Estate Agents warned over ‘Portal juggling’

A recent article on the nationaltradingstandards.uk website headlines Estate Agents warned over ‘portal juggling’

It leads… Illegal practice that misleads homebuyers on property websites in the spotlight”.

Estate agents who deliberately mislead potential homebuyers through the practice known as ‘portal juggling’ are being warned that they could be prosecuted and face a ban from working in the industry. The warning comes from the National Trading Standards Estate Agency Team, which has confirmed that the practice is in breach of trading regulations and – in some cases – can be fraudulent.

The National Trading Standards Estate Agency Team is issuing the warning following a number of enquiries and complaints about the practice, which involves the deliberate removal of properties on major property portals before relisting them – often with minor differences – to make them appear new on the market. The National Trading Standards Estate Agency Team has received complaints that some agents who may be struggling to sell a property are using this practice to mislead potential homebuyers…more

Read the news article in full click here

Allen Walkey

Highly experienced businessman with a successful career in property sales and investment both in the UK and abroad. Now a freelance writer and blogger for the property and Investment Industry, keeping readers up-to-date with changes and events in a rapidly changing world.

You May Also Enjoy

Breaking News

1 in 8 new-build homes unsold after six months

Developers hold their nerve as one in eight new-build homes remain unsold after six months   Jonathan Samuels, CEO of specialist lender, Octane Capital, believes that developers are increasingly prioritising profitability over speed of sale, with new-build homes spending longer on the market as developers resist unnecessary price reductions and instead look to protect scheme…
Read More
Breaking News

Rental price and average salary tracker – July 2026

Year-on-year Rental Price Growth Moderates, Yet High Demand and Limited Supply Continue to Push Rents Higher London recorded the strongest monthly rental growth, with average rents rising from £2,385 to £2,484 (+4.2% month-on-month). As a result, the representative annual salary needed to secure the average-priced rental home increased from £70,050 to £74,520 (+6.4% year-on-year). The…
Read More
Breaking News

Holiday let reforms fail to boost housing market activity in Devon and Cornwall

The latest research by LandSale has revealed that the introduction of council tax premiums on second homes, alongside wider measures designed to curb the growth of holiday lets, has yet to deliver a stronger housing market in Devon and Cornwall, where sales activity continue to lag behind the South West and England as a whole.…
Read More
Breaking News

Breaking Property News 10/8/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   Letting agent complaints are up 47% and why everyone is misreading the property redress   The competence tax has been abolished Thought leadership by Olivier Jauniaux Founder of NestLink Somewhere in a lettings office this week, a property manager is reading a six-page document about a deposit…
Read More
Breaking News

Rental price and average salary tracker – July 2026

Year-on-year Rental Price Growth Moderates, Yet High Demand and Limited Supply Continue to Push Rents Higher London recorded the strongest monthly rental growth, with average rents rising from £2,385 to £2,484 (+4.2% month-on-month). As a result, the representative annual salary needed to secure the average-priced rental home increased from £70,050 to £74,520 (+6.4% year-on-year). The…
Read More
Breaking News

House prices stable in July

House prices stable in July (0.0%), following a +0.2% rise in June Average property price now £299,253 compared with £299,396 in June Annual growth of +0.1% is the slowest rate of house price inflation since November 2023 Northern Ireland continues to record the UK’s strongest annual growth at +7.4%   Amanda Bryden, Head of Mortgages…
Read More