How to increase the success of your Blogs.

Most people that keep posted on the latest trends in marketing or those researching the best ways to increase brand awareness and web site traffic will no doubt bump in to the topic of ‘blog writing’ and how it increases SEO.

It isn’t everyones cup of tea and most people will automatically express their concerns that they haven’t enough time in the day to be writing blogs, or they don’t know what to write about and their English and spelling isn’t up to scratch etc, etc.

Quite simply, if you are to be successful at blog writing you need to stop the excuses and get on with doing it, or of course look to employing someone to do it for you or finding someone who can offer blog writing freelance to you. Outsourcing this kind of work is fine and by choosing a professional blog writer you may even achieve better results compared to writing them yourself as they will understand keyword, titles and content a lot better in relation to maximising SEO from them.

If you are going to undertake blog writing yourself I thought I would share with you some key tips to consider which should hopefully engage your audience and give them an insight to the person / company behind the brand:

1. Choosing the best Headline to attract attention.

The headline is what people will see first and attract people in to reading your blog. Just ask newspapers what a good headline means to their business! Headlines are what your potential reader will judge you on and decide if they want to go on reading so make sure it is catchy and relevant to the blog you’ve written.

2. Write Engaging, Educational and Entertaining content.

Estate Agency may not be seen as an exciting industry so coming up with interesting blogs may be a lot more difficult to writing content say on sports cars or Champagne. Think outside the box and look to write blogs on complimentary subjects to engage a wider audience. If you are struggling on finding content then look at recent news and theme a blog on a topic towards something that recently happened within the property industry. Be sure to include relevant external links on your blogs to website / companies you have mentioned – It may just be a link to a property detail on Rightmove / Zoopla.

Ensure that once your post goes live that you tell your users about your latest post. Twitter, Facebook, Google + and LinkedIn should all be used to promote the latest posts. These channels should also be used to promote relevant content to time-relevant events or if a customer has a question on a topic or product.

Popular, current, debatable and entertaining content usually does very well with readership and shares so think those themes when deciding on what to write.

3. Make sure your blog can be seen.

Now that you have written your blog you need to make sure it is found easily. Make sure your blogs are easily found on your website, not hidden away somewhere. If you use social media then share out what you have written, look to email out within your newsletters your blogs. Especially on social media, ask for feedback on what you have written, the likes of LinkedIn is great for embracing reactions to what you write from within the industry. Google+ is another social media platform that you should really look to share your blogs on as Google will rank you better for the keywords you have used much more quickly.

4. After you have released your blog.

Once you have released your blog it is important to monitor the progress. Has it generated any web traffic to your website, has the blog been shared across social media and have you received any comments on what you have written? Do not think that once you have written a blog you can sit back knowing your job is done – It isn’t and you may be missing the full rewards of your work if you do not monitor the likes of comments, shares, likes etc.

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

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