Online Estate Agency – The Rise of The Machine (Interview CEO of emoov)
June 21, 2018
Q: How are things going for emoov in the world of UK Estate Agency? I am sure things are looking very rosy and you will be able to dispel any myths out there that the online estate agency sector is not doing all that well with valuations to sales ratios and are just being held up by big city investments.
The sector has grown by 196% since the end of 2014, according to Rightmove. Our listings are now at an annualised 13,000 making us the seventh biggest estate agency business in the UK. Purplebricks are now in the top three. Therefore how can anyone honestly and with a straight face claim that the new sector is not growing?
The evidence that I see with regard to sales vs listings ratios is that so called online agents’ performance is the same as high street agents. I mean, why wouldn’t it be when we all advertise in the same places? And please, magic applicant hot boxes and exclusive buyers? These relics of the profession are as obsolete as fax machines.
‘Big city investments’ are indeed supporting the new sector. As they are supporting Ocado, Uber, Transfer Wise, Twitter, Snapchat, WeWorks etc etc… So what? The traditional sector is way too obsessed with the profitability of the ‘online’ model when they should be much more concerned about their own.
Q: Though we consumers are shopping more and more online, there is still that slight reluctance to steer themselves away from the high street estate agent – In your opinion, outside of the cost saving opportunity, why should the seller and the buyer look to engage and trust emoov?
24/7 accessibility. More control through technology. Better service. A better price achieved (1% by us on average according to Zoopla stats). Plus the avg £3000 fee saving of course
Q: PropTech is shaking up the industry with many elements of estate agency streamlined thanks to new software, CRM, apps and more – Is emoov an adopter of #PropTech – Maybe you now have your very own #PropTech incubator at your head office?
We don’t operate an incubator. We build our own proprietary software based on customer journey desirability, a quest for cost efficiency and through rigorous testing and evolution. So yes, I guess you could say we are an adopter of PropTech although I’d say that given our unique platform we are actually PropTech pioneers.
Q: I’m a passionate, ambitious and a hard working individual and would love to get in to UK Estate Agency and make myself a good living – What opportunity can emoov give such a person if they are considering becoming a local agent with you?
As a Local Property Agent, the opportunity to work and progress within a company that’s at the leading edge of the industry and is growing fast, always innovating. Earnings are greater than the high street equivalent for those that are prepared to step out of their traditional agency comfort zone.
Q: What is the vision for the next five years?
To cement ourselves as the UK’s best known and loved estate agent and with a 10% market share. And to ensure a profitable return for those investors that have supported us so well.
You May Also Enjoy
Commonhold White Paper – Thoughts from the Industry
The sale of new leasehold flats in England and Wales is to be banned under Labour’s plan to end the ‘feudal’ system. Labour wants to switch to Scotland’s commonhold system There are around 5 million leaseholders in England and Wales. Under commonhold, each flat owner would own the freehold of their home, but also have…
Read More 
Greenpeace Ruling Exposes UK Government Policy
In January 2025, Greenpeace brought a collective action against the Dutch state for failing to comply with a 2018 European Court of Justice ruling on nutrient neutrality. An appeal is expected: however, as the UK Government has adopted the same ‘tax builders for pollution others cause’ approach to reducing nutrient pollution, it may find itself…
Read More 
Rightmove commentary on mortgage market + weekly tracker
Commenting on the mortgage market, Rightmove’s expert Matt Smith said: “The market has settled after the unexpectedly high inflation figure. Average mortgage rates on many products have trickled downwards, and we’ve even seen the return of some eye-grabbing sub-4% mortgage rates for those with the biggest deposits. It shows that mortgage lenders are still keen to…
Read More 
Government plans to ban new leasehold flats
With the Government’s plans to ban new leasehold flats, an expert says the system must be ready to cope. With the news that Government is to outline plans to ban new leasehold flats and adopt commonhold, with draft Leasehold and Commonhold Reform Bill to be published later this year, Scott Goldstein, Partner, Payne Hicks Beach,…
Read More 
Bank of England Money and Credit Report – January 2025
Overview These monthly statistics on the amount of, and interest rates on, borrowing and deposits by households and businesses are used by the Bank’s policy committees to understand economic trends and developments in the UK banking system. Key points: Net borrowing of mortgage debt by individuals rose by £0.9 billion, to £4.2 billion in January.…
Read More 
Right to Manage: changes to legislation come into effect on Monday
On Monday 3 March further provisions within the Leasehold and Freehold Reform Act 2024 come into force, including Section 49 which concerns the change of non-residential limit on Right to Manage (RTM) claims. This secondary legislation will mean that residential leaseholders within a mixed-use scheme will qualify for RTM when the commercial element of a…
Read More