Estate Agents – Its all Me-me-me-me-me with you lot
ESTATE AGENTS You believe you are creating authority by telling your estate agency’s story of how long you’ve been around in your town selling houses or how many house sellers or landlords you have helped or property sold or those awful Rightmove Pie Charts with your market share, etc.
My intuition tells me thought what you are really doing is boring the pants of potential customers, who, quite frankly, just don’t care about that rubbish, and even if they weren’t conscious of that story (as they are) that you are offering a very selective story of your agency that is undoubtedly at least 80% ballcocks.
Instead, why not focus your marketing around how your agency’s services will change the vendor’s life rather than all the things your agency service does.
If you want to know if you fall into this trap as an agent, look at your website and marketing material and the use any of these four words .. ‘we’ ‘our’ ‘I’ or ‘me’.
If you use these words your marketing is turning the focus towards you and your agency instead of the potential client.
My advice, only use these words when it’s difficult to leave them out.
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