Founded in 1825 – Cheffins is changing…

February 15, 2019

Cheffins has a long and prestigious history, with seven offices across the south-east of England and an array of services offered Residential Sales & Lettings, Property Auctions, Commercial Property, Planning, Machinery & Vintage Auctions and Fine Art. Despite a ‘senior’ position in UK estate agency the brand has gone for a fresh new re-brand and new website to give a very current brand identity.

“Cheffins’ new logo and corporate colours bring a sharp new visual identity to the historic firm, making it instantly recognisable and characterising the firm as modern, smart, effective and original, whilst remaining true to its heritage.”

The firm’s new website has also been launched today. Just missing some social media icons!

Bill King, Chairman at Cheffins comments: “Cheffins has built a strong reputation following almost 200 years in business in the local area, however our market research confirmed that evolving our corporate identity and updating our logo was the appropriate strategic move for us. This is an exciting time for our business and we feel confident that our new logo, website and colours will ensure our brand is easily recognisable; enabling us to communicate the Cheffins message with renewed impact, whilst capturing the essence and personality of the firm. This two-year-long project is indicative of our significant investment in the firm and commitment to Cheffins’ continued growth, alongside our confidence in our business regardless of today’s volatile markets. The comprehensive project has involved a complete revamp of all signage, advertising and key messages, allowing Cheffins to stand out against the competition as we head towards our 200-year anniversary in 2025.”

 

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