OnTheMarket is back on TV screens and the airwaves in September

September 2, 2019
On The Market

The OnTheMarket TV advert will be back on screens from Monday 2 September with a refreshed version, giving more on-screen stand-out to the portal’s “New & exclusive” proposition.

 

This campaign will reach 29.5 million adults across the UK who will have the opportunity to see it an average of 4.1 times.

 

The 30 second and 10 second adverts will run nationally with high-rating programmes on ITV, Channel 4 and a wide selection of hard-working digital channels, including many on Sky. It will also run on the catch-up services of the ITV Hub, All4 and Sky, as well as appearing on the Videology and Finecast networks.

 

On ITV, OnTheMarket has secured spots within the brand new TV drama series ‘Sanditon’, the gripping thriller ‘Deep Water’, and also the new drama ‘A Confession’ starring Martin Freeman. The commercial will also run within ‘Grand Designs’ on Channel 4.

 

From mid-September OnTheMarket is back on the radio with a national campaign. This burst will deliver almost 500 spots reaching over 25 million adults who will have the opportunity to hear it an average of 3.7 times.

 

The portal will be accessing the biggest commercial radio stations across the UK with presence in Heart FM, LBC, Virgin, talkSPORT, Radio X, Kiss FM, and Absolute Radio, as well as many local regional stations. This includes, among others, Metro Radio and Viking Radio in the North of England, and Clyde 1 and Tay FM in Scotland.

 

This breadth of stations means OnTheMarket will be blanketing the commercial radio landscape. This will be amplified through the traffic and travel updates that are broadcast over 200 commercial radio stations.

 

Helen Whiteley, Commercial Director at OnTheMarket, said: “Our marketing mix is working and it is generating value for our estate and letting agent shareholders and customers. This latest multi-channel activity is designed to build further the levels of awareness of our brand and of our ‘New & exclusive’ proposition among serious property-seekers who are looking for a new home.”

 

OnTheMarket will continue its heavy-weight investment in its highly efficient Paid Search (PPC) campaign on Google and Bing, as well as cost per click and cost per lead deals across selected property aggregator sites.

 

An OnTheMarket app download campaign on Facebook is starting next week.

 

Across London, 6 sheet outdoor posters are currently running on roadsides, once more promoting OnTheMarket’s “New & exclusive” proposition.

Vikki Bennett

You May Also Enjoy

Estate Agent Talk

Mortgage overpayments in a confident market

Financial experts are encouraging homeowners and first-time buyers to take a fresh look at mortgage overpayments as confidence builds in the UK property market and interest rates begin to ease. With major lenders cutting rates, improved loan-to-value options for buyers, and growing optimism in the 2026 market, mortgage overpayments are emerging as a powerful and…
Read More →
Breaking News

House price growth remained subdued in August

UK annual house price growth remained broadly stable in August at 1.6% House prices were up 0.2% month on month Headlines Aug-26 Jul-26‡ Monthly Index* 550.1 549.1 Monthly Change* 0.2% -0.1% Annual Change 1.6% 1.4% Average Price (not seasonally adjusted) £275,465 £276,581 * Seasonally adjusted figure (note that monthly % changes are revised when seasonal…
Read More →
Letting Agent Talk

What Adds Three Weeks to Leasehold Conveyancing?

As government reforms target a four-week reduction in homebuying times, Konnect You analysis points to management packs, extra lease enquiries, third-party responses and title issues as recurring leasehold bottlenecks. The government is targeting a reduction of around four weeks in the homebuying process through reforms published in June 2026. Its roadmap proposes more property information upfront and recognises that leaseholders can face delays…
Read More →
bank of england interest rate
Breaking News

Bank of England Money and Credit Report July 2026

Overview These monthly statistics on the amount of, and interest rates on, borrowing and deposits by households and businesses are used by the Bank’s policy committees to understand economic trends and developments in the UK banking system. Key points: Net borrowing of mortgage debt by individuals decreased to £4.3 billion in July, from £7.7 billion…
Read More →
Breaking News

Breaking Property News 1/9/26

Daily bite-sized proptech and property news in partnership with Proptech-X.   infinitSpace to be new operating partner providing technology and operational infrastructure The Stack, Amsterdam’s new home for AI founders and builders, has selected infinitSpace as its Workspace Operating Partner ahead of its opening in September. The partnership will provide the technology and operational infrastructure behind The…
Read More →
Breaking News

Why Living Near London’s Top Schools Costs a Fortune

Homes near London’s top private schools command premiums of up to 77%   The latest research from London lettings and estate agent, Benham and Reeves, has revealed that homes located close to some of the capital’s highest-ranking private schools command substantial premiums, with property values sitting as much as 77% above the wider local authority average.…
Read More →