in the last few weeks so ask? Let me take a look at some:
- FennWright – Sold in your Area is their headline in each of the leaflets they send out, I have two here in my hand received over the last couple of weeks – recommendation guys, show properties with sold signs on not for sale signs when you want to share photos of properties you have sold as this will help to confirm the message you are looking to share out.
- Palmer and Partners – When it comes to selling or letting your home… problem solved. Yes, a good headline, plus they bolster their position in the market by releasing Rightmove stats declaring them to be the best performing agent… But their success is all let down terribly by poor spelling.
- Willam H Brown – One I received over Christmas which I kept with their message of not so silent night and many stats that would make the marketing team of Rightmove rubbing their hands with glee. William H Brown certainly doing their fair share of promoting Rightmove here that you would think it was a message from Rightmove themselves, only when you turn the leaflet over do you know it might just be an estate agency trying to get your business.
- William H Brown – Again we have one from this agency, with a more direct and clear marketing message of thinking of buying, selling, renting or letting in 2017? They provide a useful mini calendar on the back where you can apparently pick your date in 2017 to get moving with William H Brown.
- Edward Lee – Again a double hit from an agency with one of their leaflets stating sell your property for £999 + VAT for Any Property Any Price, Sole or Multi Agency. A neat looking leaflet and of course a big ‘what’s in it for me the client‘ message on the front and what with the Purple Bricks surge in the UK educating consumers nationally that there are cheaper solutions for selling your home, this agency Edward Lee are looking to compete with the current trend.
- Beresford – A nice stand out design, house with chimney etc, and a question of Thinking of selling or letting your property? I think the message on the back of free no obligation valuation is now a little old hat as we all know it costs nothing to have our homes valued these days and that most estate agents are hungry for new valuations due to a shortage of property for sale. What Beresford do well, is confirm their strong hold in the local property market by sharing all of their regional office contact details so you know you have a local yet well connected estate agency if you want to sell or let your next home.
- Beresford – Yes again, many estate agents like to double up with their leaflets! A standard image on the front which I know is a well used stock image (as I have used it many times). I would recommend a local photo of local property that most people locally would recognise, but again a strong message on the back with them listing all their offices and stating the signs are good with Beresford.
You May Also Enjoy
Weekly News Roundup – 19/04/24
A roundup of the week’s top property and proptech news stories in partnership with Proptech-X Table of Contents Ascendix deep dives into the world of the AVM CEO Adam Pigott on tour in Norfolk with tlyfe App VTS Activate Multifamily launches Ascendix deep dives into the world of the AVM This month Yana Yarotska from Ascendix…
Read More
Breaking Property News – 18/04/24
Daily bite-sized proptech and property news in partnership with Proptech-X. Scotland to get to Net Zero by 2045 in stunning U-turn Because of its serious implications here in full is the Scottish ‘apology or explanation’ why it thinks it is OK to let the planet burn for the next two decades. Net Zero and…
Read More Breaking Property News – 17/04/24
Daily bite-sized proptech and property news in partnership with Proptech-X. CEO Adam Pigott on tour in Norfolk with tlyfe App Full disclosure CEO Adam Pigott and his team are one of my earliest clients, so it is always a pleasure to hear what they have been getting up to. And this week they were…
Read More 
Rightmove’s weekly mortgage tracker
Headlines The average 5-year fixed mortgage rate is now 4.84%, up from 4.45% a year ago The average 2-year fixed mortgage rate is now 5.23%, up from 4.77% a year ago The average 85% LTV 5-year fixed mortgage rate is now 4.77%, up from 4.46% a year ago The average 60% LTV 5-year fixed mortgage…
Read More 
Rightmove comment on inflation reducing to 3.2%
UK inflation slowed less than expected last month, making traders and economists more cautious about the likely pace of interest rate cuts. Matt Smith, Rightmove’s mortgage expert said: ‘It’s positive to see inflation continuing to fall this morning, albeit not by quite as much as expected, as the blocks continue to build towards the anticipated…
Read More 
Multifaceted Rewards of Vineyard Estates: Investing in Vineyard Estates in Provence for a Fulfilling Lifestyle Business
Vineyard estates provide an exceptional opportunity to invest in a lifestyle business that aligns with a passion for crafting something unique, freedom for creativity, and business interests while harmonizing with the rhythms of nature. In Provence, you can invest in winemaking and foster authentic connections with the land and community while enjoying your returns. It’s…
Read More