OnTheMarket is back on TV screens and the airwaves in September

September 2, 2019
On The Market

The OnTheMarket TV advert will be back on screens from Monday 2 September with a refreshed version, giving more on-screen stand-out to the portal’s “New & exclusive” proposition.

 

This campaign will reach 29.5 million adults across the UK who will have the opportunity to see it an average of 4.1 times.

 

The 30 second and 10 second adverts will run nationally with high-rating programmes on ITV, Channel 4 and a wide selection of hard-working digital channels, including many on Sky. It will also run on the catch-up services of the ITV Hub, All4 and Sky, as well as appearing on the Videology and Finecast networks.

 

On ITV, OnTheMarket has secured spots within the brand new TV drama series ‘Sanditon’, the gripping thriller ‘Deep Water’, and also the new drama ‘A Confession’ starring Martin Freeman. The commercial will also run within ‘Grand Designs’ on Channel 4.

 

From mid-September OnTheMarket is back on the radio with a national campaign. This burst will deliver almost 500 spots reaching over 25 million adults who will have the opportunity to hear it an average of 3.7 times.

 

The portal will be accessing the biggest commercial radio stations across the UK with presence in Heart FM, LBC, Virgin, talkSPORT, Radio X, Kiss FM, and Absolute Radio, as well as many local regional stations. This includes, among others, Metro Radio and Viking Radio in the North of England, and Clyde 1 and Tay FM in Scotland.

 

This breadth of stations means OnTheMarket will be blanketing the commercial radio landscape. This will be amplified through the traffic and travel updates that are broadcast over 200 commercial radio stations.

 

Helen Whiteley, Commercial Director at OnTheMarket, said: “Our marketing mix is working and it is generating value for our estate and letting agent shareholders and customers. This latest multi-channel activity is designed to build further the levels of awareness of our brand and of our ‘New & exclusive’ proposition among serious property-seekers who are looking for a new home.”

 

OnTheMarket will continue its heavy-weight investment in its highly efficient Paid Search (PPC) campaign on Google and Bing, as well as cost per click and cost per lead deals across selected property aggregator sites.

 

An OnTheMarket app download campaign on Facebook is starting next week.

 

Across London, 6 sheet outdoor posters are currently running on roadsides, once more promoting OnTheMarket’s “New & exclusive” proposition.

Vikki Bennett

You May Also Enjoy

Estate Agent Talk

Boost Spring Valuations: Is Upgrading to Double Glazing Still a Top ROI?

Come spring, the property market always picks up pace. As an estate agent, you know the questions start flooding in from homeowners wanting to maximise their sale price. Top of the list for many? Windows. Specifically, is splashing out on new double glazing actually going to deliver a worthwhile return when they sell? It’s a…
Read More →
LIVING BY THE SEASIDE 2022
Breaking News

COVID five years on: City and coastal trends reverse as homes by the sea take longer to sell

Rightmove’s new report looks at how the market has changed five years on from the pandemic starting Many city and coastal trends have now reversed, with homes near the sea taking three weeks longer to sell compared to 2020, and the majority of buyers in the capital looking to stay rather than leave London A…
Read More →
Estate Agent Talk

What it takes to make real estate development financing work

By Daniel Austin, CEO and co-founder at ASK Partners Securing financing for real estate development has become an uphill battle. With interest rates still elevated, inflation pushing construction costs higher, and planning delays introducing further uncertainty, developers face a challenging environment. Traditional lenders, constrained by regulatory pressures and rising risk aversion, have scaled back, creating…
Read More →
Home and Living

Signs Your Roof Needs Professional Repair: Don’t Ignore These Red Flags!

The roof of your home is one of its most vital components. It serves as the first line of defense against the elements, shielding you and your family from rain, snow, wind, and UV rays. A sturdy roof also enhances the energy efficiency of your house, helping to regulate temperature and reduce heating and cooling…
Read More →
for sale sign london
Estate Agent Talk

Cheap Local Estate Agent

How much is the average estate agency fees in England for 2025? The figure of 1.42% (including VAT) is the average estate agency fee in 2025. This average fee for selling your home can vary with figures between 1% and up to 3.5%, there may be some lower and higher too. How you are looking…
Read More →
Estate Agent Talk

The Future of Real Estate: How Technology is Revolutionizing the Industry

It is also evident that the real estate industry is going through a lot of changes mainly due to changes in technology. Technology is changing almost every aspect of the industry and this includes the purchasing, selling, and advertising of properties. Consumers need a more efficient and enhanced form of transactions, real estate professionals must…
Read More →