Keep it fresh with seasonal estate agency marketing
August 25, 2016
Keeping your marketing fresh and up to date is not always easy when you are busy with the day to day running of your estate agency. Natures changing seasons can provide inspiration and ideas which can be used for seasonal estate agents leaflets
Spring, Summer, Autumn and Winter, all the seasons have their unique points of reference we can all, one way or another, positively relate to. Using appropriate imagery your sales message can be adapted to work with the changing seasons which keeps your estate agency marketing looking fresh and timely.
Within the seasons are special events most of us enjoy celebrating, like Firework Night, Halloween, Christmas and New Year. All of these events provide and opportunity to tailor your sales message to the time and event, providing more opportunities to connect with your potential clients.
If you are not the best at forward planning then the different seasons can provide you with some pre planned schedule to work to rather than a knee jerk response when instructions are a running low! A regular planned schedule for your estate agency leaflet marketing is far more effective in gaining brand recognition than ad hoc campaigns.
By working your estate agency marketing around the seasons you can find the inspiration and reasons to keep your brand and message fresh. It will help you work to a planned schedule that will benefit your brand recognition and provide a steady pipeline of enquiries.
Prestige Creative – Design and Print for estate agency marketing
You May Also Enjoy
Hipster hotspots drive market activity south of the river
The latest research from leading London lettings and estate agent, Benham and Reeves, has revealed that while more homes have sold north of the River Thames over the last 12 months, it’s south of the river that is seeing more homes sold on average per borough, driven by the popularity of hipster hotspots such as…
Read More 
Yarmouth named the UK’s most prestigious marina
The latest research from eXp UK has found that living close to some of the nation’s most idyllic marinas comes at a significant cost, with Yarmouth Harbour topping the list for the highest house price premium in the country at 61.3% eXp UK analysed the housing markets surrounding 21 of the UK’s most picturesque marinas…
Read More 
Whitby crowned most exclusive coastal location
The latest research from Yopa has revealed that while Brighton in the South East is home to the highest monthly coastal mortgage cost, it’s Whitby in North Yorkshire that commands the highest premium when compared to the wider region, with the average monthly mortgage sitting payment 33.7% higher than the Yorkshire and the Humber average.…
Read More 
ONS report on private rental affordability
Private renters on a median household income could expect to spend 36.3% of their income on an average-priced rented home in England, compared with 25.9% in Wales and 25.3% in Northen Ireland in 2024. Private rental affordability has fluctuated since 2016 but remained above the 30% affordability threshold in England, while it moved below the…
Read More 
End of August Will See an 84% Increase in UK House Moves
The last week of August is always a busy time for moving, with an average of 3.5% of all yearly moves taking place in that week, being the busiest week for moving in 2023 and the second busiest week for moving in 2024. 2025 is expected to be no different and should see a larger…
Read More 
Surveying capacity is being outpaced by compliance demand
The surveying industry has a problem: the shrinking capacity of surveyors is coming face to face with an increased compliance demand. Expert insight from Property Inspect suggests that increasing the workforce alone is not enough to fix the problem. The profession must also be equipped with Golden Thread compliant evidence packs that accelerate building safety…
Read More