“Property Portals” what’s new for 2015.

December 20, 2014

When we speak about Property Portals who do we automatically think about?…Rightmove..Zoopla…Primelocation..and probably in that order, most agents would agree that the top spot is a straight contest between Rightmove and Zoopla.

Different agents have their different reasons for choosing the portal most suitable to their marketing strategy and the region they cover, agents do feel more and more that they are at the mercy of a duopoly when choosing a property portal to advertise their properties.
Well, agents will have another choice as from January 2015, Agents Mutual will be launching their new service OnTheMarket.com, it will be the most serious challenger to the likes of Rightmove, Zoopla and others in recent years.

More and more estate and lettings agents all over the UK are deciding to move the advertising of their properties away from one or other of the current portal leaders and to display them all at OnTheMarket.com.
As the portal wars hot up Rightmove have come out and offered the technical specifications for its Real-time Data Feed (RTDF) free of charge to rival portals. It means the Rightmove version which allows a property to be launched within minutes could be accepted as the industry standard. This move by Rightmove appears perfectly timed, Rightmove is currently the only property portal that offers sales and lettings agents RTDF.

As each day passes we are getting closer and closer to the Launch of OnTheMarket.com and it will be very interesting over the coming months to see how it all plays out, who will be the winners and losers in this war? As long as the agents and their clients benefit by way of a more effecient service at reduced cost everyone should be happy, I do not expect in anyway that the top three property portals will give in that easy, watch for big changes in 2015.

Allen Walkey

Highly experienced businessman with a successful career in property sales and investment both in the UK and abroad. Now a freelance writer and blogger for the property and Investment Industry, keeping readers up-to-date with changes and events in a rapidly changing world.

You May Also Enjoy

Breaking News

Freehold and Leasehold Reform Act-lessees can control their own destiny

Matthew Pennycock, Minister of State for Housing and Planning, has made a Parliamentary Statement regarding the future progress of the Freehold and Leasehold Reform Act 2024. The Government have formally recognised the “significant complexity of the task” and that the legislation was rushed in at the end of the last parliament and as a result…
Read More →
Rightmove logo
Breaking News

Rightmove’s weekly mortgage tracker 22/11/24

The current average asking price of a typical first-time buyer property is £225,340. For someone taking out an average five-year fixed, 85% LTV mortgage, the average monthly mortgage repayment on this type of home is now £1,104 per month if repaying over 25 years, compared with £1,138 per month a year ago (when the average first-time buyer property asking price was…
Read More →
Estate Agent Talk

The Architecture Of Attention Behind Social Media Addiction

In the digital age, social media platforms have revolutionized how we connect, share, and consume information. Behind their sleek interfaces lies a sophisticated architecture of persuasive technology.  These platforms employ intricate design patterns and technical elements to capture and hold user attention. From subtle visual cues to complex algorithmic systems, every feature serves a calculated…
Read More →
Breaking News

2025 Predictions for the Private Rental Sector

Allison Thompson, National Lettings Managing Director, Leaders Romans Group (LRG) “As we approach 2025, the lettings industry is entering a phase marked by stabilisation and opportunity. Rental inflation has slowed to an average of 3-4% for new lets, reflecting the effects of affordability constraints; renters’ budgets are beginning to limit how much rents can rise.…
Read More →
Breaking News

Response to Matthew Pennycook’s Statement on Leasehold Reform

Yesterday, Secretary of State Matthew Pennycook made a Ministerial Statement on the future of leasehold reform. Responding, Mark Chick, director of ALEP and a Partner at Bishop & Sewell LLP said: ALEP welcomes the ministerial statement which puts in place a timeframe and some objectives for the implementation of the Leasehold & Freehold Reform Act.…
Read More →
Estate Agent Talk

Essential Garage Storage Solutions for Small Spaces

Maximize your garage space with practical storage ideas that keep your items organized and accessible. If you’re dealing with a smaller garage, smart solutions can make a big difference in keeping your space neat and usable. 1.  Wall-Mounted Storage Wall-mounted storage is an excellent way to save space and keep your garage organized, especially in…
Read More →