Forget London, Oxford is the UK’s worst place to rent

The latest data on the cost of renting from the Office for National Statistics was released last week showing that rents in England have increased to their highest level on record.

While the average rent in London is double that of the national average, the latest research by lettings and estate agent Barrows and Forrester has found that London isn’t the least affordable rental market when it comes to rent as a percentage of income.

Based on the latest data, their research shows that the average UK tenant is spending 47% of their monthly net income (£2,039) to cover the average cost of £959 in rent.

At a regional UK level, tenants in London are paying the most, with 62% of the average London salary required to cover the monthly cost of renting. In contrast, tenants in Wales and the South East are paying less than half that (30%).

However, when breaking the UK down on a local level London takes a back seat to Oxford where the issue of rental affordability is concerned.

With a monthly net salary of £1,946 and rental costs coming in at an average of £1,588 per month, tenants in Oxford are spending 82% of their monthly income on renting.

There are a further 17 areas of the UK where the average rent accounts for 60% or more of the average monthly income, with the capital accounting for 14 of these least affordable rental markets.

Hackney is the least affordable of all London boroughs and second least affordable behind Oxford, with 78% of the average income spent on rent.

Outside of London, Exeter (67%) Brighton and Hove (66%) and Epping Forest (60%) also make the list of least affordable rental markets.

Location
Average rent (pm)
Net salary (pm)
Rent as % of net salary
London
£1,644
£2,639
62%
South East
£999
£2,251
44%
South West
£818
£1,866
44%
East of England
£862
£2,124
41%
Scotland
£748
£1,944
38%
West Midlands
£671
£1,894
35%
Northern Ireland
£627
£1,798
35%
East Midlands
£639
£1,884
34%
Yorkshire and the Humber
£614
£1,831
34%
North West
£629
£1,885
33%
North East
£542
£1,799
30%
Wales
£539
£1,792
30%
United Kingdom
£959
£2,039
47%
Least affordable rental markets
Location
Average rent (pm)
Net salary (pm)
Rent as % of net salary
Oxford
£1,588
£1,946
82%
Hackney
£1,842
£2,360
78%
Westminster
£3,046
£4,038
75%
Lambeth
£1,908
£2,565
74%
Newham
£1,453
£2,007
72%
Haringey
£1,669
£2,350
71%
Camden
£2,302
£3,387
68%
Brent
£1,502
£2,217
68%
Exeter
£1,201
£1,801
67%
Barking and Dagenham
£1,208
£1,816
67%
Brighton and Hove
£1,360
£2,054
66%
Hammersmith and Fulham
£2,117
£3,209
66%
Ealing
£1,569
£2,431
65%
Southwark
£1,718
£2,717
63%
Islington
£2,003
£3,195
63%
Enfield
£1,292
£2,114.96
61%
Epping Forest
£1,369
£2,261.61
61%
Barnet
£1,499
£2,498.08
60%
Least affordable rental markets excluding London
Location
Average rent (pm)
Net salary (pm)
Rent as % of net salary
Oxford
£1,588
£1,946
82%
Exeter
£1,201
£1,801
67%
Brighton and Hove
£1,360
£2,054
66%
Epping Forest
£1,369
£2,262
61%
Bath and North East Somerset
£1,223
£2,050
60%
Bristol
£1,175
£1,974
60%
Midlothian
£1,084
£1,887
57%
Cambridge
£1,250
£2,186
57%
East Lothian
£1,084
£1,949
56%
Three Rivers
£1,280
£2,347
55%
Mole Valley
£1,268
£2,327
54%
West Oxfordshire
£1,108
£2,038
54%
Harlow
£1,006
£1,853
54%
Crawley
£1,004
£1,856
54%
Chiltern
£1,455
£2,744
53%

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Breaking News

The UK towns boasting +80% house price growth amid nationwide drop

For the first time since 2023, UK house prices have dropped. However, many areas are bucking the recent news, with strong growth overall in the last 5 and 10 years. The cash house buyers and property experts at Sell House Fast have compiled ‘The Property Prosperity Index’, revealing the best places to buy and sell property…
Read More
Estate Agent Talk

London remains destination of choice for international property wealth

The latest research from London lettings and estate agent, Benham and Reeves, has revealed that London accounts for 43% of all property titles owned by overseas companies across England and Wales, highlighting the capital’s enduring appeal as an international property investment destination. Benham and Reeves analysed the latest Land Registry Overseas Companies Ownership Data to…
Read More
to let sign 2025
Breaking News

First drop in rental supply in three years pushes rents higher

Rental growth set to accelerate to 4–5 per cent by the end of 2026 as higher mortgage rates keep would-be buyers renting for longer, reducing rental supply UK rents are 2.6 per cent higher in the 12 months to July 2026, up from 1.6 per cent in February and are on track to reach 4-5…
Read More
Breaking News

Breaking Property News 13/9/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   Sourced Living Chooses Genifea AI to support its branch network and its clients Sourced Living, the lettings and estate agency network of Sourced Property Group, has chosen Genifea to handle customer enquiries across its branches — in what is also the London-based platform’s first…
Read More
Rightmove logo
Breaking News

Back-to-school buyer bounce outpaces typical September uplift

New real-time analysis from the UK’s largest property platform Rightmove reveals that buyer demand received a stronger than usual back-to-school boost during the first week of September Buyer demand increased by 5% during the opening week of the month, significantly higher than the average increase of 0.4% seen over the same period during the last…
Read More
Letting Agent Talk

8,500 tenanted homes currently on the market

8,500 tenanted homes currently up for sale as TLP highlights importance of clean client money handovers   More than an estimated 8,500 homes are currently being marketed for sale with tenants in situ across England, according to the latest analysis by The Letting Partnership, presenting landlords with the opportunity to acquire an investment generating rental…
Read More