Estate Agents use of Social Media.

November 11, 2015

This starts as a test of how accurately you read the title. Which is a lot of what this article is about.

Attention to detail.

This isn’t an article about how, you as an estate agent, should be using social media. This is an article highlighting how you use it and probably why you you aren’t getting the results you hoped from it.

I presume as a breathing citizen of the planet Earth you have a Facebook and Twitter account already and you upload photos of your dog/cat/dinner/ (delete as appropriate). As a personal user your perfectly adept at creeping through the profiles of your friends and friends friends and of your friends friends friends till you can creep no more.

You’ve got it down cold, you can say with confidence “I can use the Facebook and all of Twitter”

So why on earth then when it comes to your business pages are you hurling out relentless images exactly the same as those on your websites. Social Media is supposed to encourage people to engage, share and comment, and cutting and pasting the same sales driven drivel from your website to your Social Networks is not going to get you one single unique follower, so your left relying on the likes from your Mum.

You are a person, with unique thoughts and ideas, use the opportunity that Facebook and Twitter gives you to talk to the masses. Create an image around yourself reflecting your personality. I am a know-it-all-clever-clogs so i reflect that in the way i use all Social Networks. If people like it then they will engage, if it be positive then great, if not then great as well…

If you are honest in your approach you will find enjoyment in doing it and you will gain followers, interest and support and then you can slip on the occasional property in the vain hope that someone will look for long enough and actually pay attention. But they probably won’t.

Keep the faith, keep going, do it yourself and spellcheck, spellcheck, spellcheck. If you don’t then i’m going to be there to keep you tightly in check.

Buscadom  your new Spanish property portal ..coming soon(ish)

 

You May Also Enjoy

Overseas Property

The most in-demand holiday home destinations

Alicante is the ideal place in the sun when it comes to Brit foreign property dreams Province on Spain’s Eastern coast is the most popular destination for Brits in TV foreign property series Almeria and the Costa Del Sol are in the top three based on analysis of 1,000 episodes of A Place In The…
Read More →
Breaking News

Two Weeks to Go for First Phase of Renters’ Rights Act

With just two weeks until the first phase of the Renters’ Rights Act comes into effect, letting agents across England are being urged to ensure they are fully prepared for the significant operational and compliance changes ahead. From 1 May 2026, the new legislation will introduce wide-ranging reforms to tenancy structures, possession processes and rent…
Read More →
Breaking News

Housing Insight Report: February 2026

The housing market shows steady activity, ongoing challenges with sales agreed rising slightly and stock levels stable, while affordability pressures and longer transaction times continue to strain buyers and sellers. Demand is strong in the rental sector, with significant competition among tenants despite only a modest increase in available properties. Rents have remained relatively stable…
Read More →
Breaking News

London boasts biggest property market gap

UK’s property price gaps exposed: London tops with £838k difference between top and bottom of the market The latest research from eXp UK has revealed the scale of the price divide between the most and least expensive property markets across each region of the UK, with three areas seeing average house price gaps of more…
Read More →
Letting Agent Talk

Questions raised over tenant-agent trust gap

New research from Propoly has found that while over half of tenants describe their letting agent as professional, quick to respond to queries, and efficient in handling maintenance issues, issues still exist, particularly a widespread suspicion that agents are not working in the tenants’ favour. Propoly commissioned a survey of 1,000 UK tenants* to understand…
Read More →
Letting Agent Talk

29 is the age house sharing becomes ‘embarrassing’

but 11% still do it, according to new Nationwide research That equates to 27 million admitting they have felt embarrassed about their living situation With 69% saying living alone is unaffordable, it’s no surprise the average age of those in house shares is 35 From moving home (12%) to living with an ex (10%), as…
Read More →