Optmyzr vs Adespresso – What’s The Best For Managing Real Estate Ad Campaigns
Online ad campaigns can bring you tons of new customers if done correctly, so you want to ensure you’re working with a system that will do the work for you. Adespresso and Optmyzr are both popular companies, and each one has its own great features. If you have thought about which one will work best for your needs, have a look at this list to see whether Optmyzr or Adespresso will work for your real estate ad campaigns.
What is an online ad campaign?
An online ad campaign uses your brand and your goal to create an online presence that draws people to your page. It is meant to bring in followers, likes, and shares which is basically free advertising that can help you out quite a bit. For real estate agents, bringing people to your page means more sales and a larger pool of potential buyers.
Online ad campaigns run in different ways, and they are very popular because it is easy to measure how successful (or unsuccessful) they are. Every link that is clicked gets tracked, so you are able to see which websites brought you new customers and which websites your customers ignored. The more data you have, the easier it can be to tailor your ads to your potential customers, so this is considered to be one of the best types of ad campaigns for real estate agents.
PPC is a term that refers to a pay-per-click style of advertising, and it requires you to pay a small fee every time the link to your webpage is used. Paying for every click sounds costly but paying $2 for a click and making a home sale from that ad can give you a pretty significant profit. This is one of the most common online ad campaigns you can use to bring in traffic to your website, and it’s what we will be using as our example.
Where should I put my ads?
If you search for a simple phrase like “homes for sale” on google, you will likely have a few links at the top of the page that direct you to local real estate agents. These Google Ads are very popular and bring in tons of clicks daily. Online real estate relies heavily on search terms matching potential homes, so it’s one of the best places you can go to advertise your company.
Social media has also become a popular place to get new customers, and many agents have started to capitali\e on the power of the “share” button. If you make a post about a gorgeous new listing, then your followers can share that post on their own page to their friends who could also potentially share it. If your post is worthy of sharing, then you could potentially have your listing seen by thousands of people within a few minutes!
Which company will work best for my real estate advertising ad campaign?
Optmyzr and Adespresso work well for online real estate campaigns, but they have their own features that make them unique. Using one or the other all depends on what you are looking for and what your potential budget for advertising will be.
At first glance, Adespresso seems much easier to use and understand, and its website is very user-friendly. They have different guides and tutorials that show you how you can make your own ads, and it shows you an example of what the ad will look like before you post it. The website does a fantastic job of explaining things clearly, and concisely and their pricing is much lower, so it’s ideal for those who work independently.
Optmyzr is tailored to those who want in-depth advertising that targets those who are likely to be potential customers instead of using a wide-sweeping net like Adespresso. They allow you to see all of the data that your ads are bringing in, and it shows it to you in a detailed format. This company is perfect for those in larger companies that prefer to use the ad campaign to gain more customers, along with those who are looking to get more information about potential new buyers.
What are the prices like?
Pricing for both companies varies, depending on what you need and how long you need it. Let’s have a look at the price breakdowns for both services so you can see which one will suit your budget the best.
Optymyzr has pricing systems that change depending on how long you choose to subscribe to them. An annual package will cost you $208 per month for the lowest option, but if you decide to do it monthly, this option costs $249. There are quite a few packages available for different price levels, but the most extensive package offered is $665 per month annually or $799 for the monthly option.
The largest package offered gives you access to all of their features, three 30-minute onboarding sessions, two personalized training videos every six months, and up to 50 accounts. They have several different package options, including a customizable package, so they are a great choice if you want to tailor your ads a bit more.
Adespresso also has tiered pricing, but theirs offer different features. Their lowest package (the Starter package) is just $49 per month (with a $1000 per month ad spend limit), and it gives you access to most of the features that the company provides.
If you want to invest a little more, you can go to the Plus package ($99 per month), which has everything from the Starter package plus unlimited ad spend and tons of extra features, or go even further with the Enterprise Package. This package has everything from the other two plans plus helpful advice from season experts that is tailored to your ad campaigns and goals.
Which one will work best for me?
Overall, both companies have many different features that could be beneficial depending on how you want to run your campaign. The cost difference is quite a bit, so I’d recommend Adespresso for those with smaller budgets that prefer a user-friendly format and Optmyzr for anyone who wants to tailor their ad experience.
Online advertising campaigns can bring you a pretty good profit, and it’s up to you to find the services that will give you the most help. You should do your research into both companies to see what they offer that can help your business. You may find that one has features that are better suited to your needs.
You May Also Enjoy
Real Estate Lawyers: Who They Are and What They Do?
Weekly News Roundup – 03/05/24
Rightmove’s weekly mortgage tracker – 02/05/24
Powering Up Your Brokerage: How Real Estate Apps are Transforming the Industry
Breaking Property News – 02/05/24