Estate agents: word-of-mouth just got social.

December 2, 2014

Word-of-mouth is the most powerful tool you have.

Every day, people talk about your estate agency: stories are told and experiences are shared. Whilst this hasn’t changed, the means by which people communicate have. Today, people increasingly turn to social media.

This shift presents an enormous opportunity for estate agents. Instead of being in the dark, you can now listen and join the conversations about your agency that are happening right now.

So how can you take advantage of this new, social world?

Carefully listen to what is being said about you and the industry. Learn what motivates your clients and engage them with interesting and relevant content. Gain their trust by amplifying and archiving your most glowing testimonials and demonstrating your local knowledge. Join the conversation about your estate agency.

Regardless of whether you’re listening and participating, the conversation will continue. Why not have a voice?

Originally posted on Propertyflock, a new and easy to use one-stop hub for marketing your estate agency.

Alex Evans

You May Also Enjoy

Breaking News

Speed, certainty, and strong results: why property auctions are set to thrive in 2026

Following a robust year for the property auction sector in 2025, leading members of NAVA Propertymark’s Advisory Panel Board have shared their standout moments from the year and an optimistic outlook for the auctioning market as it heads into 2026. Despite economic pressures, regulatory change, and fluctuating sentiment in the wider property market, auctions continued…
Read More →
Breaking News

2026 Predictions for the Mortgage Sector

Tom Davies, Group Financial Services Managing Director, Mortgage Scout, part of LRG “By the time we move into 2026, the mortgage market will have absorbed an extraordinary amount of economic pressure in the last 5 years. We have come through a pandemic, sharp interest rate rises, fiscal uncertainty and wider global shocks, yet house prices…
Read More →
how to present your property for sale
Estate Agent Talk

UK’s most affordable cities

Where does your area rank? takepayments releases interactive map of the UK’s most affordable cities  Middlesbrough takes the top spot as the most affordable city, scoring 6.51/10 Brighton is the least affordable city outside London, scoring 3.5/10 Brighton has the highest property prices outside London (£420,181 on average), while Aberdeen has the lowest (£134,368)  …
Read More →
new build homes colchester essex
Breaking News

New-build demand falls in Q4, but pockets of the market remain sturdy

The latest market analysis from Property Inspect has found that demand for new-build homes remained subdued in Q4, with fewer than one in five new properties securing a buyer, as market conditions softened further on both a quarterly and annual basis. Property Inspect analysed current market listings to assess what proportion of new-build homes are…
Read More →
Breaking News

Money and Credit – November 2025

Key points: Net borrowing of mortgage debt by individuals increased to £4.5 billion in November, following a decrease of £1.0 billion to £4.2 billion in October. In November, net mortgage approvals for house purchase fell by 500 to 64,500. By contrast, approvals for remortgaging rose by 3,200 to 36,600 in November. Net borrowing of consumer…
Read More →
to let sign 2025
Breaking News

Seasonal slowdown sees rental demand soften in Q4

The latest research from Dwelly has revealed that just a handful of areas saw tenant demand for rental homes climb during Q4, as the wider market succumbed to its usual seasonal slowdown ahead of the Christmas break. Dwelly analysed rental market stock across England, looking at the proportion of rental properties listed on the market…
Read More →