Posts Tagged ‘estate agency pr’
How can Social Media increase business: Estate & Letting Agents
For 2024 I have decided to venture back into writing articles on marketing for the estate agency sector. It’s time to blow the dust off my type writer and once again join the vibrant and fast moving world of selling and renting property in the UK. Back in the early 2010’s I was one of…
Read MoreTop 10 press release writing tips – keep your copy at the top of its game
Part of a successful PR campaign is the production of well-crafted, engaging press releases that present your brand and product to the world. Writing a press release can be an immensely rewarding task when it generates column inches and sales enquiries. The experts at leading property PR agency, AB Property Marketing, share their top 10…
Read MoreEstate agents – Are you innocent or Guilty?
I read a cracking book recently. It’s from the smoothie and healthy food company innocent. They don’t cap up their name – they’re different like that. In fact they are different in many ways as the book – innocent, our story & some things we’ve learned highlights frequently. Unless you live in a remote Andes…
Read MoreWhy Wogan’s Wonderful Way with Words Can Help Your Estate Agency.
Unless you’ve been having a long weekend on the Dark side of the Moon you’ll have heard Sir Terry Wogan has died. He was a master broadcaster, presenter par excellence and by all accounts a lovely bloke. Sir Terry was always on the telly or radio in our house when I was growing up. My…
Read MoreDoes Your Agency Have a Serious Case of Mixed Message Madness?
Whenever I take on a new retained client I do a review of their local competition as a starting point. Part of that process is the agents I’m working with send me as much marketing materials as possible from their rivals. If you are not keeping an eye on what your local rivals are doing,…
Read MoreHow not to pee off the media and get your agency blacklisted.
Getting your estate agency in the papers is great. Providing it’s for something positive. “All publicity is good publicity,” is the biggest load of bollocks I’ve ever heard. Just ask Gerald Ratner, Thomas Cook or Alton Towers. I’d rephrase it say, rather boringly to say: ‘Positive publicity is the ONLY publicity which is good.” Contrary…
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