Increasing Your Online Conversion Rate

June 2, 2017

One of the main ways to ensure you are working your way to improving your online conversion rate is to ensure that you are attracting target visitors to your website.

Make sure your marketing campaigns are set to attract the right kind of website traffic.

The use of keywords is important here and how you engagement with relevant keywords online from forum discussions to social media. The harder you work at the optimum keywords that make a difference to your business will help to increase your ROI (return on investment) on your efforts.

Once you have website traffic you then have to think about user experience.

Make things easy for your browsers to find the products they are after and remember that you have only a few seconds to focus peoples attention when on your website and attract them to the products / services they are after. Make sure your most frequent purchases, ie property listings in estate agency, are easy to find and search. If you have a say in the design of your website then spend time to study where consumers focus first and attempt the usage of tools such as heat maps which will indicate the most popular areas of your website.

Is your product / service suitable for your web browsers needs?

Point out the most obvious factors first so you tick off the most common questions first and increase interest from website browsers if the product / service you are offering meets their needs. For property listings make sure price, location, bedrooms, garden size are clear to see. Think about price comparisons also so that people know if the price things are at is above or below average.

Make it easy to book / purchase.

Keep things to just one click especially for bookings. Have easy to fill out forms for ‘more information’ that are monitored and actioned upon in-house. Live chat for estate agents is also a great tool for improve online conversion rates as you are then a live online source of information that people can ask quickly questions and make booking to view property / ask valuations etc. Make sure that all your contact channels are easy to view on each page of your website to include the live chat, phone numbers, contact forms, social media accounts, email us etc.

Should someone trust you?

If you have won awards, if you are a member of governing body, if you have received great feedback then let people know! It does not hurt to showcase badges and logos from the collection of industry recognition you have received and even how you are rated online ie with the likes of estate agency rating websites. This will help to gain the trust of online website browsers who may be looking to spend money with you.

 

Andy Soloman

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