OnTheMarket.com launches major new TV campaign

September 10, 2018

OnTheMarket plc, the agent-backed company which operates the OnTheMarket.com property portal, has announced it is launching a new TV campaign this month which highlights its ‘New & exclusive’ properties*.

The story focuses on a young family who have missed out on ‘yet another perfect house’ but discover OnTheMarket has ‘thousands of new properties to buy or rent every month, 24 hours or more before they’re on Rightmove or Zoopla.’

In a series of 10, 30, 40 and 60 second TV commercials, the campaign demonstrates the value of setting up a property alert at OnTheMarket.com for genuinely active property-seekers who want to stay ahead of the game. The campaign was created by its agency, Half-full Creative.

Ian Springett, Chief Executive Officer at OnTheMarket, said: “It’s very exciting to be launching our new TV campaign, which has been very positively received in market research with both active property-seekers and member agents. It puts the portal’s ‘New & exclusive*’ properties at the heart of our advertising in a compelling and engaging manner.

“Our message to consumers is obvious. Every month, thousands of new properties appear at OnTheMarket.com 24 hours or more before they’re on Rightmove or Zoopla. We want to ensure that anyone searching for their next home doesn’t miss out and sets-up a property alert with us.

“We believe we have created a memorable, intrusive and fresh campaign to appeal to the broad audience and give property-seekers a compelling reason to search at OnTheMarket.com and engage with the portal.”

OnTheMarket.com secured the rights to Chas and Dave’s song ‘Down to Margate’ but the lyrics and the tone have changed for the production.

The advert is on air from today (10/09), including a spot in tonight’s episode of Emmerdale on ITV.

It will then be aired 3,000 times in September and over the campaign it will reach 32 million adults, who will see it an average of 5.4 times each.

View the advert here.  https://youtu.be/8dlTh75Q8pg

Source of information OnTheMarket.com

Allen Walkey

Highly experienced businessman with a successful career in property sales and investment both in the UK and abroad. Now a freelance writer and blogger for the property and Investment Industry, keeping readers up-to-date with changes and events in a rapidly changing world.

You May Also Enjoy

Home and Living

Why Custom Furniture Is Key to Unique Interior Design in the UAE

In Dubai and the UAE, people want their homes and offices to stand out. Custom furniture is a great way to make a space truly yours. It lets you show off your style and personality. Dubai’s love for luxury and innovation makes custom furniture even more important. This article will show how it can make…
Read More →
Estate Agent Talk

How Estate Agents Can Manage Conflicts Over Property Boundaries

Boundary disputes can quickly become a significant source of tension in property transactions. Estate agents are often in the perfect position to address these conflicts early on and ensure smoother property deals. By taking a proactive approach and offering expert guidance, you can help your clients navigate these tricky situations with confidence. Identifying Potential Property…
Read More →
Breaking News

Breaking Property News 11/10/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   Norther Ireland sees an increase in sales prices & rental prices The leading property portal, PropertyPal, has released their quarterly report highlighting insights and trends that have shaped the Northern Ireland Housing Market in Q3 2024. It includes a comprehensive overview of property sales, rentals,…
Read More →
Breaking News

Taylor Swift’s celebrity home has gone viral on The Sims 4

A new study has revealed that Taylor Swift’s celebrity home has been recreated the most in The Sims 4, appearing 1,293 times on the game’s online gallery Other high-ranking celebrity homes included those belonging to Harry Styles, Tom Cruise, and the Kardashian family The study obtained data from The Sims 4 online gallery to see…
Read More →
Love or Hate Rightmove
Breaking News

First-time buyer mortgage payments still over £350 more than five years ago

Ahead of the Autumn Budget, the latest data from Rightmove’s weekly mortgage tracker highlights that the average first-time buyer monthly mortgage payment is over £350 more than five years ago: The average monthly mortgage payment for a typical first-time buyer is now £931, compared with £578 in 2019 – however, payments are still over £150…
Read More →
Home and Living

How to design the perfect wet room with Wet Rooms Design Ltd: practical tips and accessories selection

When designing a wet room, choosing the right accessories and equipment is of great importance. By choosing a high-quality assortment, you can plan an interior that will be fully practical, functional, and aesthetic. However, when ordering all the equipment, it is worth using the services of a professional company specialising in providing customers with the…
Read More →