How to swerve boring guests and turn ‘sold in your area’ to GOLD in your area.

We had guests round on Saturday for lunch.

They were friends of my wife and I was pretty bored if I’m being honest. I’m more of a fish and chips and football sort of bloke and they were more artisan bread and film noir.

So when the letterbox went it was my excuse to get away from the dining table, check the football scores on my phone and see what had come through our door.

It was one of those ‘We’ve sold in your street’ fliers.

Standard stuff. One sided, photo of the house which had sold (this was a real sale as I know the owner) and a bit of blurb saying a mysterious couple Mr & Mrs L were looking to buy a bungalow on our road.

The agent had, in my opinion anyway, got 50 per cent of it right.

It was a genuine sale. They had gone to the effort of writing it up, laying the page out, printing it and delivering it. But there were two tricks they missed.

Firstly why on earth only print on one side of the paper?

Print isn’t expensive now especially as this was obviously done in house. Would you book a radio advert for a minute and only use 30 seconds of the time you had paid for? Course not. That’d be mental.

Also they could have turned that sold in your area message to something much, more powerful.

Why not use the blank side of the paper to include a testimonial from the vendor?

This would tell the reader / potential vendor much more about your agency and go some way to winning the most golden of all things when it comes to choosing an agent – trust.

You saying you are good is expected and a little lame, a client bigging you up adds a totally different dimension.

Now I know not all vendors would agree to do this. But a lot would, IF you’ve done the business for them.

For just £60+ VAT I can write a client focussed 300 word success story that’ll glow so brightly it’ll be as if you dipped it in a big bowl of Ready Brek (do you remember those adverts?).

If you are interested in knowing more about the Success Story Service I offer get in touch.

Thanks for reading and here’s to your next instruction.

Jerry

Alex Evans

You May Also Enjoy

Estate Agents should not all look the same
Estate Agent Talk

How to Become an Estate Agent with No Experience

Breaking into the property industry can seem intimidating – especially if you’ve never worked in it before. But the good news? You don’t need years of experience or fancy qualifications to start a career as an estate agent in the UK. In fact, many successful estate agents started with no background in property at all.…
Read More
buying at auction uk
Estate Agent Talk

9 Advantages of Selling Your House by Auction

Selling your house by auction might seem like a daunting prospect, but it comes with numerous advantages that can make it a highly attractive option. While the traditional method of selling through an estate agent has its place, auctions are increasingly becoming a popular choice for homeowners looking for a swift and reliable sale. Here…
Read More
Breaking News

Majority of Tenants Unsure How Changes Will Affect Them, Says LRG

With major changes to the private rental sector on the horizon, 62% of tenants say they don’t know whether the government’s Renters’ Rights Bill will address their concerns – highlighting a growing need for clearer communication around what the reforms will mean in practice. LRG’s latest Lettings Report shows that while landlords are widely aware…
Read More
Home and Living

Perfume Storage Tips: How to Keep Your Fragrances Fresh

Perfumes are sensitive compositions that can be significantly affected by how they are stored. Proper storage ensures that your favorite fragrances stay fresh and maintain their intended scent profile. In this article, we’ll explore practical, fun, and effective tips to help you preserve your perfumes in perfect condition. Understanding the Sensitivity of Perfumes Perfumes are…
Read More
Breaking News

Renters’ Rights Bill Delay Causing Uncertainty for Tenants and Landlords

Ministers need to tell landlords and tenants when measures in the Renters’ Rights Bill will take effect the National Residential Landlords Association (NRLA) is today warning. The Government pledged last year to abolish Section 21 ‘no explanation’ repossessions and to make other changes to the rental market this summer. With the Bill not scheduled to…
Read More
Breaking News

Breaking Property News 02/04/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   Made Snappy 360 appoints new CEO and Sales Director to accelerate growth in the property technology space Made Snappy 360, the fast-growing proptech company known for its virtual tours and floor plan technology, has appointed industry veteran Mark Beresford-Ward as its new Chief Executive…
Read More