Estate agents: word-of-mouth just got social.

December 2, 2014

Word-of-mouth is the most powerful tool you have.

Every day, people talk about your estate agency: stories are told and experiences are shared. Whilst this hasn’t changed, the means by which people communicate have. Today, people increasingly turn to social media.

This shift presents an enormous opportunity for estate agents. Instead of being in the dark, you can now listen and join the conversations about your agency that are happening right now.

So how can you take advantage of this new, social world?

Carefully listen to what is being said about you and the industry. Learn what motivates your clients and engage them with interesting and relevant content. Gain their trust by amplifying and archiving your most glowing testimonials and demonstrating your local knowledge. Join the conversation about your estate agency.

Regardless of whether you’re listening and participating, the conversation will continue. Why not have a voice?

Originally posted on Propertyflock, a new and easy to use one-stop hub for marketing your estate agency.

Alex Evans

You May Also Enjoy

Breaking News

Housing market gets off to its strongest start in three years, with new sales agreed up 12 per cent on 2024

The 2025 sales market has got off to a stronger start than in 2024 or 2023 with buyer demand up 13 per cent and 10 per cent more homes for sale Rising sales are supporting UK house price inflation which is +2.0 per cent in the year to December 2024, compared to -0.9 per cent…
Read More →
for sale sign london
Breaking News

Westminster council must outline how their proposals on property boards will not hinder market

Westminster City Council must explain how their proposals to renew the existing Regulation 7 Direction and expand it to the whole borough will not hinder the sales and lettings markets, Propertymark argues. At present, some areas of Westminster are subject to a Regulation 7 Direction, which means consent from the Council is needed to display…
Read More →
Breaking News

National Federation of Builders View on Chancellor’s Speech

At the Autumn Budget 2024, Chancellor Reeves scaled back her interference in the planning process. However, in her speech today, she returned to the position that a well-functioning planning system is crucial to not only enabling growth but, more importantly, sustaining it. Richard Beresford, Chief Executive of the National Federation of Builders (NFB), commented: “The…
Read More →
Letting Agent Talk

Landlords and Tenants: A Balanced Relationship in the Private Rental Sector (PRS)

New findings from Leaders Romans Group’s (LRG) latest survey reveal a balanced picture of landlord-tenant relations in the UK. Contrary to negative stereotypes often portrayed, the data shows that tenants view their landlords positively while highlighting areas for improvement in communication and responsiveness. The survey found that 55% of tenants believe their landlord provides quality…
Read More →
Estate Agent Talk

Government Correct to Head Off Climate and Nature Bill

The ‘Climate and Nature Private Members’ Bill’, brought forward by Dr. Roz Savage MP, seeks to set new legally binding targets for climate and nature, as well as give the Secretary of State a duty to implement a strategy to achieve these targets. The National Federation of Builders (NFB) has worked closely with Government’s old…
Read More →
Breaking News

Property expert issues warning ahead of stamp duty changes – this is how YOU could avoid paying more

New stamp duty rules are set to come in from April which could catch out many homebuyers and leave them paying thousands more than planned. Currently, first-time buyers do not pay any stamp duty on homes costing up to £425,000, while the threshold for other buyers is £250,000. But from 1 April 2025, the threshold…
Read More →