Social Media Management Tools for Estate Agents.

Social Media we are all knowledgeable on nowadays, even if it is merely how to share a photo of that night out on to Facebook, we are all savvy on the subject because it is fast becoming the only way some people communicate these days. Using social media to build brand awareness is also a very common topic and especially within estate agency, more and more are not only using it, but they are using the likes of Facebook and Twitter very well.

One thing is actively doing your agency’s social media, but what about managing it? Did you know that you do not have to be there all the time in order to share updates or you do not event have to sign in and out of varied accounts to send out the same message?

There are many names out there for managing your estate agency social media that includes paid for solution, free solutions and even those who white label themselves on other people’s software… So which are the best Social Media Management Softwares for Estate Agents:

  • Hootsuite: This is really you ultimate software if you are using the basics of social media, ie you manage a few social media accounts for your agency – This is a very easy to use ‘dashboard’ style of management software. It is the leading social media management software so you know that it will always be up to date and working correctly. You can share your updates on Facebook pages, Twitter, Google+ and LinkedIn easily along with scheduling updates in advance.
  • Sendible: An advanced social media management software that claims it can manage, measure and monitor your social media accounts thus delivering you a comprehensive understanding of how your efforts are being received across your individual accounts. Ideal for those who want a little bit more than just a management software to schedule posts.
  • SproutSocial: (currently we use this company for all the accounts we manage) A more professional way to manage your social media allowing for posting across varied social media accounts and also schedule. Allows further basic features such as cleaning up your account of non-followers or silent accounts as well as helping you to find new followers based on location or keywords. A paid for service with varied packages to suit your requirements.
  • Retortal: A neat white label social media management software that many other digital marketing agencies use to offer out to their own clients – Retortal offer white label social media management software. Ideal to use if you have a friendly relationship with the company using this kind of white label solution. Offers both free and paid for solutions.
  • Buffer: With already 2 million users, they must obviously be providing some good social media management solutions. You can use via desktop or on the go via Andriod or IOS and their solution allows you do to pretty much as all the others do along with reports showcasing your progress and ability to edit photos for usage on Instagram / Pinterest etc.
  • Socialoomph: Simple to understand and use and gets good review for ease of usage no matter what your social media level. Offers a free to use service and a paid for that allows you to access many other features to include sending DM’s to new followers and filtering profiles to avoid spam accounts.

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Breaking News

Bonfire Night could cause £1,500 in property damages

New research from Adiuvo, the UK’s leading provider of 24/7 property management support, warns that Bonfire Night could cost renters an average of £1,475 in property damage if proper care is not taken, but that with a few simple safety checks in place, the much-loved evening of celebration and community can go off without a…
Read More
Estate Agent Talk

Buying a Home? What you need to know about asbestos

Asbestos is a well-known issue in UK housing – but while it’s rightly treated with caution, it doesn’t need to cause alarm. With the right advice and professional guidance, it’s a manageable problem that shouldn’t stand in the way of purchasing a dream home. Used widely in construction until 1999, asbestos is often found in…
Read More
Breaking News

Hodge Bank introduces 80% LTV on Interest Only Mortgages, helping borrowers maximise their affordability

Specialist lender Hodge has today announced it will accept 80% Loan to Value (LTV) on Interest Only Mortgages to help borrowers expand their affordability. The criteria enhancement is the latest in a raft of changes introduced by the lender in a bid to make its underwriting as flexible as possible. This change applies to Hodge’s…
Read More
Breaking News

The end of the ‘Forever Home’? 63 per cent of young homeowners prioritise flexibility and renovation potential over permanence

63 per cent of younger homeowners (18-34 year olds) find the ‘forever home’ concept less important than older generations Nearly half (45 per cent) of the same group of homeowners expect to move home within the next five years, embracing a flexible ‘Right Now Home’ model 23 per cent of 18-34 year olds view their…
Read More
Breaking News

Ignoring these simple winter property maintenance tasks could cost you big time

The latest research from nationwide cash buying company and quick sale specialists, Springbok Properties, has revealed that failing to complete some of the most common winter home maintenance tasks could cost homeowners thousands of pounds, as ignored issues turn into major repair jobs over the colder months. Springbok Properties analysed a series of essential winter…
Read More
how to present your property for sale
Breaking News

Half of first-time buyers delaying until after the Budget

The latest research from eXp UK has revealed that almost half of first-time buyers (47%) have paused their homebuying plans until after the Autumn Budget, as uncertainty around potential tax and housing policy changes continues to weigh on buyer confidence. However, it’s not short-term tax tweaks they’re waiting for. The survey of aspiring homeowners, commissioned…
Read More