OnTheMarket is back on TV screens and the airwaves in September

September 2, 2019
On The Market

The OnTheMarket TV advert will be back on screens from Monday 2 September with a refreshed version, giving more on-screen stand-out to the portal’s “New & exclusive” proposition.

 

This campaign will reach 29.5 million adults across the UK who will have the opportunity to see it an average of 4.1 times.

 

The 30 second and 10 second adverts will run nationally with high-rating programmes on ITV, Channel 4 and a wide selection of hard-working digital channels, including many on Sky. It will also run on the catch-up services of the ITV Hub, All4 and Sky, as well as appearing on the Videology and Finecast networks.

 

On ITV, OnTheMarket has secured spots within the brand new TV drama series ‘Sanditon’, the gripping thriller ‘Deep Water’, and also the new drama ‘A Confession’ starring Martin Freeman. The commercial will also run within ‘Grand Designs’ on Channel 4.

 

From mid-September OnTheMarket is back on the radio with a national campaign. This burst will deliver almost 500 spots reaching over 25 million adults who will have the opportunity to hear it an average of 3.7 times.

 

The portal will be accessing the biggest commercial radio stations across the UK with presence in Heart FM, LBC, Virgin, talkSPORT, Radio X, Kiss FM, and Absolute Radio, as well as many local regional stations. This includes, among others, Metro Radio and Viking Radio in the North of England, and Clyde 1 and Tay FM in Scotland.

 

This breadth of stations means OnTheMarket will be blanketing the commercial radio landscape. This will be amplified through the traffic and travel updates that are broadcast over 200 commercial radio stations.

 

Helen Whiteley, Commercial Director at OnTheMarket, said: “Our marketing mix is working and it is generating value for our estate and letting agent shareholders and customers. This latest multi-channel activity is designed to build further the levels of awareness of our brand and of our ‘New & exclusive’ proposition among serious property-seekers who are looking for a new home.”

 

OnTheMarket will continue its heavy-weight investment in its highly efficient Paid Search (PPC) campaign on Google and Bing, as well as cost per click and cost per lead deals across selected property aggregator sites.

 

An OnTheMarket app download campaign on Facebook is starting next week.

 

Across London, 6 sheet outdoor posters are currently running on roadsides, once more promoting OnTheMarket’s “New & exclusive” proposition.

Vikki Bennett

You May Also Enjoy

Estate Agent Talk

Fast track to London: The Essex villages offering country living and commuter convenience

For London buyers looking to exchange city life for more space, greenery and a stronger sense of community, Essex offers an appealing combination of countryside living and convenient connections into the capital. The rise of hybrid working has changed what buyers expect from a commuter location, and rather than simply searching for the shortest possible…
Read More →
Breaking News

‘Spider season’ hits UK bedrooms

‘Spider season’ hits UK bedrooms – expert shares FIVE expert tips on keeping eight-legged visitors at bay As autumn sets in, millions of UK households are bracing themselves for ‘spider season’, the surge of male spiders entering homes in September and October in search for a mate. One of the most common places that spiders…
Read More →
Estate Agent Talk

Good-view homes command 81% premium

The latest research from UK Property Development (UKPD) reveals that new-build homes that boast a good view command an average price premium of 81.4% compared to overall new-build prices, with the premium in London approaching 110%. UKPD has analysed the estimated average asking price of new-build homes in England marketed as offering a ‘good view’,…
Read More →
Christmas Decorations - Good or Bad for Selling
Breaking News

Want to Be in Your New Home by Christmas?

Moving house can be a complex and stressful process, with delays at various stages potentially putting completion dates at risk. Government data shows that the average home purchase takes around 120 days to complete, while around one in three property sales fall through, costing sellers an estimated £400 million each year. With Christmas now just…
Read More →
what is happening to house prices
Estate Agent Talk

Help Buyers to get Britain Building

Tim Foreman, Managing Director of Land and New Homes, LRG, comments: It is clear that Labour cannot meet its housing ambitions just through planning reform. It is imperative that Andy Burnham uses time at the upcoming Labour Party Conference to back a targeted successor to Help to Buy – one that restores demand without repeating…
Read More →
Letting Agent Talk

Landlords say managing rentals has become harder

Three-quarters of portfolio landlords say managing rentals has become harder   The latest research from residential property management specialist, Rushbrook, has found that almost three-quarters of portfolio landlords say managing their rental portfolio has become harder in recent years, with the changing legislative landscape now prompting many to reconsider whether they need professional help with…
Read More →