Persimmon Plc and OnTheMarket sign listing agreement

Persimmon Plc to list its properties at OnTheMarket as portal broadens its property advertiser base

OnTheMarket plc, the agent-backed company which operates the OnTheMarket.com property portal, announces today that it has signed a listing agreement with Persimmon Plc, one of the UK’s leading house builders.

Under the agreement, which covers listing and additional advertising products, Persimmon Plc will list all its residential developments at OnTheMarket from both its Persimmon and Charles Church consumer brands.

Persimmon Plc sold 16,449 new homes in 2018. The Company provides a wide variety of homes at a range of price points in over 350 locations across the UK, with a focus on first-time buyers and first-time movers.

Helen Whiteley, Commercial Director of OnTheMarket, said:

“In addition to growing our agent base, a key objective for OnTheMarket is broadening our property advertiser base, with new homes developers a priority focus.

“I am delighted that Persimmon Plc, one of the UK’s largest house builders, has decided to join us now, raising the number of listing developments on the portal to 733.

“Persimmon is a highly successful business with wide geographic reach. It builds a broad range of properties and is committed to supporting the sustainable growth in new home construction that the country needs.

“Following the agreement with Barratt Developments PLC which we announced in September, this latest agreement further broadens our advertiser base and increases our relevance to active buyers in the market, while addressing the opportunities in the new homes market.”

Mark Cook, Group Sales and Regional Managing Director of Persimmon, said:

“We are delighted to be joining OnTheMarket. We have watched the portal gain ground and gather momentum to become a major player in the portals market, with active backing from property professionals.

“We look forward to developing a mutually beneficial partnership with OnTheMarket to find new and motivated buyers from this additional marketing channel.”

Vikki Bennett

You May Also Enjoy

Estate Agent Talk

Closing the gap on client relationships and recommendations

New research from iamproperty has highlighted the growing disconnect between what buyers and sellers want from their agent and what they experience, which could be killing recommendations from happy clients. iamproperty’s quarterly consumer survey revealed that only a third of respondents (32%)¹ would recommend their agent following their experience. With many agents relying on recommendations…
Read More
Estate Agent Talk

Northern Ireland to expect over 25,000 new home movers

Belfast-based estate agency John Minnis has revealed that Northern Ireland is to welcome an estimated 25,000- 30,000 new arrivals from the UK and Europe over the next five years, as migration to the region reaches its highest levels in more than a decade. Recent figures show that 11,700 people relocated from other parts of the…
Read More
Breaking News

Red tape and rising costs stifling new-build availability across the capital

The latest analysis from London estate agent, Benham and Reeves, has revealed how protracted building timelines are preventing the capital’s housebuilders from delivering the level of new-build housing stock required to meet demand, with new homes currently accounting for just 7.5% of all properties listed for sale across London. Benham and Reeves analysed the latest…
Read More
Estate Agent Talk

UK’s new wave of ‘second cities’ offers strongest yield growth for property investors

The latest research from West One Loans has found that whilst investors may continue to favour the nation’s key cities such as London, Birmingham, and Manchester, a new wave of ‘second cities’ is delivering the strongest growth in rental yields. These emerging markets are offering investors the chance to achieve attractive returns, driven by rising…
Read More
Estate Agent Talk

Decline in change of use further constricting housing supply

Jonathan Samuels, CEO of Octane Capital, believes that a decline in conversion projects could ultimately prevent the Government from hitting its ambitious housing delivery targets, as the firm’s latest analysis has revealed that the number of homes created through change of use has fallen sharply in the last five years. Octane Capital analysed official Government…
Read More
Rightmove logo
Breaking News

Annual price fall driven by south, which could be harder hit by rumoured property taxes

The average price of property coming to the market for sale rises by 0.4% (+£1,517) this month to £370,257. However, average new seller asking prices are now 0.1% below this time last year following several months of muted price growth The dip in annual prices is driven by London and the south, as the south…
Read More