How to build your Estate Agency’s audience with Periscope.

I sympathise with all businesses trying to keep on top of marketing trends as it is a constant struggle and unless you have a full time marketing manager, knowing what to spend your valuable time investigating and investing money into is becoming harder and harder as the choice grows.

What is a positive though is that many of the new concepts out there are becoming cheaper and cheaper if not free as competition to service the industry grows. Social media contains many channels that are used by estate agents and the great thing is that they are still free to use which is remarkable as they offer many businesses across all sector types sometimes their best place to increase their brand awareness.

If you are able to use social media wisely, you can build yourself an invaluable audience that you can communicate with practically anytime as social media access is on nearly everyone’s mobile phones these days and as we all know, we carry our mobile phones around with us like marriage rings, let’s face it, we have all taken our mobiles with us in to the bathroom hey…

So Persicope, another social media concept and another channel for you to explore. A live streaming portal that you can register yourself an account and download the app where you’ll then have a live channel to air to the world (providing you can build yourself a following). Having Persicope means you can suddenly open up your mobile phone to a whole new range of ways to engage with your clients and attract new clients too.

You do not need to be an expert cameraman, if you can take a photo or small video clip with your mobile phone then you will be able to use Persicope.

Ideas on how estate agents can use Persicope to build their business:

  • Live viewings of property. Have an open house? Attract those who are unable to attend for whatever reason by giving them a live tour of the house. What’s more, those watching can make live comments (text) so as you tour the property you can get live questions which you can answer as Persicope obviously records visual and audio.
  • What about a question and answer session that you could run monthly / weekly depending on the size of your audience? Maybe you can invite a mortgage / legal person to your estate agency and run live question and answer sessions for people to engage with. Just like live television, but the added benefit you can engage with your audience.
  • Behind the scenes / celebrations / holidays – Take viewers in to the depths of your business to get to know you and your team better. Showcase that you are estate agents or simply a brand name / estate agency. Your office celebrations can help to get your audience viewing you as real people and your offices to be a place of fun where customers will be able to engage with members of staff more easily. Of course, parties and celebrations all the time may not be the overall impression you wish to give, but people do enjoy seeing fun being had on some occasions at least.

Persicope is still relatively new and there is a great opportunity to build yourself a name using it. I have seen some accounts with 10,000’s of followers and when that account holder goes live they get 100’s of viewers and great interaction helping them to increase their popularity and chances of selling their products / services.

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

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