Facebook Groups offer the best way to advertise to Estate Agents:
I now notch up nearly 15 years in the UK property industry within the marketing / PR sector. Time flies undoubtedly as it only seems like no more than five years ago that I burst on the scene with my then unlimited passion for promoting social media as an avenue for reaching clients / agents. I also remember having a stand at the Negotiator Awards trying to promote video tours for property and no one wishing to embrace my innovation… In 2025 we are at a whole new level of innovation with AI seeping through each main artery of the industry.
Despite the likes of Youtube, Facebook, Twitter approaching a double decade of age, these huge network database user generated content channels still remain at the heartbeat of day to day life for people globally… They haven’t grown old yet! They also secure near top spot when it comes to marketing options for global leading brands aiming to reach their target audiences. Social media might be soon leaving its teenage years, but it still remains one of the most popular communication channels and undoubtedly takes up more minutes of our lives over television, radio, newspapers and magazines.
What also remains somewhat unrivalled, is the opportunities that social media offers when it comes to direct target marketing.
Facebook Groups:
One of the best and fastest ways you can reach a desired audience is by joining existing groups on Facebook. From nearly twenty years of usage you will find that others before you have created whole communities within Facebook usually by way of groups which hold active members. Nearly every topic will have at least one dedicated group on Facebook from any topic you care to consider i.e. Laurel & Hardy to Champagne collectors.
Within Facebook groups their are numerous themed on property that are either open to or require you requesting to become a member. Once a member you are able to either post or submit posts to the group admin so to have your content shared on the feed.
Not all owners of these groups will be willing for you to share ‘advertising’ posts on their groups and instead you might have to work with them directly in order to have your posts accepted or think about a different type of post. Tips on the types of posts you should look to place on Facebook groups:
- Breaking News / Current Affairs
- Industry debates / trending topics of discussion
- Questions
- Useful information
Don’t do’s:
- Direct advertising
- Spamming
- Repetitive posts
- Fake news / content
If you are looking to reach estate agents / letting agents, search for these key words on Facebook and you will be sure to see a variety of existing groups for you to join. Likewise, for estate and letting agents looking to reach local residents, think about where they might be within groups so look at for local community groups usually title ‘buy, sell, swap in… ‘ or ‘local news and updates in… ‘.
Below are a selection of property themed groups on Facebook:
You May Also Enjoy
Brexit housing market winners and losers
The Rental Market is Rebalancing
Dispelling the top five biggest letting agent myths
A fifth of Gen Z would move 25 miles or more for affordable housing
Can AI-powered search platform push out Rightmove for renters?
