Property videos – do they work?

February 26, 2016

Property Videos and videos in general have high conversion rates and other awesome benefits – 

Video can simplify things, if you need to write a lot of content describing a rooms features and keeping the reader interested can be difficult, however in a video the viewer can see it all in a few minutes and get much more of a feel of the property than text would portray.  

Viewers are 64-85% more likely to buy after watching a product video and considering video appears in 70% of the top 100 search results listing this seems a good reason to consider using video in some form for your company or property marketing strategy. 

Over 6 billion hours of  video are watched each month on YouTube – 50% more than last year!

Having a video on your website has major benefits, increasing the viewers time spent on your site will tell google that the content on your website is of good value, association between your website and your YouTube account. Sharing links over social media and email again will assist with your websites organic listing. 

Optimization of the video on google can be done in an instant, videos we have produced are listed high on page 2 and listed above the major portal agents sites, videos which are optimized on google are listed on both mobile devices and desk top pc’s, and are listed within minutes of being uploaded!

This medium is an awesome tool to get further Brand awareness and gain exposure of your properties or developments.


 

Alex Evans

You May Also Enjoy

Breaking News

Almost one in five first-time buyers seeking max 60% LTV mortgages

Almost one in three (31%) first-time buyers are opting for 90% LTV mortgages, and a further 10% are looking at 95% LTV options. This hints at many first-time buyers relying on 5-10% deposits. This translates to £13,650 to £27,300 at the average UK house price of £272,995 [source]. Almost one in five (17%) first-time buyers…
Read More →
Breaking News

Property values bounce back in October

The latest Halifax Property Index shows that: – House prices rose by +0.6% in October vs a fall of -0.3% in September Fourth time in last five months that the average price has increased Average property price now £299,862, edging up to a new record high Annual rate of growth rises to +1.9% (up from…
Read More →
Breaking News

UK house prices rise at fastest pace since January

House prices rose by +0.6% in October vs a fall of -0.3% in September Fourth time in last five months that the average price has increased Average property price now £299,862, edging up to a new record high Annual rate of growth rises to +1.9% (up from +1.3% in September) Mortgage approvals reach highest level…
Read More →
Rightmove logo
Breaking News

Rightmove accelerates AI product delivery to surface more potential sellers and buyers for agents

The UK’s largest property platform Rightmove is today announcing a series of AI developments for consumers and partners, to help agents reach more potential sellers, buyers and renters. There are currently 27 AI initiatives in development, as Rightmove makes AI technology central to its platform to benefit partners and home-movers. Four new developments – two…
Read More →
Estate Agent Talk

How to Pick the Best Option for your Business’ Broadband

Having a dependable broadband connection is crucial for any business. Whether you run a small office or a larger company, a slow or unstable connection can disrupt work, affect communication, and reduce productivity. Picking the right broadband package does not have to be complicated, but it does require careful thought about your business’s specific needs…
Read More →
bank of england interest rate
Breaking News

Bank of England Hold’s Interest Rates at 4%

With the Bank of England holding Interest Rates at 4%, here are some thoughts from the Industry. Matt Smith, Rightmove’s mortgages expert: “Ahead of one of the most widely anticipated and discussed Autumn Budgets of recent times, it was unlikely the Bank would go for another interest rate cut so close to the announcement and…
Read More →