Investing in Central London property? Why a Property Manager should be top of your list.

Press Release * SANDFORD

The rush to invest in property is understandable. Take a recent headline from The Independent: ‘Buy-to-lets top investments, with returns of up to 1,400%’. It will have caught the eye of savers whose nest eggs may be languishing in cash accounts and ISAs, where the rate of interest is probably hovering around 1%.

Sandfords, a Central London letting agents, says that property performance has also stirred a new level of interest among older people, with over 55s now able to withdraw lump sums of cash from their pension pots. Evidence of this was found by financial firm Hargreaves Lansdown, who predicted 50,000 people approaching retirement age are planning to invest in property, bankrolled by the pension reforms.

Another report, this time by specialist lender Kensington, says around 53% of retirement savers say they would consider investing or are already investing in buy-to-let to increase their retirement income.

Many new property investors or established landlords looking to grow their portfolio are looking at the capital city in the wake of rental values. One Central London letting agent has estimated that annual growth for rental returns at March 2015 stood at 4% – the highest rate for more than three years. Property to rent in Central London is always in demand and, historically, the bricks and mortar value has appreciated well, creating a two-fold appeal.

Investment properties, however, do need managing and if neglected, the asset can underperform and depreciate. A good Property Manager is essential for those buying properties for sale in Central London for investment purposes. Andrew Ellinas, the Managing Director at Sandfords, says a professional Property Manager is essential in maintaining a property’s value and creating a healthy return: “Property Managers are many things – gatekeepers, investigators and, if you like, fund managers. They are there to oversee the whole process, from check in, mid-term inspections and property maintenance to legal obligations, rent collection and deposit recovery. Many landlords are sensible enough to employ a Property Manager at the start of every tenancy but we’re no stranger to helping investors who quickly find property management is more complex and time-consuming that they estimated.”

Ellinas points out that many new landlords will be surprised to learn how many processes, laws, legislations and rules there are surrounding lettings, and it’s this daunting prospect that can put people off property investment: “It’s there in black and white that property investment has made the highest returns of any major asset over the last 18 years (figures from Landbay) but new investors may be discouraged by the actual management of a let property. If it’s not done professionally, the consequences can be dire and the investment a costly waste.

Just recently figures show that tenant complaints to The Property Ombudsman – who mediates in deposit disputes between letting agents, landlords and tenants, were up 42%. We find at Sandfords professionally-managed rental properties have far fewer incidents relating to check out and deposit recovery due to good communication with tenants, regular property inspections, professional inventories and general overseeing presence of a lettings professional. In addition, agent-managed rentals are increasingly being requested by tenants as they know an industry professional is working full time to ensure the tenancy is safe and their concerns are listened to.”

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Estate Agent Talk

Landlord EICRs Compliance in 2026: EICR Rules, Costs & Risks — Interview with Ethem from Efficient Home Energy

With thousands of landlords approaching their next round of electrical safety renewals, 2026 is shaping up to be a crucial year for safety compliance. In this exclusive interview, Ethem, an electrical safety expert from Efficient Home Energy, breaks down the risks, the regulations and the practical steps landlords and letting agents must take to stay compliant and protect…
Read More
Breaking News

Mortgage arrears and possessions Q3 2025

UK Finance today releases its latest mortgage arrears and possessions data for Q3 2025, while highlighting continuing lender support for any customers facing financial difficulty. Key Information  The number of homeowner mortgages in arrears fell by four per cent in Q3 2025 compared to the previous quarter. The number of buy-to-let (BTL) mortgages in arrears…
Read More
Love or Hate Rightmove
Breaking News

Glasgow agents coughing up the most commission to Rightmove

The latest research from The Property DriveBuy reveals that Britain’s estate agents are paying an average of 7.2% of their sales commission to Rightmove, with agents in Glasgow and Newcastle taking the biggest hit from the property portal market leader. The Property DriveBuy has compared the estimated average sales commission of an estate agent in Great…
Read More
Breaking News

Property transactions forecast to climb 8.5% in 2025

The latest market analysis by GetAgent.co.uk suggests that the doom and gloom headlines surrounding the property market are misplaced, as not only has the market stood firm where property values are concerned, but transactions are forecast to increase by 8.4% across the UK market in 2025 when compared to last year, signalling the strongest year for…
Read More
Breaking News

Elizabeth line rental growth outpaces wider London market

Elizabeth line rental growth outpaces the wider London market, with commuter towns leading the charge where rents are up 41% The latest research from London lettings and estate agent, Benham and Reeves, has found that since the Elizabeth line fully opened in May 2023, rental growth along the route has outpaced the wider London average…
Read More
Rightmove logo
Breaking News

Rightmove seeks agent views on stamp duty reform to take to government

The UK’s largest property platform Rightmove is calling for agent views on how reforms to the stamp duty system could work best in England. It follows rumours the government is considering changes to the way the tax works in England in the forthcoming Autumn Budget. One rumoured proposal would see the current system replaced by…
Read More