Posts Tagged ‘marketing’
The Best Valuation Blueprint
At HomeTruths, we – that is, my consultants and I – offer a free consultation to homeowners who are struggling to sell their property. This is usually an hour-long visit, and over the last decade, we have collectively done hundreds of these consultations, honing them along the way, until they are the refined and polished…
Read MoreIs Your Branding Working For You?
Introduction Finally a moment to breathe for all estate agents – the holidays are here! The perfect time of year to eat, drink, take a holiday and… consider next year’s branding strategy. Whether you’re aiming for a complete branding overhaul or just ensuring your current branding is up to scratch, we’ve created a simple branding…
Read MoreWhat estate agents actually do
How to add huge value with a little show and tell Ask Mr and Mrs Joe Public what an estate does for his fee, and you’ll get a variety of hostile answers, most of them unprintable. Of course, we’re all fighting with the legacy of unscrupulous agents who came before us (and those who are…
Read MoreHow to attract PERFECT client
Let me introduce you to my client, Mark; in his late forties, and running his own independent agency. Mark was working for a corporate, way back, but left when he felt constrained by their way of doing things. He knew he could be a better estate agent on his own, and has been proving that…
Read More7 Ways to Get More Valuations
How to get through more doors, more often. Marketing advice for estate and letting agents that actually works, from Sam Ashdown. Too long: didn’t read? Skip to the bottom and see all 7 It’s so frustrating, isn’t it, when you see a great property launched to market and you didn’t even get invited to value?…
Read MoreCan you add £100k this year?
How you can easily add £100,000 or more to your topline by having a marketing system that does the work for you. Let’s do the maths: Take your average fee and multiply it by your conversion rate. What figure do you get? That’s how much every new market appraisal is worth to you. So:…
Read MoreYour Complete Client Attraction System
The 4 Ingredients you need to automate your marketing How independent estate and letting agents can create and implement a marketing system that brings in new enquiries every day, automatically. Are you a natural marketer? Most of you will probably answer no to that question. But unless you have a hefty budget to outsource all…
Read MoreDon’t Forget your Buyers
In his film Phenomenon, John Travolta plays a character who gets hit by lightning, unexpectedly rendering him a genius, temporarily at least. One scene in the movie stuck with me. Travolta’s character, George, is initially perplexed by the fact that a rabbit is somehow getting into his vegetable patch, and resolves to fix the problem.…
Read MoreDo 0% fee deals work?
There is a huge temptation to offer 0% fees to attract new house sellers and landlords as a new start up agent .. in fact, many established agents do it as well.…so every agent, new or old could learn something from this article. The idea of 0% (free) is attractive, especially to new start estate…
Read MoreBrexit means Brexit
Several weeks ago, we heard the UK was leaving the EU and what happened… panic set in. Whilst one half of the UK were revelling in their success, the other half were going in to meltdown. The stock exchange was all over the place, Sterling fell off a cliff, political resignations went around like wildfire…
Read MoreDon’t Tweet Your Properties
Why your audience is your most valuable asset, and how to look after it I posted this picture on Twitter the other evening. It opened up a bit of a debate. Some agents insisted that it works for them, generating enquiries and viewings. Others, including Julian O’Dell, estate agent and fellow trainer agreed with me:…
Read MoreEmail Marketing – How to use it to Get more Valuations
Email is still the best form of marketing. It’s cheap, direct and it works because largely, it’s permission-based; the people on your email list have given you the go-ahead to send them messages. But most estate and letting agents are simply blasting their lists with their latest listings. That’s not marketing; that’s ‘broadcasting’. And anyway,…
Read MoreYour Complete Facebook Ads Blueprint in 3 Simple Steps
My unique formula to get your Facebook Ads bringing you leads and instructions on auto-pilot. Quick note – it’s worth reading last week’s post – Facebook Ads for Estate Agents – before you read this one, as it walks you through the basics of setting up your Facebook Ads properly, so you can then move…
Read MoreOnline versus offline marketing – what works and how
How estate and letting agents could get better results with less spend using smarter marketing methods. What marketing are you doing? Canvassing? Touting? Newspaper ads? Is any of it working? Each week, I have around 10 calls with independent estate agents (book yours here) to assess their marketing spend and the results they get. …
Read MoreWhat do you do?
What do you say, when someone asks you “What do you do?” Do you reply, “I’m an estate agent”? Or perhaps you say, “I work for Downtons”? Or even, “I help people move ”? Perhaps what you say isn’t as important as how you feel when you reply. I’ve heard agents pre-empt any cruel barbs with comments…
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