Now’s the right time to show some Brexit bottle

On the day after the EU referendum vote I jetted off with the family to Greece. I just fancied somewhere hot and politically stable.

For two weeks I avoided social media like a room full of Russian football fans, swerved the newsstands and switched off totally. Proper jelly head.

I’m now back and having scanned the media, caught up with emails and spoken to several clients one thing seems crystal clear in a bubbling sea of uncertainty. People want and need reassurance.

Not just from the politicians. Boris bottled it, Farage flipped out and David’s done one.

People are interested in hearing from property experts just like you.

I feel strongly that estate agents shouldn’t stand on the sidelines observing a Brexit Black Hole which the media will fill with lashings of doom and gloom (when I was a journalist we lived for these momentous type of events and apocalyptic scenarios.)

But what can estate agents do? The feeling I’ve gauged is that while some agents see years of pain a surprisingly big percentage are seeing it as a chance to establish themselves as their town’s leading property light.


Well the media are still very interested in hearing from property experts. They know a chunk of their readers own homes, want to buy a home or are simply curious about how the bricks and mortar market is dealing with the referendum result.

Why not approach your local newspaper and proactively offer comment and insight? Get on their radar.

Also as anyone who has worked at close quarters with a colleague with dubious personal hygiene – not talking about it doesn’t make it go away.

If you sit on the your hands hoping the fear will dissolve I can pretty much guarantee that one of your rivals (if they haven’t already) will step up and start making statements via the media, newsletters, newspaper adverts etc.

Why not think about focussing your marketing on the must move market? – Death, debt and divorce ain’t going to stop due to the Brexit.

In summary I think it’s going to be an uncertain period, people will worry but I’m a big believer that the opportunities to win new instructions and new business are still out there.

Here’s to your next instruction.


PS: In the US recession of the early 1990s Nike and Reebok were pretty much neck and neck. Nike upped their marketing spend while Reebok slashed theirs.

The result?

Nike’s profits rose by an astonishing nine times from what they were before the recession. Reebok have been playing catch up (not too successfully) since.

PPS:  Whatever happens the sun will still shine, the rain still fall and England will still be rubbish at football.


You May Also Enjoy

how to present your property for sale
Estate Agent Talk

6 Property Management Marketing Strategies For And Beyond

Did you know that over 70% of individual renters find their new homes on the­ internet? In our current digital e­ra, a sturdy online existence­ isn’t just an extra for property management firms—it’s a critical need. Nonethele­ss, with innumerable property administrators scrambling for visibility, how might your firm gain promine­nce? The solution is a de­tailed…
Read More
Estate Agent Talk

Strategies for Successful Real Estate Investment: Emphasising Luxury and Privacy

The appeal of luxury real estate lies in its ability to combine opulence with exclusivity, offering more than just a property but a lifestyle investment. For those seeking to enter this lucrative market, understanding the nuances of where and how to invest is crucial. As we navigate through key strategies for successful real estate investments,…
Read More
Estate Agent Talk

Leasehold and Freehold Reform Bill – Thoughts from the Industry

The Leasehold and Freehold Reform Bill has become law with the Act making it easier and cheaper for leaseholders to buy their freehold, increase standard lease extension terms to 990 years for houses and flats, and provide greater transparency over service charges. The Act will also remove barriers for leaseholders to challenge their landlords’ unreasonable…
Read More
Who are Rentd
Letting Agent Talk

Renters (Reform) Bill Dropped – Thoughts from the Industry

The Renters (Reform) Bill has been dropped as a result of the general election being called. Here are some thoughts from within the property industry. Ben Beadle, Chief Executive of the National Residential Landlords Association: “It is hugely disappointing that this Bill will not now make it into law. The news comes despite the fact that…
Read More
Estate Agent Talk

July 4 General Election – Thoughts from the Industry

Prime Minister, Rishi Sunak has called a general election for July 4, 2024, citing now being the time for the people of Britain to choose the next government. Here are some thoughts from within the property industry. Tim Bannister, Rightmove’s property expert: “A look back at recent elections shows that house prices and activity usually…
Read More
Rightmove logo
Breaking News

Rightmove’s weekly mortgage tracker

Matt Smith, Rightmove’s mortgage expert said: “Today’s inflation drop feels like an important milestone on the road to the first Base Rate cut. There’s been some to-ing and fro-ing over whether we’ll see a summer Base Rate cut, but today’s news will likely reinforce some of the positive words coming from the Bank of England…
Read More