Marketing for the Connected World.

The way in which we are marketing these days has changed immensely over the last few years, the world is a lot more connected and we are far more mobile in how we receive information and news.

Two key points from above are Connected and Mobile – Combining these two words will help to take awareness for your business to a whole new level if used correctly. No longer should businesses think just local, but worldwide instead as the ability of your message to travel further and faster grows.

As an estate agent you have the ability to not just showcase property on your website or via property portals, but also the chance to use advancing channels of marketing communication to gain a strong hold of your market share. You can study your target audience in greater detail and entertain them with content that is perfectly suited to their current needs,

Trends to look out for include:

Video: It has been in our marketing vocabulary for a few years now, but we are starting to see usage of it increase and especially within the property industry. Many agencies now will use video marketing as an option in their marketing packages as many people engage far better with video and it’s ability to engage / capture people’s attention is second to none. Using video, especially the likes of virtual reality engages agents to showcase property without the need of leaving the office.

Drone: Taking video marketing to a whole new level and further improving the quality of visuals to aid in selling a property and it’s location.

Social: It is now not just about having accounts and Tweeting, sharing and liking – it is more about understanding the power of the insights these platforms offer. As millions use them each and every day of their lives, you are now able to study how to perform better when using them, which content works best, the times that get best engagement and much more. Combine this with the ability to automate updates then you are in charge of a real powerful marketing tool.

Mobile: This is where all things are going now, mobile. We are increasingly being made aware at just how important our mobile devices are these days, it’s the one main place that many people’s lives are concentrated around from sharing selfies from that evening night out on to Facebook to ordering chinese takeaway. Making sure that you agency is ‘mobile proof’ will increase your chances of engagement with people who are searching for content related to what you have to offer. News finds people these days over requiring people to search for news, be sure that your news finds the people that are most likely to engage with you agency.

Content: Combining everything above will also require some format for them to be delivered in and that will be content. What ever message you wish to share, educational blogs, infographics, property video or images you need to present it in a format that both attracts readers and keeps them engaged long enough to notice your brand and ideally take them on to other sections which contains what you are trying to sell. Content can be used to increase SEO, to educate your audience, to entertain and much more – Invest in content for your agency.

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

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