Online Estate Agency – The Rise of The Machine (Interview CEO of emoov)
June 21, 2018
Q: How are things going for emoov in the world of UK Estate Agency? I am sure things are looking very rosy and you will be able to dispel any myths out there that the online estate agency sector is not doing all that well with valuations to sales ratios and are just being held up by big city investments.
The sector has grown by 196% since the end of 2014, according to Rightmove. Our listings are now at an annualised 13,000 making us the seventh biggest estate agency business in the UK. Purplebricks are now in the top three. Therefore how can anyone honestly and with a straight face claim that the new sector is not growing?
The evidence that I see with regard to sales vs listings ratios is that so called online agents’ performance is the same as high street agents. I mean, why wouldn’t it be when we all advertise in the same places? And please, magic applicant hot boxes and exclusive buyers? These relics of the profession are as obsolete as fax machines.
‘Big city investments’ are indeed supporting the new sector. As they are supporting Ocado, Uber, Transfer Wise, Twitter, Snapchat, WeWorks etc etc… So what? The traditional sector is way too obsessed with the profitability of the ‘online’ model when they should be much more concerned about their own.
Q: Though we consumers are shopping more and more online, there is still that slight reluctance to steer themselves away from the high street estate agent – In your opinion, outside of the cost saving opportunity, why should the seller and the buyer look to engage and trust emoov?
24/7 accessibility. More control through technology. Better service. A better price achieved (1% by us on average according to Zoopla stats). Plus the avg £3000 fee saving of course
Q: PropTech is shaking up the industry with many elements of estate agency streamlined thanks to new software, CRM, apps and more – Is emoov an adopter of #PropTech – Maybe you now have your very own #PropTech incubator at your head office?
We don’t operate an incubator. We build our own proprietary software based on customer journey desirability, a quest for cost efficiency and through rigorous testing and evolution. So yes, I guess you could say we are an adopter of PropTech although I’d say that given our unique platform we are actually PropTech pioneers.
Q: I’m a passionate, ambitious and a hard working individual and would love to get in to UK Estate Agency and make myself a good living – What opportunity can emoov give such a person if they are considering becoming a local agent with you?
As a Local Property Agent, the opportunity to work and progress within a company that’s at the leading edge of the industry and is growing fast, always innovating. Earnings are greater than the high street equivalent for those that are prepared to step out of their traditional agency comfort zone.
Q: What is the vision for the next five years?
To cement ourselves as the UK’s best known and loved estate agent and with a 10% market share. And to ensure a profitable return for those investors that have supported us so well.
You May Also Enjoy
Newcastle and Edinburgh commuter belts beat London
The latest research from The Property DriveBuy has found that Newcastle and Edinburgh rank as the best commuter belts in Britain, with all surrounding local authorities offering a more affordable average house price than the cities themselves, whilst Liverpool ranks as the worst. The Property DriveBuy analysed current house prices across 12 major British cities,…
Read More 
Sellers of larger homes make £122.5k average capital gains, crushing the gains from flats
Sellers of detached homes made £122,500 in capital gains when selling their home over the last 18 months while flats yielded an average gain of £27,000 Sellers in England and Wales made an average gain of £72,000, a 38 per cent increase in value from when they bought the property The average seller in London…
Read More 
London’s second homeowners face £16,446 CGT bill
London’s second homeowners face £16,446 capital gains tax bill, but prime London sellers escaping unscathed The latest research from Enness Global has found that whilst the London property market remains subdued, the city’s second homeowners could still be hit with significant costs when exiting their investments, with the average seller now facing a capital gains…
Read More 
Rightmove launches new webinar to equip agents with market leading insights and business-boosting strategies
Rightmove, the UK’s largest property platform, is launching a new webinar to equip agents with the latest market intelligence and profit-boosting strategies to accelerate sales and improve conversion rates. The webinar titled, ‘From pitch to profit: Competing on more than just fee’, will take place live on Friday 17th October at 1pm, exclusively for Rightmove…
Read More 
60% of homeowners admit to stress & sleepless nights
Managing your mortgage and mental health as 60% of homeowners admit to stress and sleepless nights The latest insight from award-winning mortgage adviser, Alexander Hall, has shown that for the majority of homeowners, their mortgage is their single largest financial worry, with 60% stating that their mortgage worries have impacted their mental health at one…
Read More 
Improve Tenant Satisfaction with Expert Commercial Property Management
In the world of commercial real estate, tenant satisfaction can make or break a property’s success. Happy tenants are more likely to renew leases, recommend the property to others, and take better care of the premises. However, achieving and maintaining tenant satisfaction requires more than just a well-maintained building—it takes expertise, communication, and a strategic…
Read More