“Property Portals” what’s new for 2015.

When we speak about Property Portals who do we automatically think about?…Rightmove..Zoopla…Primelocation..and probably in that order, most agents would agree that the top spot is a straight contest between Rightmove and Zoopla.

Different agents have their different reasons for choosing the portal most suitable to their marketing strategy and the region they cover, agents do feel more and more that they are at the mercy of a duopoly when choosing a property portal to advertise their properties.
Well, agents will have another choice as from January 2015, Agents Mutual will be launching their new service OnTheMarket.com, it will be the most serious challenger to the likes of Rightmove, Zoopla and others in recent years.

More and more estate and lettings agents all over the UK are deciding to move the advertising of their properties away from one or other of the current portal leaders and to display them all at OnTheMarket.com.
As the portal wars hot up Rightmove have come out and offered the technical specifications for its Real-time Data Feed (RTDF) free of charge to rival portals. It means the Rightmove version which allows a property to be launched within minutes could be accepted as the industry standard. This move by Rightmove appears perfectly timed, Rightmove is currently the only property portal that offers sales and lettings agents RTDF.

As each day passes we are getting closer and closer to the Launch of OnTheMarket.com and it will be very interesting over the coming months to see how it all plays out, who will be the winners and losers in this war? As long as the agents and their clients benefit by way of a more effecient service at reduced cost everyone should be happy, I do not expect in anyway that the top three property portals will give in that easy, watch for big changes in 2015.

Allen Walkey

Highly experienced businessman with a successful career in property sales and investment both in the UK and abroad. Now a freelance writer and blogger for the property and Investment Industry, keeping readers up-to-date with changes and events in a rapidly changing world.

You May Also Enjoy

Estate Agents should not all look the same
Estate Agent Talk

How to Become an Estate Agent with No Experience

Breaking into the property industry can seem intimidating – especially if you’ve never worked in it before. But the good news? You don’t need years of experience or fancy qualifications to start a career as an estate agent in the UK. In fact, many successful estate agents started with no background in property at all.…
Read More
buying at auction uk
Estate Agent Talk

9 Advantages of Selling Your House by Auction

Selling your house by auction might seem like a daunting prospect, but it comes with numerous advantages that can make it a highly attractive option. While the traditional method of selling through an estate agent has its place, auctions are increasingly becoming a popular choice for homeowners looking for a swift and reliable sale. Here…
Read More
Breaking News

Majority of Tenants Unsure How Changes Will Affect Them, Says LRG

With major changes to the private rental sector on the horizon, 62% of tenants say they don’t know whether the government’s Renters’ Rights Bill will address their concerns – highlighting a growing need for clearer communication around what the reforms will mean in practice. LRG’s latest Lettings Report shows that while landlords are widely aware…
Read More
Home and Living

Perfume Storage Tips: How to Keep Your Fragrances Fresh

Perfumes are sensitive compositions that can be significantly affected by how they are stored. Proper storage ensures that your favorite fragrances stay fresh and maintain their intended scent profile. In this article, we’ll explore practical, fun, and effective tips to help you preserve your perfumes in perfect condition. Understanding the Sensitivity of Perfumes Perfumes are…
Read More
Breaking News

Renters’ Rights Bill Delay Causing Uncertainty for Tenants and Landlords

Ministers need to tell landlords and tenants when measures in the Renters’ Rights Bill will take effect the National Residential Landlords Association (NRLA) is today warning. The Government pledged last year to abolish Section 21 ‘no explanation’ repossessions and to make other changes to the rental market this summer. With the Bill not scheduled to…
Read More
Breaking News

Breaking Property News 02/04/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   Made Snappy 360 appoints new CEO and Sales Director to accelerate growth in the property technology space Made Snappy 360, the fast-growing proptech company known for its virtual tours and floor plan technology, has appointed industry veteran Mark Beresford-Ward as its new Chief Executive…
Read More