Love or Hate choices – Rightmove or Boomin

October 20, 2020
Boomin vs Rightmove love or hate

Many grudges surround PurpleBricks and their founders, Michael Bruce and Kenny Bruce, and this could be heightened has we see a new Bruce venture in to the market of property portals with Boomin.

So, my question is, do you hate Rightmove enough to choose Boomin or do you hate PurpleBricks enough to stick with Rightmove?

Whatever your opinion is, be it respecting what PurpleBricks achieved and how it diversified the UK estate agency industry or if you resent them for their style of marketing that many saw as putting down of high street estate agency – Will you be choosing Boomin if they do make a positive impact against Rightmove?

For me, from now an outside of the industry view point, Rightmove is where it is due to the presence it holds as a household name for when it comes to online property searches. It is the number one portal and unless the company make a complete and utter mess of things, it will remain that way for the foreseeable future – Can your estate agency afford not to be with them?

Of course, affordability is the key issue when it comes to Rightmove, so can you quite literally afford to be with them? Maybe the alternatives can make up what you miss from using Rightmove such as using other main portals instead such as Zoopla and OnTheMarket as well as paying for the likes of targeted ads on Facebook / Instagram etc.

Fact, fiction, too good to be true or simply dejavue?

The Boomin website quotes:

“Boomin is highly Agent and Customer centric. We will generate more new revenue for Agents than they will ever pay to us and create unparalleled experiences for their Customers; on a level never before seen in our industry.“

It is obviously a long road ahead though founding members are already on board with the likes of Foxtons, Hunters and Century 21. Getting the usage via consumers will be the tough cookie to tackle though held within the Boomin team is great experience in raising financial backing and taking an idea from a seed to a globally recognised brand.

The anger runs deep with many estate and letting agents towards Rightmove and Purplebricks. It will be interesting to see the take up on Boomin is for sure!

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

Guy Fawkes Night set to fizzle out for UK households

Firework Night set to fizzle out as 97% of UK households won’t buy fireworks and 7 in 10 want to see them banned As many as 97% of UK households won’t be buying fireworks to set off at home this Bonfire Night, while more than seven in 10 believe private fireworks displays in residential gardens…
Read More →
Breaking News

Budget tax raid could hit landlords for £3,500 a year

Budget tax raid could cost landlords almost £3,500 a year as property income tax rises Landlords could face almost £500 in additional annual tax per property, rising to nearly £3,500 across an average portfolio, following the Autumn Budget decision to double the previously planned increase in property income tax rates from April 2027. New analysis…
Read More →
Estate Agent Talk

Upfront information: homebuyers want confidence as much as speed

What movers want from upfront information, and it isn’t only speed Having a survey, legal pack and chain details before making an offer would help more than eight in ten respondents, according to LRG’s latest sales report Of the 553 who answered the question, 41% said they would offer with more confidence, although not necessarily…
Read More →
Estate Agents should not all look the same
Estate Agent Talk

How Financial Anxiety Drains Entrepreneurial Energy

Financial anxiety can consume the attention and stamina that business owners need for planning, problem-solving and leading a team. A late payment, an unexpected tax bill or a weak sales month may trigger worry long after working hours have ended. Over time, that mental strain affects sleep, concentration and confidence. The answer starts with creating…
Read More →
Letting Agent Talk

How to future-proof a rental property for changing tenant expectations

Over the past decade or so, tenants have become far more discerning. For more and more people, renting is a long-term prospect and today’s tenants expect their homes to be as safe and comfortable as any home they would own themselves. And as legislation around standards and health and safety in the private rented sector…
Read More →
Breaking News

More than a third of homes undergo price reduction

The latest research from GetAgent.co.uk has revealed that more than a third (34.4%) of homes sold subject to contract (SSTC) across Britain’s major cities have undergone an asking price reduction, with this figure climbing to more than half in Bournemouth, raising questions over whether sellers, and their agents, are pricing their properties realistically when first…
Read More →