Staying Competitive in a Saturated Market

The last few years have been great for real estate agencies, but increased profit acts as a double-edged sword. With more to gain, the market is growing increasingly saturated with new agencies, making the prospect of staying competitive an increasingly difficult task.

While there are many ways to stay ahead, our goals are to ensure maximum viability without having to compromise by reducing prices. Fortunately, there are ways that estate agencies can keep competing without having to put themselves in harm’s way.

Improving Your Online Presence

In the age of the internet, having a high level of online visibility is a must. This means going above and beyond mere listings websites, and maintaining an active site or set of pages that keep users updated. As a starting point, this should include a website that is updated constantly, quickly, and accurately. To go a step beyond, websites should also strive to include modifications for their site to include holidays or changing seasons. You’ve probably noticed Google Doodles as a fantastic example of this, where a little work goes a long way.

The other side of this coin is found in social media accessibility. As demonstrated by Rightmove, Zoopla, and Boomin, social media pages can act as a popular point of access for potential customers, and for good reason.

According to 2022 stats, there are currently more than 4.5 billion active social media users, with Facebook alone boasting nearly 3 billion. Adopting the big social media pages and keeping them updated can be just as important as with your website, forming two parts of a whole.

Offering Freebies and Support

While giving out free property and 24/7 support probably isn’t viable, there are smaller efforts you can make within your industry’s purview to keep customers engaged. The best path here comes from understanding both the message you want to send and working within your bounds.

For an illustration of bonuses, consider how online slot sites like Casino Lab and LeoVegas operate. Having run a cost/benefit analysis on their services, these websites offer free spins and deposit matches to maximise their user appeal. These bonuses tie into their hundreds of games and help spread word of mouth. Though not directly applicable to real estate, this same idea of free giveaways will still be widely appreciated. This could start as simple as pens and clothing, free consultations and competitions, and more.

In terms of support, a suggestion we commonly see undervalued is the implementation of guiding online support systems. Knowledge-based systems like Wix Answers and Notion that guide users to their own solutions are popular picks here. Aside from being helpful, these can also free up time for staff, so ongoing costs can be minimised.

Focussing on an Interpersonal Approach

The most important part of any business is the customers, and while it can be efficient to quickly move from one to the next, taking the time to build a relationship is going to be a better approach in the long term. Again, many different avenues can be taken here depending on your strengths, but they generally revolve around treating customers as people first, and wallets second.

This can mean customising the way you manage a customer depending on their needs. Some might be clueless about basic aspects, where you should share your knowledge without rushing them along. Other basic signs of respect like sticking to appointments and always being on time will also help show them your genuine concern for their best outcomes.

Each of these approaches can take some time to learn and implement, but each is also likely to have significant payouts in the long term. Even one sale made through these improvements will be enough to justify costs, and over time, even the most complicated processes will become simple second nature. For new agencies or those just starting, taking your business a step further can give you the edge you need.

EAN Breaking News

Breaking News from the team at Estate Agent Networking. Have a new story to share with us? Then please get in contact today! When and where we can we will refer to third party websites with a 'live link back' where news was released first.

You May Also Enjoy

Breaking News

FMB Supports Construction Leadership Council’s Health and Wellbeing Strategy

The Construction Leadership Council (CLC) Health, Safety and Wellbeing Strategy is a welcome and much needed new initiative to help drive industry change, says the Federation of Master Builders (FMB). The FMB’s CEO Brian Berry has joined more than 140 industry leaders at the Construction Leadership Council’s launch of its comprehensive Health, Safety and Wellbeing…
Read More
Clacton on Sea cash injection
Breaking News

20% Property Premium to Live Beside Britain’s Best Beaches

The latest research from eXp UK has found that homebuyers hoping to live by one of Britain’s best beaches can expect to pay almost 20% more on average compared to the wider local market, amounting to a seaside property premium of over £46,000. The research* by eXp UK analysed property prices in postcode districts surrounding…
Read More
Breaking News

Houseboats hand London homebuyers 57% saving

Houseboats hand London homebuyers 57% saving versus bricks and mortar The latest research from Benham and Reeves has found that London homebuyers could save as much as 57% on their property purchase by choosing a houseboat over a traditional bricks and mortar home, with the average cost of a houseboat across the capital coming in…
Read More
Breaking News

Silverstone fails to take pole when it comes to race track property premiums

The latest research from Yopa has found that while Silverstone may be the spiritual home of British motorsport and host of this weekend’s Formula 1 Grand Prix, it is far from the most prestigious racing venue when it comes to local property prices. In fact, homes near other race circuits across Britain command far higher…
Read More
Breaking News

Section 8 Reforms: What Landlords Need to Know About Longer Notice Periods and Stricter Rules

By Allison Thompson, National Lettings Managing Director, LRG As the Renters’ Rights Bill continues its progress through the House of Lords, landlords should be preparing for a much tighter framework around possession. One of the most significant changes proposed is the reform of Section 8, the legal route for regaining possession where a specific reason…
Read More
New Build for Merseyside
Breaking News

British new-build demand sees quarterly decline

The latest new-build market insight from Property Inspect has revealed that buyer demand for new-build homes remained largely static between the first and second quarter of this year, although buyer appetites for new homes remained robust in a number of major cities. The New-Build Demand Index (Q2 2025) from Property Inspect provides a view of…
Read More