Social Media Best Practices For Estate Agents
The Importance of Social Media
Finding ways to help your estate agency stand out in a competitive market takes work. But one valuable tool you have at your disposal is social media.
The power of utilising social media to market your estate agency should never be underestimated. The UK is home to over 57 million active social media users. This equates to 84.3% of the UK population. So, if your business is not yet using social media, you can be sure that your target audience, and your competition, probably are.
Knowing where to start and how to get the best results from social media for estate agents can be challenging. In this blog, we will guide you through the best practices for social media marketing for estate agents so your business can establish a presence on social media.
The Benefits of Social Media
While you may know that getting to grips with social media management for estate agents is essential, you may be wondering what direct benefits this will bring.
Here are just some of the benefits that can be gained by successfully establishing a social media presence:
● Social media brings your brand to life for your audience. Creating estate agent content for social media enables you to use your brand’s tone of voice in your posts. This helps to humanise your brand and makes it more relatable for your audience.
● Using social media effectively showcases your agency and helps to differentiate it from competing estate agents in your area.
● Social media helps to build brand awareness by bringing your business to a much wider audience.
● Posting all your latest property listings on social media will help to generate new leads and drive interest in the properties you currently have on your books.
● Posting on social media engages your target audience and builds their connection with your brand. Using social media is a valuable long-term strategy, as the more your audience engages with your brand, the more likely they will display brand loyalty.
Timesaving With Automation
The many benefits of utilising social media at your estate agency are clear. But, at this point, you may wonder how you will find time to create content and regularly post on your social media channels. The answer to this issue lies in automation.
Automation in social media marketing for estate agents enables you to enjoy the benefits of active social media channels while still having the time to focus on what you do best.
Automation delivers three main benefits:
1. Saves you time
2. Boosts your productivity levels
3. Increases efficiency
Post your properties on social media in half the time
Posting your properties to social media can be time-consuming; the Push Property social media automation tool cuts that time in half, enabling you to focus on the other important parts of your job. This automation tool is one of the most efficient ways in creating a consistent talking point that engages with your audience, ensuring customers get to see prospective properties as they become available.
We pull property data from your estate agency software and turn it into beautiful social media posts, published whenever you choose.
● Automated, manual and scheduled posts to Twitter, Instagram, Facebook, and LinkedIn.
● Wide choice of design templates.
● Automatically pulls in property data from all major property management platforms including Vebra Alto, Jupix, Expert Agent and more.
The Push Property automation tool takes care of all the hard work while you benefit from your properties being seen by your audience. Save time, save money, and increase your social following.
Engaging With Your Audience
One of the biggest benefits of using social media for your business is the opportunity to engage with your audience. Social media facilitates direct audience engagement in a way that was not even imaginable in the past.
Posting details of new and recently sold properties on your social media channels is an excellent way to drive engagement for two main reasons:
1. Your followers will interact with posts featuring properties by liking the post and tagging a partner or friend. This is good news for your organic reach; the more interaction and engagement your posts get, the more people will see them.
2. Posting new and recently sold properties on social media also drives engagement by prompting your followers to post comments and questions about the property for you to answer. This drives further interest in the property and directly generates leads.
Social Media Done Well
Taking inspiration from estate agents that have perfected social media marketing is an excellent way to see the potential of social media platforms some of the best examples of estate agents using social media to full effect.
Waterfords Estate Agents
With 3.3k followers on Instagram, this agency has created a well-planned account with a “theme”: 3 posts with the middle post having a blue background. It is striking and creates a clear distinction between each post.
They have a mixture of property showcasing, team celebrations, and other notable achievements like charity awareness and fundraising. Their account has quality photos along with some video walkthroughs. While images are nice to look at, video content is becoming increasingly popular and is reported to make up more than 82% of consumer traffic. A valuable aspect of social media to tap into.
Waterfords also has succinct captions that often come with a personal touch, property highlight, or selling tip such as “these small touches can give the very best first impression to buyers”.
DM & Co Homes
This estate agent has a following of 4.5k on Facebook and they provide video sneak peeks to their audience which is both engaging and creates excitement about new properties. They also set themselves apart by providing market updates for their local area, offering full transparency and a talking point for their customers.
DM & Co Homes provide a clear CTA in both their video and photo posts, “investment opportunity” and “interested? Find out more”; carefully tailored to the audience they are trying to reach depending on the subject matter of the post. They also provide property walkthrough videos which ensure the content stays fresh, different, and not just static photos. Again, another agency harnessing the power of video content.
Nock Deighton
This is an agency with a following of 5.7k followers and for good reason. Their Facebook account has a mixture of posts that include property, notable achievements, and other newsworthy topics. They also have an exclusive mailing list which allows subscribers to gain exclusive access to newly available properties before they go live online.
Along with quality photos and images, Nock Deighton includes small noteworthy points about properties in the captions. This draws the audience in and sparks the imagination, depending on what a customer might be looking for: “converted from an ancient watermill”, “bus collection for local schools this is an ideal choice for families”, “the village has a thriving local pub”, “enjoys spectacular views across the countryside”. As you can see, social media marketing for estate agents offers limitless potential for your agency. It is one of the most powerful tools to grow your customer base and build brand awareness. The good news is that building a social media presence and maximising its potential does not need to be time-consuming. Utilising automation and working with an agency that provides specialist social media management for estate agents will ensure social media provides measurable value.
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