Estate agents: word-of-mouth just got social.

December 2, 2014

Word-of-mouth is the most powerful tool you have.

Every day, people talk about your estate agency: stories are told and experiences are shared. Whilst this hasn’t changed, the means by which people communicate have. Today, people increasingly turn to social media.

This shift presents an enormous opportunity for estate agents. Instead of being in the dark, you can now listen and join the conversations about your agency that are happening right now.

So how can you take advantage of this new, social world?

Carefully listen to what is being said about you and the industry. Learn what motivates your clients and engage them with interesting and relevant content. Gain their trust by amplifying and archiving your most glowing testimonials and demonstrating your local knowledge. Join the conversation about your estate agency.

Regardless of whether you’re listening and participating, the conversation will continue. Why not have a voice?

Originally posted on Propertyflock, a new and easy to use one-stop hub for marketing your estate agency.

Alex Evans

You May Also Enjoy

Breaking News

London property values set to fall

The latest market analysis from House Buyer Bureau has found that London is now the only region of Britain where house prices continue to trend downwards, with the average home in the capital forecast to lose almost another £5,000 in value before the end of the year should current market conditions persist. House Buyer Bureau…
Read More →
Breaking News

London property values set to fall

The latest market analysis from House Buyer Bureau has found that London is now the only region of Britain where house prices continue to trend downwards, with the average home in the capital forecast to lose almost another £5,000 in value before the end of the year should current market conditions persist. House Buyer Bureau analysed…
Read More →
Breaking News

Second-steppers turn to higher LTV mortgages as deposits fall

Barclays mortgage data shows the average value of home movers’ (non-first-time buyers) deposits fell -24.8 per cent year-on-year However, the average purchase price for home movers increased 1.0 per cent year-on-year in June, as borrowers make use of higher loan-to-value mortgage products to climb the ladder 34 per cent of prospective second-steppers say they feel…
Read More →
Estate Agent Talk

Conservatories fall out of fashion

Conservatories fall out of fashion as fewer than one in 10 homes boast the former must-have feature   The latest market analysis from eXp UK has revealed that conservatories appear to have fallen out of favour with England’s homeowners, with fewer than one in 10 properties currently listed for sale offering the once-popular home improvement.…
Read More →
Breaking News

95% of estate agents say homebuying reforms could speed up property transactions

The latest survey by GetAgent.co.uk has found overwhelming support from estate agents for the Government’s proposed homebuying reforms, with the vast majority believing the changes will create a faster, more stable and more efficient property market. The proposed reforms are designed to modernise the homebuying process by introducing greater upfront information, earlier legal certainty and measures…
Read More →
Breaking News

Private rent and house prices, UK: July 2026

1. Main points Average UK monthly private rent increased by 3.3%, to £1,388, in the 12 months to June 2026 (provisional estimate); this annual growth rate remained unchanged from the 12 months to May 2026. Average rents increased to £1,446 (3.4%) in England, £843 (4.9%) in Wales, and £1,012 (1.3%) in Scotland, in the 12 months…
Read More →