Facebook Groups offer the best way to advertise to Estate Agents:

Interior Designers Facebook Group

I now notch up nearly 15 years in the UK property industry within the marketing / PR sector. Time flies undoubtedly as it only seems like no more than five years ago that I burst on the scene with my then unlimited passion for promoting social media as an avenue for reaching clients / agents. I also remember having a stand at the Negotiator Awards trying to promote video tours for property and no one wishing to embrace my innovation… In 2025 we are at a whole new level of innovation with AI seeping through each main artery of the industry.

Despite the likes of Youtube, Facebook, Twitter approaching a double decade of age, these huge network database user generated content channels still remain at the heartbeat of day to day life for people globally… They haven’t grown old yet! They also secure near top spot when it comes to marketing options for global leading brands aiming to reach their target audiences. Social media might be soon leaving its teenage years, but it still remains one of the most popular communication channels and undoubtedly takes up more minutes of our lives over television, radio, newspapers and magazines.

What also remains somewhat unrivalled, is the opportunities that social media offers when it comes to direct target marketing.

Facebook Groups:

One of the best and fastest ways you can reach a desired audience is by joining existing groups on Facebook. From nearly twenty years of usage you will find that others before you have created whole communities within Facebook usually by way of groups which hold active members. Nearly every topic will have at least one dedicated group on Facebook from any topic you care to consider i.e. Laurel & Hardy to Champagne collectors.

Facebook Groups for Estate Agents

 

Within Facebook groups their are numerous themed on property that are either open to or require you requesting to become a member. Once a member you are able to either post or submit posts to the group admin so to have your content shared on the feed.

Not all owners of these groups will be willing for you to share ‘advertising’ posts on their groups and instead you might have to work with them directly in order to have your posts accepted or think about a different type of post. Tips on the types of posts you should look to place on Facebook groups:

  • Breaking News / Current Affairs
  • Industry debates / trending topics of discussion
  • Questions
  • Useful information

Don’t do’s:

  • Direct advertising
  • Spamming
  • Repetitive posts
  • Fake news / content

If you are looking to reach estate agents / letting agents, search for these key words on Facebook and you will be sure to see a variety of existing groups for you to join. Likewise, for estate and letting agents looking to reach local residents, think about where they might be within groups so look at for local community groups usually title ‘buy, sell, swap in… ‘ or ‘local news and updates in… ‘.

Below are a selection of property themed groups on Facebook:

Facebook Estate Agency

Facebook Interior Designers

Facebook Real Estate

Facebook French Property for Sale

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Home and Living

Perfume Storage Tips: How to Keep Your Fragrances Fresh

Perfumes are sensitive compositions that can be significantly affected by how they are stored. Proper storage ensures that your favorite fragrances stay fresh and maintain their intended scent profile. In this article, we’ll explore practical, fun, and effective tips to help you preserve your perfumes in perfect condition. Understanding the Sensitivity of Perfumes Perfumes are…
Read More
Breaking News

Renters’ Rights Bill Delay Causing Uncertainty for Tenants and Landlords

Ministers need to tell landlords and tenants when measures in the Renters’ Rights Bill will take effect the National Residential Landlords Association (NRLA) is today warning. The Government pledged last year to abolish Section 21 ‘no explanation’ repossessions and to make other changes to the rental market this summer. With the Bill not scheduled to…
Read More
Breaking News

Breaking Property News 02/04/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   Made Snappy 360 appoints new CEO and Sales Director to accelerate growth in the property technology space Made Snappy 360, the fast-growing proptech company known for its virtual tours and floor plan technology, has appointed industry veteran Mark Beresford-Ward as its new Chief Executive…
Read More
Home and Living

Expert reveals the exact date parents must start renovating in time for summer

Loft and attic renovations are gaining popularity this spring, with nearly 11,000 monthly Google searches, highlighting them as one of the top home renovation projects Brits are planning in the coming weeks. Loft conversion specialist Sally McClean, loft conversion specialist from Enfields loft conversions Rooftop Rooms, shares the exact dates homeowners should start their renovations…
Read More
Breaking News

Nationwide HPI – Annual house price growth steady in March

Annual rate of house price growth remained stable in March at 3.9%, unchanged from February Northern Ireland remained the top performing area, with annual price growth accelerating to 13.5% London weakest performing region, with 1.9% year-on-year rise Commenting on the figures, Robert Gardner, Nationwide’s Chief Economist, said: “UK house price growth remained stable in March…
Read More
Breaking News

Tenants and landlords must be aware of new electrical safety standards in Northern Ireland

Propertymark has urged tenants and landlords in Northern Ireland to be aware of new electrical safety standards that begin on 1 April 2025.   On 19 November 2024, the new regulations were approved by the Northern Ireland Assembly in response to a public consultation throughout September 2023.   From 1 April 2025, the regulations introduce the responsibility for…
Read More