Strategic restructuring for Auction House in the North West

November 1, 2016

Leading property auctioneer Auction House is restructuring its operation in the North West of England, as a strategic response to the surge in residential and commercial activity across the region.

The group has created two tailored auction businesses in the area: Auction House Manchester operated by multi award winning estate agents Ryder & Dutton at the Etihad Stadium, and a newly-formed Auction House North West in association with regional estate agents Farrell Heyworth, one of the largest independent estate agencies in the North West of England, which brings together their auction activities previously run as Auction House Lancashire, Liverpool and Manchester West, with a new central saleroom at Bolton FC’s Macron Stadium.

Auction House Founding Director Roger Lake said: “Manchester and the North West are the nucleus and the engine room of the new ‘Northern Powerhouse’. Growth and regeneration are being pursued in parallel and the whole area has heightened activity. This changing picture and the many opportunities it offers have prompted a restructure within Auction House Group aimed at supporting the expanding need for an auctions service that is focused, diverse and better able to deliver for sellers and buyers in the region.”

The restructuring is being further enhanced by the launch of Auction House North West Commercial – a partnership between one of the area’s leading commercial agents, Roger Hannah & Co and the newly formed Auction House North West.

Commenting on the move, Roger Lake explained: “Despite the North West having the most active commercial auctions market outside London, the area has historically been underserviced. But with the involvement of Roger Hannah & Co, we can now provide a multi-disciplined, RICS supported alternative, which brings together all of our lots – residential, commercial, investments and land – into a combined catalogue. This is a huge opportunity for the Auction House Commercial brand, which we aim to grow significantly into the future.

“All in all, this restructuring adds up to an unbeatable proposition for the area: specialist local knowledge and expertise, the marketing muscle of a national brand, and a total of 14 auctions a year – seven from Manchester’s impressive Etihad Stadium, and a further seven from Bolton’s Macron Stadium, a location which is easily accessible from all over the region.

“Auction House is already the UK’s largest residential property auctioneer and second-largest commercial property auctioneer based on lots sold. I’m fully convinced that our plans for energetic promotion across the North West will result in entries escalating rapidly.”

Breaking News from: Property Publicity – Eric Dixon eric@propertypublicity.co.uk

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Home and Living

High Quality Modular Homes for the UK

Are you looking for added accommodation space in your garden / on your land? Modular Living Homes by tutumHOUSE offer a new way to live – minimalist in form, rich in experience. “There are approximately 9.6 million homes in the UK with a garden shed, and around 52% of the population owns one.” asgardsss There…
Read More →
Estate Agent Talk

The most stressful places to move to in the UK

With more people in the UK moving homes during summer than any other season and the average cost of moving in the UK rising to over £14,000, picking the right place to move to has become more crucial than ever. Luckily, new research from Pay Less for Storage reveals the UK cities that make life easiest…
Read More →
Estate Agent Talk

Time-Traveling Estate Agent Sequel Climbs Amazon Charts

A UK Estate Agent Currently Bringing Joy to People’s Lives – Shame He’s Fictional…   Eric Meek, the fictional estate agent created by author Dale Bradford, is back for a second outing in The Time‑Travelling Estate Agent 2, a sequel that is already climbing Amazon’s bestselling time‑travel rankings. Estate agents were recently highlighted as the third…
Read More →
Estate Agent Talk

Is it finally time for lenders to back green homes?

Andrew Smith weighs the risks and rewards Property developers are increasingly pitching green homes to lenders; however, with sales cycles slowing down and repair costs rising, is now the right time to back sustainable builds and at what price point is there market demand? Sustainability is continuing to shape our future of construction with the…
Read More →
Breaking News

Breaking Property News 24/07/25

Daily bite-sized proptech and property news in partnership with Proptech-X.   OpticWise – digital infrastructure in commercial real estate If your building were a product, how would it perform on the user experience scale?  Week 9: Experience as Infrastructure – Designing for Human-Centric Buildings Welcome to Week 9 of our 52-week journey into the future…
Read More →
new build homes colchester essex
Breaking News

UK Housebuilding Falters as Construction Hiring Flatlines

New research from Inventory Base reveals that UK construction industry employment has increased by almost 11% in the past five years, but there has been less than 1% growth in the past 12 months. Inventory Base’s analysis of the UK construction industry shows that in 2024 (latest data available) it employed an estimated total of…
Read More →