Forget London, Oxford is the UK’s worst place to rent

The latest data on the cost of renting from the Office for National Statistics was released last week showing that rents in England have increased to their highest level on record.

While the average rent in London is double that of the national average, the latest research by lettings and estate agent Barrows and Forrester has found that London isn’t the least affordable rental market when it comes to rent as a percentage of income.

Based on the latest data, their research shows that the average UK tenant is spending 47% of their monthly net income (£2,039) to cover the average cost of £959 in rent.

At a regional UK level, tenants in London are paying the most, with 62% of the average London salary required to cover the monthly cost of renting. In contrast, tenants in Wales and the South East are paying less than half that (30%).

However, when breaking the UK down on a local level London takes a back seat to Oxford where the issue of rental affordability is concerned.

With a monthly net salary of £1,946 and rental costs coming in at an average of £1,588 per month, tenants in Oxford are spending 82% of their monthly income on renting.

There are a further 17 areas of the UK where the average rent accounts for 60% or more of the average monthly income, with the capital accounting for 14 of these least affordable rental markets.

Hackney is the least affordable of all London boroughs and second least affordable behind Oxford, with 78% of the average income spent on rent.

Outside of London, Exeter (67%) Brighton and Hove (66%) and Epping Forest (60%) also make the list of least affordable rental markets.

Location
Average rent (pm)
Net salary (pm)
Rent as % of net salary
London
£1,644
£2,639
62%
South East
£999
£2,251
44%
South West
£818
£1,866
44%
East of England
£862
£2,124
41%
Scotland
£748
£1,944
38%
West Midlands
£671
£1,894
35%
Northern Ireland
£627
£1,798
35%
East Midlands
£639
£1,884
34%
Yorkshire and the Humber
£614
£1,831
34%
North West
£629
£1,885
33%
North East
£542
£1,799
30%
Wales
£539
£1,792
30%
United Kingdom
£959
£2,039
47%
Least affordable rental markets
Location
Average rent (pm)
Net salary (pm)
Rent as % of net salary
Oxford
£1,588
£1,946
82%
Hackney
£1,842
£2,360
78%
Westminster
£3,046
£4,038
75%
Lambeth
£1,908
£2,565
74%
Newham
£1,453
£2,007
72%
Haringey
£1,669
£2,350
71%
Camden
£2,302
£3,387
68%
Brent
£1,502
£2,217
68%
Exeter
£1,201
£1,801
67%
Barking and Dagenham
£1,208
£1,816
67%
Brighton and Hove
£1,360
£2,054
66%
Hammersmith and Fulham
£2,117
£3,209
66%
Ealing
£1,569
£2,431
65%
Southwark
£1,718
£2,717
63%
Islington
£2,003
£3,195
63%
Enfield
£1,292
£2,114.96
61%
Epping Forest
£1,369
£2,261.61
61%
Barnet
£1,499
£2,498.08
60%
Least affordable rental markets excluding London
Location
Average rent (pm)
Net salary (pm)
Rent as % of net salary
Oxford
£1,588
£1,946
82%
Exeter
£1,201
£1,801
67%
Brighton and Hove
£1,360
£2,054
66%
Epping Forest
£1,369
£2,262
61%
Bath and North East Somerset
£1,223
£2,050
60%
Bristol
£1,175
£1,974
60%
Midlothian
£1,084
£1,887
57%
Cambridge
£1,250
£2,186
57%
East Lothian
£1,084
£1,949
56%
Three Rivers
£1,280
£2,347
55%
Mole Valley
£1,268
£2,327
54%
West Oxfordshire
£1,108
£2,038
54%
Harlow
£1,006
£1,853
54%
Crawley
£1,004
£1,856
54%
Chiltern
£1,455
£2,744
53%

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Breaking News

Rental price and average salary tracker – February 2026

Regional divergence replaces winter slowdown as rental market shows mixed February movement Month-on-month rental prices showed a mixed picture in February. Notable increases were recorded in the East Midlands (+3.4%), North West (+2.8%), Scotland (+2.7%) and South East (+2.0%), suggesting demand has firmed in several areas. However, Northern Ireland (−6.6%), West Midlands (−1.3%), East of…
Read More
Breaking News

UK property sector gender pay gap keeps getting wider

UK property sector gender pay gap keeps getting wider and It now has the fourth largest gap across all UK industries The latest research from Yopa reveals that real estate remains one of the UK’s worst-performing industries when it comes to the gender pay gap, ranking as the fourth largest across all sectors after widening…
Read More
Rightmove logo
Breaking News

Britain’s most expensive streets revealed

The latest edition of Rightmove’s Most Expensive Streets report reveals that Winnington Road in Barnet, London, retains its position as Great Britain’s most expensive street, with an average asking price of £12,538,095 Chester Square in Westminster is second, with an average asking price of £11,546,428 and The Bishops Avenue in Barnet is third, with a price tag of £8,930,650 East Road…
Read More
Estate Agent Talk

Average mortgage deposit exceeds the average salary

In 62% of Britain’s housing markets, the average deposit exceeds the average salary The latest research from eXp UK reveals that in 62% of Britain’s housing markets, homebuyers must save a deposit that exceeds a full year’s earnings, underlining just how substantial the cost of homeownership has become across large parts of the country. eXp…
Read More
Breaking News

Latest Halifax house price data shows a 1.3% increase

Here are some thoughts from the Industry   Mary-Lou Press, President of NAEA Propertymark (National Association of Estate Agents), comments: “The latest Halifax House Price Index confirms that average property values have remained above the £300,000 mark for the second consecutive month, reinforcing the resilience of the UK housing market. Sustained pricing at this level…
Read More
Breaking News

Halifax House Price Index February 2026

House prices rose in February as market maintains early-year momentum • House prices increased by +0.3% in February, following a +0.8% rise in January • Average property price is now £301,151, edging up to another new high • Annual growth of +1.3% is strongest in four months, up from +1.1% in January • Northern Ireland…
Read More