Investing in Central London property? Why a Property Manager should be top of your list.

Press Release * SANDFORD

The rush to invest in property is understandable. Take a recent headline from The Independent: ‘Buy-to-lets top investments, with returns of up to 1,400%’. It will have caught the eye of savers whose nest eggs may be languishing in cash accounts and ISAs, where the rate of interest is probably hovering around 1%.

Sandfords, a Central London letting agents, says that property performance has also stirred a new level of interest among older people, with over 55s now able to withdraw lump sums of cash from their pension pots. Evidence of this was found by financial firm Hargreaves Lansdown, who predicted 50,000 people approaching retirement age are planning to invest in property, bankrolled by the pension reforms.

Another report, this time by specialist lender Kensington, says around 53% of retirement savers say they would consider investing or are already investing in buy-to-let to increase their retirement income.

Many new property investors or established landlords looking to grow their portfolio are looking at the capital city in the wake of rental values. One Central London letting agent has estimated that annual growth for rental returns at March 2015 stood at 4% – the highest rate for more than three years. Property to rent in Central London is always in demand and, historically, the bricks and mortar value has appreciated well, creating a two-fold appeal.

Investment properties, however, do need managing and if neglected, the asset can underperform and depreciate. A good Property Manager is essential for those buying properties for sale in Central London for investment purposes. Andrew Ellinas, the Managing Director at Sandfords, says a professional Property Manager is essential in maintaining a property’s value and creating a healthy return: “Property Managers are many things – gatekeepers, investigators and, if you like, fund managers. They are there to oversee the whole process, from check in, mid-term inspections and property maintenance to legal obligations, rent collection and deposit recovery. Many landlords are sensible enough to employ a Property Manager at the start of every tenancy but we’re no stranger to helping investors who quickly find property management is more complex and time-consuming that they estimated.”

Ellinas points out that many new landlords will be surprised to learn how many processes, laws, legislations and rules there are surrounding lettings, and it’s this daunting prospect that can put people off property investment: “It’s there in black and white that property investment has made the highest returns of any major asset over the last 18 years (figures from Landbay) but new investors may be discouraged by the actual management of a let property. If it’s not done professionally, the consequences can be dire and the investment a costly waste.

Just recently figures show that tenant complaints to The Property Ombudsman – who mediates in deposit disputes between letting agents, landlords and tenants, were up 42%. We find at Sandfords professionally-managed rental properties have far fewer incidents relating to check out and deposit recovery due to good communication with tenants, regular property inspections, professional inventories and general overseeing presence of a lettings professional. In addition, agent-managed rentals are increasingly being requested by tenants as they know an industry professional is working full time to ensure the tenancy is safe and their concerns are listened to.”

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

Second home hot-spots hit hardest by property slump

New analysis finds second home hot-spots, as well as London, lagged well behind national average growth Rathbones warns of relying on property to fund retirement, with research showing that equity portfolios outperformed housing by six times Housing in areas with high proportions of second homes lost more value in real terms in 2025 than the…
Read More
New Build for Merseyside
Estate Agent Talk

Strong demand for buyer support schemes

Less than 2% of homes for sale offer buyer support schemes despite strong demand – More than one in three scheme-backed homes already sold as affordability pressures continue to drive buyer demand The latest analysis from London estate agent Benham and Reeves has revealed that homes offering buyers additional support through affordability and purchasing schemes…
Read More
AI in estate agency letting agency property
Estate Agent Talk

A quarter of homebuyers think AI search will become more important than portals

New research from UK Property Development (UKPD) suggests that artificial intelligence could be poised to reshape the homebuying journey, with a quarter of recent homebuyers believing AI-powered search will soon overtake traditional property portals as the primary tool for finding a home. The findings come from a survey of 500 homeowners who purchased a property…
Read More
Breaking News

East of England struggling to meet demand for large family homes

The East of England is facing a growing shortage of large family homes, according to new analysis from UK Property Development (UKPD), creating increasing challenges for buyers leaving London in search of more space, better quality of life, and access to one of the capital’s most desirable commuter regions. UKPD analysed live property listings data*…
Read More
Breaking News

One in four tenants evicted a month ahead of the Renter’s Right Act

New analysis of 150,000 tenancies by COHO reveals that the Renters’ Rights Act (RRA) drove an estimated 73,900 additional tenancy eviction notices since 2023, with nearly 20,000 issued in the final month before the legislation came into force on 1 May. The data released this month by the property management software developer, revealed a sharp rise in evictions,…
Read More
Breaking News

First-time buyers paying £38K up front

Average cost of buying a first home climbs above £38,000 as removal costs surge New research from Lyons Bowe that the average cost of buying a first home now stands at £38,353, with first-time buyers facing substantial upfront costs beyond the purchase price itself, as removal costs continue to soar. Lyons Bowe examined the average…
Read More