Estate Agent Leaflet Drops – Sin or Success??

Just the other day, I was privileged to attend a Rightmove seminar in South Wales, where on a couple of occasions when the words ‘leaflet drop’ were mentioned.  This made me twitch a little, why?  Every day we all receive a wonderful selection of ‘junk’ mail through our doors some of which could include one of your leaflets.  Now I am a little sad as I actually go through my junk mail to pick out estate agent leaflets as I want to research what you are doing.  But many of these leaflets are lost inside the numerous take-out menus that seem to decorate my door mat when I arrive home.  Unlike me, many people will be throwing this pile of unwanted mail in their recycling bin so are your leaflets going the same way?

I ask you, are leaflet drops working for you?

When is the last time you actually questioned the number of leads you received from this essentially costly form marketing?

What is the solution?  You need to create awareness of your brand and your agency services.  You want to ensure that you are in the forefront of people’s minds when they are looking to sell, so is there another way to ‘leaflet drop’ that will have a greater success rate?

The typical estate agent leaflets are a maximum of A5 with pure advertising copy.  I have even had post cards, house shaped and even scraps of paper (yes not the best first impression!).  But is it the size or the copy that is not making you stand out in the junk mail crowd?  Dare I say possibly both!  Nowadays no one wants to be sold to, and isn’t that what a leaflet drop traditionally is, selling?

So what would make your potential clients take note of what you deliver and even keep hold of it?  We work with one of our clients on a monthly newsletter that has had a real impact on his business.  This is a 4 page A4 quality ‘leaflet’ that is filled with tips, advice, seasonal information and industry news.  What’s more the newsletter has a focus on their local community, making it something that their past, present, potential clients and the community at large look forward to reading.  This community edge gives the reader the sense that they are not just based in the community but also actually part of it.  This newsletter is an investment in their business but the results speak for themselves.

Every piece of material you create for your business must serve a purpose and not just because its something that is done in the industry.  Look outside estate agency and property for ideas and inspiration as you need to make a lasting first impression.  Well who knew a meerkat could have such a dramatic impact on a price comparison site?

For powerful content for your business contact Citrus Content: andrea@citruscontent.com 01633 415304

 

You May Also Enjoy

Estate Agent Talk

Homes for sale in UK has reached highest level in eight years – Thoughts from the Industry

Following on from the data from Zoopla the number of homes available for sale in the UK has reached the highest level in eight years. Here are some thoughts from within the property industry. Guy Gittins, Chief Executive of Foxtons, said: “Despite last week’s announcement of a general election, we’ve not seen a dampening of…
Read More
Rightmove logo
Breaking News

Rightmove’s weekly mortgage tracker

Headlines The average 5-year fixed mortgage rate is now 04%, up from 4.63% a year ago The average 2-year fixed mortgage rate is now 41%, up from 4.97% a year ago The average 85% LTV 5-year fixed mortgage rate is now 01%, up from 4.55% a year ago The average 60% LTV 5-year fixed mortgage…
Read More
Breaking News

Highest supply of homes for sale in eight years will keep house prices in check

Zoopla HPI reveals that the UK is currently experiencing the highest supply of homes for sale in eight years, which will keep house prices in check for the rest of 2024, and also predicts that the 4th July General Election will have less impact on the housing market than during previous election periods. Supply of…
Read More
Breaking News

Breaking Property News – 29/05/24

Daily bite-sized proptech and property news in partnership with Proptech-X. Made Snappy 360 says 61% of letting agents omit property measurements from their listings – which NTSELAT now requires  Letting agents across the UK are proactively responding to an update from the National Trading Standards in Estate & Letting Agency (NTSELAT) regarding recommended “material information”…
Read More
Love or Hate Rightmove
Breaking News

Rightmove story: Home-movers undeterred by election

Majority of home-movers undeterred by election New insight among home-movers shows 95% say the upcoming election will not affect their moving plans Rightmove data from previous elections shows that the market remained steady: In 2015, demand from buyers was consistent leading up to the election, and experienced a post-election boost in June when the annual…
Read More
how to present your property for sale
Estate Agent Talk

6 Property Management Marketing Strategies For And Beyond

Did you know that over 70% of individual renters find their new homes on the­ internet? In our current digital e­ra, a sturdy online existence­ isn’t just an extra for property management firms—it’s a critical need. Nonethele­ss, with innumerable property administrators scrambling for visibility, how might your firm gain promine­nce? The solution is a de­tailed…
Read More