OnTheMarket achieve their latest milestone of 9,000 contracted offices just three weeks after reaching 8,500 offices
OnTheMarket plc, the agent-backed company which operates the OnTheMarket.com property portal, announced on the 14th June 2018 that as of 13 June it has signed listing agreements with UK estate and letting agents with more than 9,000 offices. This increase of over 3,500 branches since Admission on 9 February represents growth of more than 63%.
OnTheMarket (OTM) stated that it believes that it has listing agreements with approximately 48% of UK residential estate and lettings agency branches.
In the announcement, OnTheMarket reveals that, while steadily increasing its core agent customer base, OnTheMarket ran in May its heaviest weight of national TV advertising since the launch period of OnTheMarket.com, as well as its first outdoor poster campaign across London. A key theme of its advertising campaigns is the “New & exclusive” properties, whereby many agents choose to list their new instructions at OnTheMarket.com in advance of listing on other portals, giving OnTheMarket a competitive advantage by appealing to active property seekers, who are the Group’s key consumer focus, and in turn providing listing agents with high quality leads.
Ian Springett, Chief Executive Officer of OnTheMarket, said:
“We are delighted at the strength of momentum and the power of agent support behind our proposition as an agent-backed challenger portal. We continue to exceed our own expectations of the overall number of agents signing up, achieving this latest milestone of 9,000 contracted offices just three weeks after reaching 8,500 offices.”
Read the latest news announcement from OTM dated 14th June 2018 in full click here.
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