Posts Tagged ‘strategies’
First, locate your rabbit
In his film Phenomenon, John Travolta plays a character who gets hit by lightning, unexpectedly rendering him a genius, temporarily at least. One scene in the movie stuck with me. Travolta’s character, George, is initially perplexed by the fact that a rabbit is somehow getting into his vegetable patch, and resolves to fix the problem.…
Read MoreWhy you Don’t need an App
Where’s your phone, right now? I bet that it’s not more than three feet from you; am I right? And there’s around a 50% chance that you’re even reading this post on your phone. When I reach for my computer to search for something on the internet, around 50% of the time, that computer is…
Read MoreWhy you Don’t need an App
Where’s your phone, right now? I bet that it’s not more than three feet from you; am I right? And there’s around a 50% chance that you’re even reading this post on your phone. When I reach for my computer to search for something on the internet, around 50% of the time, that computer is…
Read MoreThe 7 most popular tips of 2016
Every week during 2016 I emailed a tip to help independent estate and letting agents. Did you get them? These are just 7 of the 52 I sent out in 2016, and if you are not on the list, you missed out on some fantastic free tips, tricks and tactics to grow your agency. To…
Read MoreThe Power of Prediction Marketing – What it is and why it matters to you
By the time a vendor calls you to book a valuation, you’re already too late. You’ve either won the instruction, or you haven’t. And there’s nothing you can do about it. Or is there? You see, when that homeowner calls to arrange a visit, they know which company they will instruct. They will probably follow…
Read MoreNew Landlords – where to find them and how to get them
How independent letting agents can attract and convert new landlords by using creative and innovative marketing tactics. Landlords are elusive creatures. Hard to find, difficult to market to, and almost impossible to poach. Most traditional methods of marketing just don’t work on landlords. With a vendor, at least you know where they live. Trying to…
Read More7 Tips for Winning over a Savvy Seller
I was in a local café the other day for a meeting. We ordered food, and my crabcakes were frankly, awful. After two exchanges with the staff, I returned it, mostly uneaten, explaining why I didn’t like it. When it came time to pay the bill, I was very surprised to see that they had…
Read MoreWhy are you an estate agent?
Do you bounce out of bed before the alarm every morning, with a spring in your step and a smile on your face? Or do you hit the snooze button seven times in a row before eventually dragging your body out from under the duvet to face the world? How you get up in the…
Read More7 Ways to Get More Valuations
How to get through more doors, more often. Marketing advice for estate and letting agents that actually works, from Sam Ashdown. Too long: didn’t read? Skip to the bottom and see all 7 It’s so frustrating, isn’t it, when you see a great property launched to market and you didn’t even get invited to value?…
Read MoreCan you add £100k this year?
How you can easily add £100,000 or more to your topline by having a marketing system that does the work for you. Let’s do the maths: Take your average fee and multiply it by your conversion rate. What figure do you get? That’s how much every new market appraisal is worth to you. So:…
Read MoreYour Complete Client Attraction System
The 4 Ingredients you need to automate your marketing How independent estate and letting agents can create and implement a marketing system that brings in new enquiries every day, automatically. Are you a natural marketer? Most of you will probably answer no to that question. But unless you have a hefty budget to outsource all…
Read MoreDon’t Tweet Your Properties
Why your audience is your most valuable asset, and how to look after it I posted this picture on Twitter the other evening. It opened up a bit of a debate. Some agents insisted that it works for them, generating enquiries and viewings. Others, including Julian O’Dell, estate agent and fellow trainer agreed with me:…
Read MoreEmail Marketing – How to use it to Get more Valuations
Email is still the best form of marketing. It’s cheap, direct and it works because largely, it’s permission-based; the people on your email list have given you the go-ahead to send them messages. But most estate and letting agents are simply blasting their lists with their latest listings. That’s not marketing; that’s ‘broadcasting’. And anyway,…
Read MoreYour Complete Facebook Ads Blueprint in 3 Simple Steps
My unique formula to get your Facebook Ads bringing you leads and instructions on auto-pilot. Quick note – it’s worth reading last week’s post – Facebook Ads for Estate Agents – before you read this one, as it walks you through the basics of setting up your Facebook Ads properly, so you can then move…
Read MoreOnline versus offline marketing – what works and how
How estate and letting agents could get better results with less spend using smarter marketing methods. What marketing are you doing? Canvassing? Touting? Newspaper ads? Is any of it working? Each week, I have around 10 calls with independent estate agents (book yours here) to assess their marketing spend and the results they get. …
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