How does my mobile site affect my desktop Google rank?

Background

22nd February 2015, Google announced on their webmaster blog that they would be changing their algorithm on mobile devices to favour sites that are mobile friendly. They also introduced a mobile friendly testing tool which basically tells you whether your website fits within their guidelines or not (worth checking at this point if you haven’t already). According to this tool, if you have a ‘mobile version’ of your site you are mobile friendly, the same goes for if your website is responsive.

How is the mobile change affect your desktop ranking?
  1. Google loves responsive Google’s new algorithm favours responsive websites over websites that aren’t mobile friendly, its as simple as that. Not only will a responsive website rank you more favourably on a mobile device but as Google see responsive design as ‘best practice’ they also use it as a ranking factor for desktop sites. Your mobile strategy WILL have an adverse effect on your desktop rankings.
  2. Click through rates (CTR) Click through rates is a factor that Google uses to rank your website. Simply put, if you get fewer clicks through to your site and Google sees a drop in the number of visitors you get, then they will move you down the rankings. As 60% of people now use their mobile phones to search the internet, not being found on a mobile device is effectively SEO suicide if you want to appear anywhere near page 1 for your search terms.
  3.  Responsive sites reduce bounce rate – Bounce rate is another factor that Google use to rank your website. Responsive sites 99% of the time are better designed for the end user and look more modern than non-responsive sites. An interesting homepage will reduce number of people clicking through to your site and then leaving straight away.
  4. Trusted website – By this I mean, if someone starts their search on a mobile and cant find you & then they search on a desktop and see your site, it is unlikely that they will think of you as a trusted site due to the fact you didn’t appear on their mobile search. This will likely decrease the number of clicks you get through to your website and as I said earlier this means your rankings will drop!
Conclusion

It is more more important now than ever before that you get a responsive website. Not only will you be in Google’s good books but you will also increase the amount of traffic to your site, which will mean more valuations and instructions! Whether you get a responsive website now or a year down the line could be the difference between the number of instructions you get increasing or decreasing on last years figures. If you are an agent looking to increase your online presence then our team of website consultants would be happy to talk you through your needs a requirements just call 0845 301 1198. We offer several different responsive options from templates to fully bespoke designs, all designed to get you valuations and instructions!

You May Also Enjoy

how to present your property for sale
Estate Agent Talk

6 Property Management Marketing Strategies For And Beyond

Did you know that over 70% of individual renters find their new homes on the­ internet? In our current digital e­ra, a sturdy online existence­ isn’t just an extra for property management firms—it’s a critical need. Nonethele­ss, with innumerable property administrators scrambling for visibility, how might your firm gain promine­nce? The solution is a de­tailed…
Read More
Estate Agent Talk

Strategies for Successful Real Estate Investment: Emphasising Luxury and Privacy

The appeal of luxury real estate lies in its ability to combine opulence with exclusivity, offering more than just a property but a lifestyle investment. For those seeking to enter this lucrative market, understanding the nuances of where and how to invest is crucial. As we navigate through key strategies for successful real estate investments,…
Read More
Estate Agent Talk

Leasehold and Freehold Reform Bill – Thoughts from the Industry

The Leasehold and Freehold Reform Bill has become law with the Act making it easier and cheaper for leaseholders to buy their freehold, increase standard lease extension terms to 990 years for houses and flats, and provide greater transparency over service charges. The Act will also remove barriers for leaseholders to challenge their landlords’ unreasonable…
Read More
Who are Rentd
Letting Agent Talk

Renters (Reform) Bill Dropped – Thoughts from the Industry

The Renters (Reform) Bill has been dropped as a result of the general election being called. Here are some thoughts from within the property industry. Ben Beadle, Chief Executive of the National Residential Landlords Association: “It is hugely disappointing that this Bill will not now make it into law. The news comes despite the fact that…
Read More
Estate Agent Talk

July 4 General Election – Thoughts from the Industry

Prime Minister, Rishi Sunak has called a general election for July 4, 2024, citing now being the time for the people of Britain to choose the next government. Here are some thoughts from within the property industry. Tim Bannister, Rightmove’s property expert: “A look back at recent elections shows that house prices and activity usually…
Read More
Rightmove logo
Breaking News

Rightmove’s weekly mortgage tracker

Matt Smith, Rightmove’s mortgage expert said: “Today’s inflation drop feels like an important milestone on the road to the first Base Rate cut. There’s been some to-ing and fro-ing over whether we’ll see a summer Base Rate cut, but today’s news will likely reinforce some of the positive words coming from the Bank of England…
Read More