Some of the UK’s most well-known and largest independent estate and letting agents have asserted that OnTheMarket.com is making outstanding progress and is already delivering a strong return on their investment as it provides a growing number of quality leads.
Peter Symons, a Senior Partner at Stags Estate Agents, which has 20 offices across Cornwall, Devon, Somerset and Dorset, said he believed the portal provided his firm with good quality leads and was already providing 25% of its portal leads.
He said: “Considering that OnTheMarket.com is so young, we see its impact and performance as absolutely outstanding! It provides our 20 offices with very good quality leads and we believe it is therefore good value for money. I believe that OnTheMarket.com attracts a high proportion of its visits from strongly committed buyers rather than casual browsers.
“We never expected its lead generation to rival the industry leader in the short term but at this stage – after less than two years – the portal has certainly made its mark. It already provides us with 25% of our portal leads, which we believe shows highly impressive progress.”
Tim des Forges, a Sales Director at JLL in Knightsbridge, said: “In terms of the volume of quality leads, OnTheMarket performs better for us than Rightmove. After less than two years and up against two very well-known portals, we feel OnTheMarket is making very significant inroads.”
Simon Hill, Managing Director of Michael Graham, which has 14 offices across Bedfordshire, Buckinghamshire, Cambridgeshire, Hertfordshire, Leicestershire, Northamptonshire, Oxfordshire, Warwickshire and Central London, said OnTheMarket.com delivered value for money.
He said: “The enquiries we receive from OnTheMarket.com tend to be of a very high quality which is key if we are to deliver the best possible service to our vendor clients. It is because of these valuable enquiries – and the comparison with its competitors – that we believe the portal delivers good value for money to our 14 branches.
“The impact of removing our properties from Zoopla has been minimal because the leads we received were often from casual browsers who were not genuine buyers or tenants.”
As one of the leading property portals in the UK, OnTheMarket.com has made impressive progress since its launch less than two years ago with a record 10million visits during the month of September.
This month (Jan), the OnTheMarket.com TV advert will be on air again on over 40 different channels, including More4, E4, Sky 1, Sky Atlantic, Sky Sports and Sky News.
The portal will also continue its heavy-weight investment in paid search on Google.
Ian Springett, Chief Executive of OnTheMarket.com, said: “These statements of endorsement from large and well-known firms are testament to just how far OnTheMarket.com has come, and how it continues to progress and perform for its agents.
“As we approach the portal’s second birthday, we look forward to building on our successes and we remain as committed as ever to our long-term strategic objective of building the best portal for agents and consumers alike.”
Author: Estate Agent Networking UK
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