Industry Interview: Pajani Singah from Properties For London.

What made you decide to launch a property portal for London?

As a tech investor I always try to see how to add value and how is the service going to complement existing offers.

Propertiesforlondon has been around for 10 years but was originally mostly a news website. It was a natural evolution to start offering agents the facility to list. So we have been working with the developers to build something internally for the past year.

With the many recent new portals launched including OnTheMarket and Houser, do you think there is a big gap in the market to fill for dedicated property portals?

I actually think that as we are only London Focused and only allow independent agents to list , we can add value to the agents online marketing spend , brand image, reputation when they are seeking to maximise their advertising spend. £50 spent online is better than in print and have a bigger audience reach! That’s the value we are trying to bring.

I also want to point out that many other portals try and compete with these two portals without much success as they haven’t got the technology and marketing budget. Compare to what PFL charge agents to other portals it is relatively cheap .Our SEO team also concentrate on building the brand and the agents outside of the UK in Markets like South East Asia Some of these portals, does not come to mind straight away when looking for a place to rent or buy. We are part of the ‘’ brand of websites and the whole ecosystem allows us link to all the sites we own.

Are you exempt from OnTheMarket’s ‘one other property portal rule’?

No, I haven’t come across this, would like to get involved as we would be happy to partner to add value to the agents.

Will you launch out across London is things prove successful?

The portal is only London focused, we are working to sign new agents in all areas but want to be an organic growth not through aggressive marketing calls.

How important is social media to your marketing plans?

Very! As the audience nowadays is tech Savvy

What are your thoughts towards our concept, Estate Agent Networking?

Great Concept , I think it is important for players of the industry to network and try and protect the reputation of the industry by cooperating and kicking out bad practice.


Interviewed by Christopher Walkey, CEO of Estate Agent Networking. Many thanks to:
Pajani Singah


Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

Spring activity boost pushes asking prices close to new record

The average asking price of property coming to the market rises by 1.1% (+£4,207) this month to £372,324, just £570 short of the record in May 2023, while the annual rate of price growth is now +1.7%, the highest level for 12 months: A key factor behind this growth towards a near-record average price is…
Read More
Breaking News

Weekly News Roundup – 19/04/24

A roundup of the week’s top property and proptech news stories in partnership with Proptech-X Table of Contents Ascendix deep dives into the world of the AVM CEO Adam Pigott on tour in Norfolk with tlyfe App VTS Activate Multifamily launches   Ascendix deep dives into the world of the AVM This month Yana Yarotska from Ascendix…
Read More
Breaking News

Breaking Property News – 18/04/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   Scotland to get to Net Zero by 2045 in stunning U-turn Because of its serious implications here in full is the Scottish ‘apology or explanation’ why it thinks it is OK to let the planet burn for the next two decades. Net Zero and…
Read More
Breaking News

Breaking Property News – 17/04/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   CEO Adam Pigott on tour in Norfolk with tlyfe App Full disclosure CEO Adam Pigott and his team are one of my earliest clients, so it is always a pleasure to hear what they have been getting up to. And this week they were…
Read More
Love or Hate Rightmove
Breaking News

Rightmove’s weekly mortgage tracker

Headlines The average 5-year fixed mortgage rate is now 4.84%, up from 4.45% a year ago The average 2-year fixed mortgage rate is now 5.23%, up from 4.77% a year ago The average 85% LTV 5-year fixed mortgage rate is now 4.77%, up from 4.46% a year ago The average 60% LTV 5-year fixed mortgage…
Read More
Rightmove logo
Breaking News

Rightmove comment on inflation reducing to 3.2%

UK inflation slowed less than expected last month, making traders and economists more cautious about the likely pace of interest rate cuts. Matt Smith, Rightmove’s mortgage expert said: ‘It’s positive to see inflation continuing to fall this morning, albeit not by quite as much as expected, as the blocks continue to build towards the anticipated…
Read More