Prime London sellers exit the market
Prime London sellers exit the market, as high-end for sale stock falls in Q3
The latest look at prime London property supply from Jefferies London has shown that the volume of homes priced at £2m or more listed for sale across the capital fell by 4.3% during the third quarter of 2025, accounting for just 35% of total London for sale stock.
Jefferies London analysed current for sales listings across the London market, looking at what percentage are priced at £2m or more and which neighbourhoods currently boast the highest level of high-end housing stock available to buyers.
The research shows that, across London as a whole, the number of homes listed for sale at £2m or more has fallen by 4.3% between the second and third quarters of the year.
Notting Hill experienced the largest quarterly fall, down -15.4%, followed by Maida Vale (-10.7%), Holland Park (-10.4%), Knightsbridge (-9.4%), and St John’s Wood (-6.3%).
However, the analysis shows that there are several areas bucking the wider downward trend, with Mayfair recording a 17.8% increase in the number of £2m+ listings compared to Q2, while Regent’s Park saw an uplift of 8.6%. More moderate growth was also seen in Pimlico (4.0%) and Fitzrovia (0.9%).
Overall, £2m+ listings account for 35% of all Prime London stock in the current market, although prime London’s most prestigious postcodes remain dominated by high-end housing stock.
Mayfair leads the market, with 78% of all homes currently listed carrying an asking price north of £2m.
Knightsbridge follows at 63%, with Belgravia at 57%. Kensington (39%), Chelsea (40%), Marylebone (38%) and Fitzrovia (38%) also rank among the areas where a significant share of the market sits within the £2m+ threshold.
Damien, Founder of Jefferies London, commented:
“The quarterly decline in prime London listings reflects a combination of factors.
On the one hand, the prime market has been slightly more active in recent months and this has absorbed a portion of available stock.
On the other hand, many sellers remain hesitant to enter the fray, unconvinced that they will achieve the price they require whilst the market remains more subdued.
This caution on the side of sellers continues to shape the market and we expect this trend to persist, at least until the dust has settled on the Autumn Budget and we know where we stand moving forward for the foreseeable future.”
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