Global property industry giant, Keller Williams, has signed an exclusive deal with to be the only London estate agent to market all of their London properties to the Hong Kong market through Spacious. “We are very excited to be partnered with Spacious to market our properties in Hong Kong. Buyers in Hong Kong love all of our offmarket property stock in London, and Spacious gives us the means to connect with more people there. It’s a great fit for both of us,” says Jon Sterling, who is running the Keller Williams office in Mayfair.

Spacious launched in Hong Kong in 2013 and has been growing like wildfire since then. They have become a major force in the Hong Kong market with over 25% of the properties for sale in Hong Kong listed on their platform. They recently announced their expansion into Shanghai, Taipei and Singapore, and they show no signs of slowing down.

“Everybody knows real estate is a big deal in Asia but if you compare the online experience of finding property here with what’s available in the UK or the US, there is a big gap,” says CEO Asif Ghafoor. “Companies like Zillow and Zoopla have had huge success solving the problems of their markets. We’re determined to deliver in Asia, and it’s already happening” Keller Williams boasts over 114,000 associates around the world and they opened in the UK in 2014. In a short period of time, they have grown their headcount to 60 associates and they have taken on several hundred million pounds in instructions. Their business model is different than anything else that exists in the UK and consumers are responding very well to it.

Ghafoor says the product speaks for itself: “Spacious radically opens up the market for renters and buyers. Our inventory monitoring and pricing algorithms mean we can weed out the fake listings some agents use to bait customers, whilst providing independent assessments of fair value.”

Spacious is available in both English and Chinese, with more languages on the way in 2015. Traffic is roughly 50/50 between expats and locals in Hong Kong, and their local Chinese


Christopher Walkey

Founder of Estate Agent Networking and an internationally invited speaker on how to build online target audiences using Twitter and LinkedIn. Writes about UK property prices, housing and affordable homes.

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