Ditching print media for digital media – Wise move?

Lisa Markwell, editor of the Independent on Sunday: “We have always found it terribly depressing that people will happily pay £3.70 for an appalling coffee from a take-out place and yet they won’t pay £1.60 or £2.20 on a Sunday for what is in effect a novel’s worth of terrific writing,”. Reading through the headlines and…

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Estate agents: word-of-mouth just got social.

Word-of-mouth is the most powerful tool you have. Every day, people talk about your estate agency: stories are told and experiences are shared. Whilst this hasn’t changed, the means by which people communicate have. Today, people increasingly turn to social media. This shift presents an enormous opportunity for estate agents. Instead of being in the…

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