MEASURING THE PERFORMANCE OF YOUR WEBSITE – GOOGLE ANALYTICS GOALS.

We have written a number of blogs about Google analytics and how they should be used but one feature that stands out in terms of measuring performance is the goals that you set. Goals can effectively measure anything if you set them up in the right way but in order to keep this simple, we will stick to the example of someone filling out a valuation form. You will be able to check how many times people have completed your forms and where the traffic came from once they are set up. This allows you to measure your most successful marketing channels and see where you can increase or cut back your spending!

There are the steps to setting up your goals:

1) Log into Google analytics
2) Go to the Admin tab in the navigation bar
3) In the 3rd column on the Admin page (view) click on ‘Goals’.
4) Click on the big red button that says new goals!

This will now take you into the goal set up section. You can set up whichever goals you like but as I said we will stick with something simple like a contact us form!

There are 3 stages to this section; Goal setup, Goal description and Goal details.

1) Under Goal Setup click on ‘Contact us’, which is under the sub heading ‘Inquiry’. Click continue.
2) Name the goal and then click on ‘destination’ under the type sub-heading. Click continue.
3) Under goal details you need to select ‘equals to’ and then put the URL that is displayed when a form is complete e.g. /contact us/complete.
4) Click save!

Now you can go back to the home tab and you will find your goals under Conversions > Goals > Overview. If you want to see the source of where your goals come from, simply click source/medium which is located in the bottom left of the overview page.

Ultimately these goals are your chance to see how well your website is performing and what your best marketing channels are. If your calls to actions aren’t generating enough goal completions based on the level of traffic you have then you know it is a good time to change them and try something new. We supply all of our clients with a monthly report which details all aspects of their website so they know exactly how well their site is doing. This is all accessible through our Estateweb CMS.

Alex Evans

You May Also Enjoy

Breaking News

Popping the Asking Price Bubble

Where in the Uk Can Buyers Snap Up Property Bargains and Where Properties Go for a Premium Above Asking Price   New research from fast selling property company, Upstix has uncovered the UK’s most surprising postcodes for snapping up a property at bargain prices this year, highlighting a widening gap between sellers’ expectations and the…
Read More
Rightmove logo
Breaking News

Highest demand to lease office space since pre-pandemic

The latest insights from the UK’s number one commercial property website Rightmove, reveals that the number of unique enquiries to lease office space is at its highest point since pre-pandemic, as businesses look for spaces that meet modern requirements. Demand to lease office space is 19% higher than the same period a year ago and…
Read More
Planning disputes on new build land
Estate Agent Talk

Planning consultations for major infrastructure to be streamlined

Robert Bruce, a planning and infrastructure partner at law firm Freeths LLP, said he: “Welcomed the change as a significant step to speeding up the DCO process and the focus on the quality and effectiveness of the consultation, rather than box ticking and a risk averse approach to pre-application consultation due to the current legal…
Read More
Breaking News

‘The property ladder pulls further away’ warns Open Property Group

For many first-time buyers across England, the dream of homeownership continues to slip further out of reach. Despite rising wages, soaring house prices are making it harder than ever to get on the property ladder. A leading UK professional house buying company ‘Open Property Group’ based in Buckinghamshire UK, has raised concerns over the ongoing…
Read More
Estate Agent Talk

How Long It Takes to Buy a House in the UK: 5 Common Delays That Can Slow Down Your Home Purchase

Wondering how long it takes to buy a house in the UK? The average timeline ranges from 8 to 22 weeks, but even that can stretch significantly due to unexpected delays, especially if you’re a first-time buyer or caught in a chain. That’s why working with experienced professionals like Belvoir — one of the UK’s…
Read More
Love or Hate Rightmove
Breaking News

Rightmove to host Renters’ Rights Bill webinar with Guild of Lettings

Rightmove is hosting a live and interactive webinar session with the Guild of Lettings to help agents get Renters’ Rights Ready. The webinar will take place from 10:00am – 11:00am on Wednesday 23rd April. Susie Crolla, Managing Director for the Guild of Lettings, will be joining Rightmove to help agents with questions they may have about…
Read More