Forget London, Oxford is the UK’s worst place to rent

The latest data on the cost of renting from the Office for National Statistics was released last week showing that rents in England have increased to their highest level on record.

While the average rent in London is double that of the national average, the latest research by lettings and estate agent Barrows and Forrester has found that London isn’t the least affordable rental market when it comes to rent as a percentage of income.

Based on the latest data, their research shows that the average UK tenant is spending 47% of their monthly net income (£2,039) to cover the average cost of £959 in rent.

At a regional UK level, tenants in London are paying the most, with 62% of the average London salary required to cover the monthly cost of renting. In contrast, tenants in Wales and the South East are paying less than half that (30%).

However, when breaking the UK down on a local level London takes a back seat to Oxford where the issue of rental affordability is concerned.

With a monthly net salary of £1,946 and rental costs coming in at an average of £1,588 per month, tenants in Oxford are spending 82% of their monthly income on renting.

There are a further 17 areas of the UK where the average rent accounts for 60% or more of the average monthly income, with the capital accounting for 14 of these least affordable rental markets.

Hackney is the least affordable of all London boroughs and second least affordable behind Oxford, with 78% of the average income spent on rent.

Outside of London, Exeter (67%) Brighton and Hove (66%) and Epping Forest (60%) also make the list of least affordable rental markets.

Location
Average rent (pm)
Net salary (pm)
Rent as % of net salary
London
£1,644
£2,639
62%
South East
£999
£2,251
44%
South West
£818
£1,866
44%
East of England
£862
£2,124
41%
Scotland
£748
£1,944
38%
West Midlands
£671
£1,894
35%
Northern Ireland
£627
£1,798
35%
East Midlands
£639
£1,884
34%
Yorkshire and the Humber
£614
£1,831
34%
North West
£629
£1,885
33%
North East
£542
£1,799
30%
Wales
£539
£1,792
30%
United Kingdom
£959
£2,039
47%
Least affordable rental markets
Location
Average rent (pm)
Net salary (pm)
Rent as % of net salary
Oxford
£1,588
£1,946
82%
Hackney
£1,842
£2,360
78%
Westminster
£3,046
£4,038
75%
Lambeth
£1,908
£2,565
74%
Newham
£1,453
£2,007
72%
Haringey
£1,669
£2,350
71%
Camden
£2,302
£3,387
68%
Brent
£1,502
£2,217
68%
Exeter
£1,201
£1,801
67%
Barking and Dagenham
£1,208
£1,816
67%
Brighton and Hove
£1,360
£2,054
66%
Hammersmith and Fulham
£2,117
£3,209
66%
Ealing
£1,569
£2,431
65%
Southwark
£1,718
£2,717
63%
Islington
£2,003
£3,195
63%
Enfield
£1,292
£2,114.96
61%
Epping Forest
£1,369
£2,261.61
61%
Barnet
£1,499
£2,498.08
60%
Least affordable rental markets excluding London
Location
Average rent (pm)
Net salary (pm)
Rent as % of net salary
Oxford
£1,588
£1,946
82%
Exeter
£1,201
£1,801
67%
Brighton and Hove
£1,360
£2,054
66%
Epping Forest
£1,369
£2,262
61%
Bath and North East Somerset
£1,223
£2,050
60%
Bristol
£1,175
£1,974
60%
Midlothian
£1,084
£1,887
57%
Cambridge
£1,250
£2,186
57%
East Lothian
£1,084
£1,949
56%
Three Rivers
£1,280
£2,347
55%
Mole Valley
£1,268
£2,327
54%
West Oxfordshire
£1,108
£2,038
54%
Harlow
£1,006
£1,853
54%
Crawley
£1,004
£1,856
54%
Chiltern
£1,455
£2,744
53%

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Breaking News

Breaking Property News 26/3/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   Average house prices in England are 7.6 times the median average salary The house-price-to-salary ratios in England continue to see a gradual decline post Covid-19 spike Following today’s release of the ONS Housing Affordability in England and Wales: 2025 data confirming that median average…
Read More
Breaking News

Households facing £114 council tax increase

The latest research from eXp UK shows that the average household could see their council tax increase by £114 over the next year following increases of up to £986 over the past ten years. At the beginning of April, the majority of local councils are expected to put council tax up by 4.99% – the…
Read More
Breaking News

UK House Price Index for January 2025

The latest index shows that: The average monthly rate of house price growth in January was -0.3%. Average UK house price annual inflation was 1.3% in the 12 months to January 2025. As a result, the average UK house price currently sits at £268,000.   Here are some thoughts from the Industry.   Damien Jefferies,…
Read More
Breaking News

Exchange time reaches 135 days

Property transactions slow as exchange time reaches 135 days — up 45% on 2019 The time it takes to exchange contracts has risen to 135 days — 45% longer than in 2019 and 3% higher than last year — despite a drop in property transactions year-on-year, it emerged today. Novus Strategy, the transformation consultancy for…
Read More
Breaking News

Industry response to latest inflation figures and its impact on housing

Industry response to UK inflation remaining at 3%. Nathan Emerson, CEO of Propertymark, comments: “Although inflation has remained steady since last month, it is important to acknowledge geopolitical tensions moving forward, and the effect such pressures may have on many households over the coming months. “Today’s news should help bring a measured sense of consistency…
Read More
Breaking News

Foxtons Lettings Market Index – February 2026

Seasonal recovery as improved supply and demand indicates a return of market momentum   Lettings market is showing signs of seasonal recovery as we see market activity picking up, with February performance indicating that momentum is returning following a usually quieter winter period. Renter budgets remained broadly stable, averaging £540 per week year to date…
Read More