Estate Agents – Would you sell your Granny?

I believe the vast majority of estate agents and letting agents are good decent professional people – who know their market – and even more importantly … who care… REALLY CARE

Most of us agents are nothing like the ‘sell your own grandmother’ types the papers and the public like to think of us. I fear though, if we don’t change that perception – we will sleepwalk into a Purplebricks style Hybrid online profession as the public see the shiny clean online / hybrid offering  from PB and other such agents a suitable alternative to the current High St model. (.. and if you don’t believe me .. think of all the staff of all the High Street Insurance Brokers and Travel Agents that haven’t a job in those types of industries as those businesses have all gone online in the last ten years)

I have set out to change that perception – to change the perceptions of the UK public – to make the estate and lettings profession looked up to … like it was up to the 1970’s before the wide boy 1980’s Estate Agents ruined our standing in the UK

This isn’t the fantasy of some middle aged bloke from the East Midlands. This is an ever growing group of 300 individual estate and letting agents from around the UK. Its like being a club of 300 competitor agents – but they help and guide you on what to do.

We meet regularly at our Summits, we have a Facebook group where we share ideas – freely. We do this by sharing best practice to get more landlords and more vendors to make homeowners and landlords in your area hang on every word you say…. And so much more

  • Make 30 landlords ring you up in one morning (out of 310 landlords) because you sent them your next marketing flyer but it had the wrong postcode on and they were worried they wouldn’t get the next one..
  • Make newspaper editors ring you up each week for a comment for their newspaper.
  • Make people stop you in the street for advice in property.
  • Make the local BBC radio station interview you on the local property market (even though you had only been trading 6 months.
  • Make the local MP ask you for stats and info on the local property market to discuss in Westminster.
  • Make homeowners and landlords want to use your agency
  • Make you the local property guru
  • Make you the agent of choice

So what exactly do we do to make all these people do this?

Well if you are serious .. these seven videos – totalling 93 minutes (don’t worry you can watch them in bite sized pieces) will tell you exactly what, and how we do it .. with loads of agents sharing on film how its affected them and their agency- how they enjoy the job so much more and how they have grown their businesses  .. the videos have these stories and even mor importantly .. they tell you how they have done it

  • Jenny’s story of how she has grown her managed stock by 20% in a year,
  • Paul’s story of how he has 50 additional managed properties in one year and grown his sales pipeline by 113% (and he was already No.3 agent in the town)
  • Tesh’s story of how he got 70 properties to manage in one year
  • Daren’s story on how he grew his managed stock by 200 properties  in 21 months (after years of treading water not growing)

Enjoy …

If you want to join myself and 200 other agent’s on this mission, on this journey, each of us in our individual town battling one landlord and one vendor at a time, to make agents loved again by being people looked upto and admired ..

… then

  1. Apply to join the facebook group LANDLORD FARMING CLUB and
  2. Can I ask you drop an email to me telling me where you are in the UK as a letting/estate agent so I can put you on our map of members

kind regards

Christopher Watkin

07950 147 572

Christopher Watkin

I teach, guide, support, mentor, consult, counsel, partner many hundreds of UK Estate and Letting Agents in their quest to grow their estate and lettings agencies business. Old school techniques of touting, landlords wanted leaflets, ring us for a free valuation, we have sold this in your street leaflets don't work anymore. There are too many competitor agents .. meaning cheap fees are epidemic, overvaluing is almost a norm to get the stock and don’t even mention about the online/hybrid threat. So a few years ago, I set about looking around the UK and spotted that certain agents (not many mind you) in certain towns were still seen as the ‘go to person on property’, the person the newspaper editor rang up every week for a comment and I looked at what they did and they were doing some thing quite remarkable…. Only one thing but they were doing it so well .. and reaping the reward in terms of decent listings and decent fees, happy staff, decent sales pipeline and exchange income, managed lettings portfolios in the many hundreds .. but more importantly, they really enjoyed the job… they enjoyed getting up in the morning and people looked up to them Over 400 agents around the UK are on a mission to change the way our Estate and Lettings agency profession is perceived and looked upon, doing it town by town, city by city. I guide these 400 agents, teach them, mentor them and support them to be seen in a different light, to be seen as the ‘go to person for property’, actually be the ‘local property expert’ and prove it. Christopher Watkin 07950 147 572

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