Strategic restructuring for Auction House in the North West

November 1, 2016

Leading property auctioneer Auction House is restructuring its operation in the North West of England, as a strategic response to the surge in residential and commercial activity across the region.

The group has created two tailored auction businesses in the area: Auction House Manchester operated by multi award winning estate agents Ryder & Dutton at the Etihad Stadium, and a newly-formed Auction House North West in association with regional estate agents Farrell Heyworth, one of the largest independent estate agencies in the North West of England, which brings together their auction activities previously run as Auction House Lancashire, Liverpool and Manchester West, with a new central saleroom at Bolton FC’s Macron Stadium.

Auction House Founding Director Roger Lake said: “Manchester and the North West are the nucleus and the engine room of the new ‘Northern Powerhouse’. Growth and regeneration are being pursued in parallel and the whole area has heightened activity. This changing picture and the many opportunities it offers have prompted a restructure within Auction House Group aimed at supporting the expanding need for an auctions service that is focused, diverse and better able to deliver for sellers and buyers in the region.”

The restructuring is being further enhanced by the launch of Auction House North West Commercial – a partnership between one of the area’s leading commercial agents, Roger Hannah & Co and the newly formed Auction House North West.

Commenting on the move, Roger Lake explained: “Despite the North West having the most active commercial auctions market outside London, the area has historically been underserviced. But with the involvement of Roger Hannah & Co, we can now provide a multi-disciplined, RICS supported alternative, which brings together all of our lots – residential, commercial, investments and land – into a combined catalogue. This is a huge opportunity for the Auction House Commercial brand, which we aim to grow significantly into the future.

“All in all, this restructuring adds up to an unbeatable proposition for the area: specialist local knowledge and expertise, the marketing muscle of a national brand, and a total of 14 auctions a year – seven from Manchester’s impressive Etihad Stadium, and a further seven from Bolton’s Macron Stadium, a location which is easily accessible from all over the region.

“Auction House is already the UK’s largest residential property auctioneer and second-largest commercial property auctioneer based on lots sold. I’m fully convinced that our plans for energetic promotion across the North West will result in entries escalating rapidly.”

Breaking News from: Property Publicity – Eric Dixon eric@propertypublicity.co.uk

Christopher Walkey

Founder of Estate Agent Networking. Internationally invited speaker on how to build online target audiences using Social Media. Writes about UK property prices, housing, politics and affordable homes.

You May Also Enjoy

Estate Agent Talk

Roller Garage Doors: 7 Essential Buying Tips.

Roller garage doors vary in quality, design, and the components used. Recognising these variations is essential when making a purchase, as it ensures you choose a product that provides long-term benefits. Here are seven key factors to consider: 1. Environmental Impact For superior insulation, sectional garage doors may be a better option, even though roller…
Read More →
Breaking News

Glenigan Construction Index: Pockets of regional resilience, do little to offset faltering confidence

The value of underlying work starting on-site during the three months to February decreased 6% and remained 17% below 2024 levels as activity remains relatively stagnant Lowered expectations on economic recovery dent residential construction, with starts down 10% on the preceding three months, slashed by 14% against 2024 figures Non-residential project starts decreased 2% against…
Read More →
Home and Living

How to Create a Stylish and Comfortable Home Office

Creating a stylish and comfortable home office is essential for productivity and well-being. Here are key considerations to design a workspace that is both functional and inspiring:​D 1. Select an Appropriate Location Choose a quiet area in your home with minimal distractions. If a separate room isn’t available, consider converting a nook or unused space…
Read More →
Breaking News

Zoopla Rental Market Report: Rents rising at lowest level for 3.5 years

Upcoming reforms in the rental market will limit new investment and the number of homes for rent Rents rising at lowest level for 3.5 years as Zoopla warns upcoming rental reforms will continue to limit rental supply   Average UK rents for new lets are three per cent higher over the last year, down from…
Read More →
Estate Agent Talk

Commonhold White Paper – Thoughts from the Industry

The sale of new leasehold flats in England and Wales is to be banned under Labour’s plan to end the  ‘feudal’ system. Labour wants to switch to Scotland’s commonhold system There are around 5 million leaseholders in England and Wales. Under commonhold, each flat owner would own the freehold of their home, but also have…
Read More →
Breaking News

Greenpeace Ruling Exposes UK Government Policy

In January 2025, Greenpeace brought a collective action against the Dutch state for failing to comply with a 2018 European Court of Justice ruling on nutrient neutrality. An appeal is expected: however, as the UK Government has adopted the same ‘tax builders for pollution others cause’ approach to reducing nutrient pollution, it may find itself…
Read More →