Giving #PropTech a chance? Names to look out for…

August 21, 2015

New ideas in Property, Innovation in Property, new property startups and more are all subjects relating to what is now an industry sector in itself, #PropTech.

Slowly, but surely, we are seeing not only more and more new #Proptech companies entering the industry, but their services / products being adopted by estate / letting agents across the UK. I can certainly sympathise with agents in that of recent years we have seen so much new in the world of marketing, softwares and technology with the property industry that is can be hard to both keep on top of things and also to have the time to spare in order to give news ideas a chance. Social Media has impacted strongly and positively that agencies across the UK are flocking to Twitter and Facebook in order to grab their market share and usually with naivety on how things really work, throw in to the works estate agency apps, video pods, Periscope, softwares, portals, drone photography and more then we’ve a situation where it’s ‘information overload’.

What I do suggest for all estate agencies is that they take the time, be it themselves as the owner or one of their younger members of staff who may understand technology better, to invite one of the up and coming #PropTech companies to pitch to them what they can offer their estate agency. It may only take up half an hour of your time and usually will be a free consultation and most certainly with many of the newer start ups, they’ll be pleased to give you a free trial run, so looking in to this should certainly be a worthy spend of your time.

#Proptech is big and getting even bigger! Though today many will see it as unnecessary extra offerings to their already high spending budgets, estate agents need to at the very least keep a basic note on what is happening in this side of the industry.

I invite #PropTech companies to comment on this post and leave their details on who they are and what they offer so that Estate Agents reading will be able to select one of them to give an opportunity to learn more about how #PropTech can help their agency.

I am certainly not saying that property tech will be over taking your current marketing techniques, but I do feel that agencies would be very wise to give #PropTech companies an opportunity to prove themselves as they will have no doubt done with one or two rival agencies within your local target area.

#PropTech companies please leave your details in the comments below:

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

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