Facebook Groups offer the best way to advertise to Estate Agents:

Interior Designers Facebook Group

I now notch up nearly 15 years in the UK property industry within the marketing / PR sector. Time flies undoubtedly as it only seems like no more than five years ago that I burst on the scene with my then unlimited passion for promoting social media as an avenue for reaching clients / agents. I also remember having a stand at the Negotiator Awards trying to promote video tours for property and no one wishing to embrace my innovation… In 2025 we are at a whole new level of innovation with AI seeping through each main artery of the industry.

Despite the likes of Youtube, Facebook, Twitter approaching a double decade of age, these huge network database user generated content channels still remain at the heartbeat of day to day life for people globally… They haven’t grown old yet! They also secure near top spot when it comes to marketing options for global leading brands aiming to reach their target audiences. Social media might be soon leaving its teenage years, but it still remains one of the most popular communication channels and undoubtedly takes up more minutes of our lives over television, radio, newspapers and magazines.

What also remains somewhat unrivalled, is the opportunities that social media offers when it comes to direct target marketing.

Facebook Groups:

One of the best and fastest ways you can reach a desired audience is by joining existing groups on Facebook. From nearly twenty years of usage you will find that others before you have created whole communities within Facebook usually by way of groups which hold active members. Nearly every topic will have at least one dedicated group on Facebook from any topic you care to consider i.e. Laurel & Hardy to Champagne collectors.

Facebook Groups for Estate Agents

 

Within Facebook groups their are numerous themed on property that are either open to or require you requesting to become a member. Once a member you are able to either post or submit posts to the group admin so to have your content shared on the feed.

Not all owners of these groups will be willing for you to share ‘advertising’ posts on their groups and instead you might have to work with them directly in order to have your posts accepted or think about a different type of post. Tips on the types of posts you should look to place on Facebook groups:

  • Breaking News / Current Affairs
  • Industry debates / trending topics of discussion
  • Questions
  • Useful information

Don’t do’s:

  • Direct advertising
  • Spamming
  • Repetitive posts
  • Fake news / content

If you are looking to reach estate agents / letting agents, search for these key words on Facebook and you will be sure to see a variety of existing groups for you to join. Likewise, for estate and letting agents looking to reach local residents, think about where they might be within groups so look at for local community groups usually title ‘buy, sell, swap in… ‘ or ‘local news and updates in… ‘.

Below are a selection of property themed groups on Facebook:

Facebook Estate Agency

Facebook Interior Designers

Facebook Real Estate

Facebook French Property for Sale

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

New analysis shows majority of estate agents complete HMRC AML registration

Just 5% of branches still need to register More than 24,000 UK estate agency branches have registered with HMRC for money laundering supervision – an increase of around 2,300 branches in just over a year, according to new analysis from client due diligence platform Thirdfort. Some 24,003 estate agent branches across the UK have registered…
Read More
Breaking News

Gen Z could wait until 2044 to buy a home

Getting on the property ladder has never been tougher, and, for Gen Z, it could take up to 18 years to save a deposit in the UK’s least affordable cities, according to new research from Beswicks Legal, comparing 40 urban centres. The figures reveal that in places like Cambridge and London, Gen Z buyers may…
Read More
Breaking News

Pressure on landlords takes shine off BTL rate cuts

Buy-to-let fixed rates dipped to their lowest points since September 2022, and choice rose to a record high, according to Moneyfactscompare.co.uk. However, landlords are facing financial challenges, and rumours of more tax reforms in the Budget could hit investors hard. •    Average buy-to-let fixed rates over two- or five-year have dipped to their lowest…
Read More
Letting Agent Talk

Three steps to pet-proof your property ahead of new pet laws

Landlords across the UK are set for one of the biggest shifts in rental regulation in years as the Renters’ Rights Bill edges closer to becoming law. While the bill aims to give tenants a greater right to keep a pet, a new analysis highlights the stark reality of demand versus supply: with a dog…
Read More
Estate Agent Talk

Budget-Friendly Ways to Boost Property Appeal

Upgrading a property’s appearance doesn’t always require a hefty budget. One of the most impactful yet affordable changes involves refreshing tired flooring, an element that potential buyers and tenants notice immediately upon entering a property. Carpet remnants have become a smart solution for cost-conscious property owners looking to make meaningful improvements, as they offer the…
Read More
Breaking News

Naked tenants, basement brothels and maggot rain

When a company specialises in 24/7 property management support, it’s got to be ready to handle pretty much anything, as can be attested to by Adiuvo, whose managers have, on more than one occasion, received tenant requests that have caused them to pause and say, wait, what? Adiuvo has now pulled back the curtain on…
Read More