Posts Tagged ‘canvassing’
Your Core Values and Why They Matter
I was presenting at a local businesswomen’s networking event this week and I asked the ladies in the room to take part in an exercise: to define their top three core values. They found it hard: really hard. To try to define everything you stand for, and do, in just three words, is hard. Try…
Read MoreThe Market Share Trap
There are 8 million people living in Switzerland – compared with China (1.3 billion) and the US (320 million) it’s absolutely tiny. If you were a watch manufacturer you could be forgiven for dismissing the country’s watch brands as a threat to you. After all, Swiss watch companies only manufacture 2% of the world’s watches,…
Read MoreWhy your canvassing isn’t working and how to FIX it
When you design your canvassing campaign, here’s the five step journey you probably hope most vendors will take: Step 1 – Receive canvassing leaflet Step 2 – Call office to book MA Step 3 – Have MA Step 4 – Sign sale agreement Step 5 – Sell property There’s a problem with this journey however;…
Read MoreCanvassing that Converts – Your 3 Steps to Success
Is your canvassing working, or are you just chucking your money away? The average agent (is there any such person??) sends out around 1,000 leaflets a month, and gets back just 3 calls, if they’re lucky. That’s a response rate of 0.3%. In terms of return on investment, this might not seem so bad. Say…
Read MoreFinish the year strong, start the New Year STRONGER!
Are you doing what it takes to finish this year strong and start the New Year even stronger? As we all know, inbound business activity seems to slow down during the festive season. This can tempt some of us to take our foot of the pedal and relax a bit. This is a big mistake and…
Read MoreHow To Get a Response From Your Canvassing (Use This One Tip).
Canvassing for todays vendor Over the last few months and years much has been said about the response rates or lack thereof of traditional canvassing methods. I’m talking about the “Dear Homeowner” letters and glossy A5 leaflets many of us have been using for centuries. On my travels, I’ve heard things like leaflets don’t work…
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