Reap the rewards of a re-brand

Making the decision to re-brand your business may be a tough one. Re-branding is often a daunting journey to embark on, however the process is a rewarding one that can produce significant benefits.

No business can afford to rest on its laurels. You may be keeping up with market and economic changes but is your brand?

Re-branding is an opportunity to breathe new life into your business but only if it’s done with a focus on strategy, a clear process, with professional creative vision and importantly for the right reasons.

A brand is not just a logo and a re-brand is about a whole lot more than just making your business look great – it’s about making your bottom line look great as well.

Before beginning, it’s important to assess the value of a re-brand. Look at factors such as differentiation, market share, brand awareness, bearing, associations, emotional connectivity and consumer profile to name a few. If you can improve your relationships with your customers and target audience in any or most of these key factors, it’s worth seriously considering a re-brand.

Competitive Advantage

As the public face of your business, a successful re-brand can help you reflect current market dynamics and gain competitive advantage, boost financial performance and position yourselves as industry leaders. Through revisiting your brand messaging you can increase market share and counteract any loss in consumer confidence and decreased profitability.

Protecting Longevity

A re-brand can act as a public declaration of a company’s evolution. As any small business flourishes, a re-brand could echo the larger, more established and experienced company it has become. Businesses who fail to develop their brands risk being left behind by their competitors.

Fuel Growth

A well-executed re-brand can improve your impact in a crowded market especially if you operate in a market with complex portfolios and fragmented audiences. As your company grows and develops, customers drawn to fresh and relevant will be encouraged to discover what’s new.

Whatever your reason for re-branding, your company’s brand must remain coherent with the latest and best your business has to offer. Be that reflecting product or service advancements or the progressing nature of your business as a whole, the re-branding process is vital in communicating to your customers.

 

You May Also Enjoy

Breaking News

Breaking Property News – 23/07/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   Referral system earns agents up to five figures in additional revenue With an extensive Membership of independent estate agents throughout the UK, The Guild of Property Professionals is one of the UK’s largest property networks. Leveraging this extensive reach and influence, Guild Members are…
Read More
Love or Hate Rightmove
Breaking News

Rightmove: Rents hit new record, as average property receives 17 enquiries

Average advertised rents outside of London rise to a new quarterly record of £1,314 per calendar month (pcm), now 7% higher than last year (£1,231 pcm) London rents have also risen to a new record of £2,661, now 4% higher than last year (£2,567 pcm), with rent growth steadily slowing since the peak of 16%…
Read More
Breaking News

Breaking Property News – 22/07/24

Daily bite-sized proptech and property news in partnership with Proptech-X.   PriceHubble’s desktop valuation solution passes external audit for compliance on  EBA loan guidelines Press Release July 2024 — PriceHubble, Europe’s leader in property data solutions for finance and real estate, is pleased to announce that its desktop valuation solution has successfully passed an external audit…
Read More
Quick ways to add value to your property
Estate Agent Talk

5 Key Provisions of the Real Property Tax Act You Should Know

FIRPTA is an acronym for Foreign Investment in Real Property Tax Act. It’s a United States’ federal tax law that imposes taxation on the proceeds realized from the disposition of real estate assets held by foreign persons. FIRPTA was enacted in 1980 and is part of the Omnibus Reconciliation Act of 1980. The act mandates…
Read More
Breaking News

Foxtons Lettings Market Index – June 2024

Activity across London begins to pick-up in the summer market • Applicant demand rises by 15% month-on-month as the peak lettings season begins • Budgets continued to rise, reaching an average of £547 (per month), the highest in recent years and 2% higher year on year • Average rental prices remain stable on a month-on-month…
Read More
Estate Agent Talk

Beresfords presents expert insight on the post-election property market under Labour’s commitment to ‘Get Britain Building Again’

With the Labour Government winning the UK election, Property Group, Beresfords, believe that the landscape of the UK property market is set to remain robust and move forward positively into the second half of the year, as the party supports a ‘One Nation’ housing policy. As an award-winning Estate Agency buying and selling more property…
Read More