How to increase your Social Media engagement.

I am sure that many will be using social media and just like myself, always take an interest in the notifications telling us who is engaging with us be in likes, retweets, comments or shares. Now many will surely want that engagement to grow, see some real results from their social media activities so I put together a list of key tips that should see you get better results from your posts and updates.

Social Media for Estate Agents really has grown in popularity over the recent couple of years, a lot more time, effort and budgets are being put towards it and I do see many different styles of marketing with many innovative and high impacting approaches from some agencies who are really getting involved with the likes of Facebook, Twitter and Instagram.

When it comes to social media you have to really study your progress, what works and what does not – Are you getting the engagement you are after?

  • Call to actions. If you want someone to act on something then generally you will have to request an action from them. Social media can be used to request information from your audiences, the likes of direct questions and Twitter polls are ideal to attract attention to your news feed and get others interacting with you.

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  • Use live streaming to attract attention and get live engagement. By sharing live content with your audiences you will nearly always get their attention, especially if what you share is popular or highly topical at that time. Use the likes of live video streaming on Facebook or platforms such as Periscope and remember that your mobile phone will nearly always have the capability to live stream so there is no need to purchase separate video cameras unless you really want to capture video content is high resolution etc.

periscope

  • Share shareable content over standard content. Not always easy to master, but think of it as the more interesting, topical, eye catching, different your content is then it will fair much better over standard and repeated content. What you are aiming to do with your social media updates, especially now that it is such a crowded place, is to share out content that catches people’s attention such as breaking news or it is what they are searching for right now so it is highly topical.
  • Timing. When you share your content is key to social media success, you need to be studying which of your updates perform best and at what times they result in getting more engagement. You may find that you get best engagement for breaking news during the mid morning hours and evening time gets you better results on polls – Play around with when your updates go out and compare the results.
  • Embed social media on to your website. Use the facility to embed the likes of your videos and posts on to your website, especially on blogs when they can enhance your content. If someone has landed on your website or on your blog then it is highly likely they have come for a reason and that reason is likely to be around property or the subject of your blog so to embed an update from social media will only increase chances of a click through and interaction from the browser and increase chances of them becoming a new follower / like / member etc.

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

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