Google showcases #raterAgent stars

February 25, 2016

Google now features raterAgent’s ‘star ratings’ on its search results.
Confirming that it will only show what it considers structurally ‘valid’ star ratings, the international search giant, Google, has allocated visible stars to raterAgent’s branch listings less than a year after the review site’s formal launch.

“We’re delighted that Google has seen fit to acknowledge the validity of our rating system after such a short space of time,” said Mal McCallion, raterAgent CEO. “The likes of TripAdvisor, Amazon and iTunes are others that have managed to get their golden stars onto Google’s natural search results, but the speed with which raterAgent has been able to achieve similar indicates that there is considerable confidence in what we do.”

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raterAgent’s confirmation comes just over a week after the UK Government updated its guidance on reviews and what might be considered illegal rating sites. Whilst Google gives global credibility to their review technology, raterAgent remains the only dedicated estate and letting agency review site to confirm that it is also compliant with regulations in this country.
“An ethical and principled review site, such as raterAgent, is a crucial part of any business’ marketing in 2016,” added McCallion. “Consumers are no longer easily swayed by large volumes of waved through ‘reviews’ on dodgy-looking sites – they’ll just assume that all of them are fake, regardless of how genuine a single agent’s might be.
“raterAgent is already helping good agents win new business and strengthen fees as a result of triple-checked reviews of their service quality,” McCallion concluded. “It’s genuinely heartening to see the trustworthiness and transparency of our work recognised, already, so far and wide.”

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

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