Estate agents: word-of-mouth just got social.

Word-of-mouth is the most powerful tool you have.

Every day, people talk about your estate agency: stories are told and experiences are shared. Whilst this hasn’t changed, the means by which people communicate have. Today, people increasingly turn to social media.

This shift presents an enormous opportunity for estate agents. Instead of being in the dark, you can now listen and join the conversations about your agency that are happening right now.

So how can you take advantage of this new, social world?

Carefully listen to what is being said about you and the industry. Learn what motivates your clients and engage them with interesting and relevant content. Gain their trust by amplifying and archiving your most glowing testimonials and demonstrating your local knowledge. Join the conversation about your estate agency.

Regardless of whether you’re listening and participating, the conversation will continue. Why not have a voice?

Originally posted on Propertyflock, a new and easy to use one-stop hub for marketing your estate agency.

Alex Evans

You May Also Enjoy

Breaking News

Three major cities buck commuter belt trend

The latest research from Property DriveBuy has found that house price growth across Britain’s major cities continues to lag behind their surrounding commuter belts in most cases, although three major cities are now bucking this wider trend by delivering stronger and more consistent rates of growth, whilst London is the only city to see a…
Read More
Breaking News

One feature that can see homebuyers bag a bargain

The latest research from eXp UK reveals that low EPC-rated homes present a potential bargain for homebuyers, as house price savings of up to £54,000 far outweigh the cost of remediation. eXp UK has analysed average house price data for properties currently on the market in England with an EPC rating of E or worse*,…
Read More
Breaking News

Property expert reveals six easily avoidable house-buying errors

Viewing a potential new home is exciting, but many buyers and renters get caught up in the decor and the layout and ignore some potential red flags that may mean they’ll regret their choice a few months down the line. Property expert, Jamie Williams, from Pure Property Finance, discusses five things you need to consider,…
Read More
Letting Agent Talk

Renovating Rental Properties: How to Reduce Costs, Attract the Best Tenants, and Increase Profits Without Unnecessary Investment

Renovation is where many landlords either make or lose their competitive advantage. Spend too little and the property sits empty or attracts unreliable tenants. Spend without strategy and you eat into years of projected profit on upgrades tenants never notice. The sweet spot lies in understanding what drives tenant decision-making and directing every pound toward…
Read More
Breaking News

Are landlord repossessions set to spike ahead of RRA?

Calm before the storm? Landlord repossessions fell in 2025, but they could now spike ahead of the Renters’ Rights Act New analysis from Inventory Base reveals that the number of landlord possessions fell by almost -8% in 2025, but does the introduction of the Renters’ Rights Act mean that numbers are set to spike in…
Read More
Breaking News

Breaking Property News 23/2/26

Daily bite-sized proptech and property news in partnership with Proptech-X. RO sees large ROI with CRE atford site sale Sale of 56 Clarendon Road Watford by RO Group to Strides Pharma UK RO Group is pleased to announce the successful sale of 56 Clarendon Road, Watford to Strides Pharma UK, the UK arm of global pharmaceutical…
Read More