The 61% of Britain that is still affordable for Generation Rent

The latest research by lettings management platform, Howsy, has revealed that 61% of Britain still remains within the boundaries of affordability for the nation’s younger renters.

Howsy looked at the cost of renting across each local authority of England, Scotland and Wales coupled with the average salary for 22-29-year-olds in that region. Howsy then looked at what percentage of income is swallowed up by financial rental requirements and where remains the most realistic for renters.

The research shows that across Britain the average rent of £843 per month accounts for 51% of the average salary of £1,639. However, there are a total of five areas where rent accounts for over 100% of the average salary, four of which are located in London.

But the difference between 99% of salary spent on renting and 100% doesn’t make an area affordable for tenants and in fact, affordability starts to become an issue once the cost of rent exceeds 50% of your salary.

With this in mind, Howsy then looked at where across the nation the average monthly rent accounted for 50% or less of earnings and found that on this basis, 61% of areas were still home to an affordable rental market for the younger generation.

The best of the bunch is Rhondda Cynon Taf in Wales, with just 28% of income required to cover rental costs, along with Blaenau Gwent.

At 30%, Burnley is the most affordable market for young renters in England and the North West, while in Scotland, Dumfries and Galloway is the most affordable and ranks eight overall at 31%.

Barnsley also makes the top 10 and is the most affordable in the Yorkshire and the Humber region at 32%, along with Bolsover which ranks as the best option in the East Midlands.

South Tyneside is top in the North East (33%), while Waveney is the most affordable in the East of England (34%), with Staffordshire Moorlands the most affordable in the West Midlands (35%).

Folkestone and Hythe is the South East’s most affordable rental market, with Torridge in the South West still just about affordable at 40%. Predictably, the cheapest area in London falls outside of the 50% affordability threshold, with Bexley coming in at 52%.

Founder and CEO of Howsy, Calum Brannan, commented:

“A lack of wage growth to keep pace with the increasing cost of renting is resulting in more of the nation’s tenants paying above the fifty percent affordability threshold when it comes to the proportion of salary spent on rent.

However, despite the government’s attempts to dampen the financial return of buy-to-let landlords through a number of financial penalties including a ban on tenant fees, an increase in stamp duty and a reduction in buy-to-let tax incentives, we haven’t seen the knee-jerk spike in rents that many predicted.

We believe it is important to be innovative with solutions to ensure that the rental market is open to as many people as possible. Products such as Howsy Club turn the tradition of the high up-front deposit on its head, wiping out a high cost that, along with monthly rent, can be a big barrier many tenants getting their foot on the rental ladder.

Of course, affordability is always going to be a problem in some areas, but a vast majority of areas in Britain still remain realistic as rental locations for the nation’s youngest tenants.”

Rent to income ratio in the most affordable rental locations in each region of Britain
Location	Region	Monthly NET pay (age group 22-29)	Average monthly rent (2019)	Overall – Rent as proportion of net salary
Rhondda Cynon Taf	WALES	£1,478	£419	28%
Burnley	NORTH WEST	£1,560	£462	30%
Dumfries and Galloway	SCOTLAND	£1,584	£490	31%
Barnsley	YORKSHIRE AND THE HUMBER	£1,531	£494	32%
Bolsover	EAST MIDLANDS	£1,562	£494	32%
South Tyneside	NORTH EAST	£1,503	£498	33%
Waveney	EAST OF ENGLAND	£1,637	£557	34%
Staffordshire Moorlands	WEST MIDLANDS	£1,546	£536	35%
Folkestone and Hythe	SOUTH EAST	£1,665	£645	39%
Torridge	SOUTH WEST	£1,548	£612	40%
Bexley	LONDON	£2,137	£1,106	52%

Rent to income ratio in the all locations in Britain
Location	Region	Monthly NET pay (age group 22-29)	Average monthly rent (2019)	Overall – Rent as proportion of net salary
Rhondda Cynon Taf	WALES	£1,478	£419	28%
Blaenau Gwent	WALES	£1,478	£411	28%
Burnley	NORTH WEST	£1,560	£462	30%
Powys	WALES	£1,478	£462	31%
Carlisle	NORTH WEST	£1,560	£487	31%
Pendle	NORTH WEST	£1,560	£483	31%
Carmarthenshire	WALES	£1,478	£458	31%
Dumfries and Galloway	SCOTLAND	£1,584	£490	31%
Hyndburn	NORTH WEST	£1,560	£476	31%
Barnsley	YORKSHIRE AND THE HUMBER	£1,531	£494	32%
Merthyr Tydfil	WALES	£1,478	£472	32%
Pembrokeshire	WALES	£1,478	£471	32%
Neath Port Talbot	WALES	£1,478	£469	32%
Bolsover	EAST MIDLANDS	£1,562	£494	32%
North Lanarkshire	SCOTLAND	£1,584	£528	33%
East Ayrshire	SCOTLAND	£1,584	£528	33%
North Ayrshire	SCOTLAND	£1,584	£528	33%
South Ayrshire	SCOTLAND	£1,584	£528	33%
Rotherham	YORKSHIRE AND THE HUMBER	£1,531	£510	33%
Isle of Anglesey	WALES	£1,478	£490	33%
Allerdale	NORTH WEST	£1,560	£517	33%
South Tyneside	NORTH EAST	£1,503	£498	33%
Mansfield	EAST MIDLANDS	£1,562	£516	33%
Gwynedd	WALES	£1,478	£488	33%
Wigan	NORTH WEST	£1,560	£514	33%
Torfaen	WALES	£1,478	£486	33%
Doncaster	YORKSHIRE AND THE HUMBER	£1,531	£503	33%
East Lindsey	EAST MIDLANDS	£1,562	£513	33%
Copeland	NORTH WEST	£1,560	£511	33%
Sunderland	NORTH EAST	£1,503	£517	34%
Rossendale	NORTH WEST	£1,560	£536	34%
Ceredigion	WALES	£1,478	£507	34%
Liverpool	NORTH WEST	£1,560	£532	34%
St. Helens	NORTH WEST	£1,560	£531	34%
Waveney	EAST OF ENGLAND	£1,637	£557	34%
Barrow-in-Furness	NORTH WEST	£1,560	£530	34%
Scarborough	YORKSHIRE AND THE HUMBER	£1,531	£517	34%
Calderdale	YORKSHIRE AND THE HUMBER	£1,531	£517	34%
Rochdale	NORTH WEST	£1,560	£526	34%
Caerphilly	WALES	£1,478	£498	34%
Ashfield	EAST MIDLANDS	£1,562	£525	34%
Gateshead	NORTH EAST	£1,503	£531	35%
Bassetlaw	EAST MIDLANDS	£1,562	£551	35%
West Lindsey	EAST MIDLANDS	£1,562	£550	35%
Denbighshire	WALES	£1,478	£518	35%
Scottish Borders	SCOTLAND	£1,584	£552	35%
Chesterfield	EAST MIDLANDS	£1,562	£543	35%
Bridgend	WALES	£1,478	£513	35%
Staffordshire Moorlands	WEST MIDLANDS	£1,546	£536	35%
Great Yarmouth	EAST OF ENGLAND	£1,637	£566	35%
High Peak	EAST MIDLANDS	£1,562	£570	36%
Newport	WALES	£1,478	£539	36%
Newark and Sherwood	EAST MIDLANDS	£1,562	£569	36%
Wrexham	WALES	£1,478	£537	36%
Cannock Chase	WEST MIDLANDS	£1,546	£559	36%
Preston	NORTH WEST	£1,560	£564	36%
Wakefield	YORKSHIRE AND THE HUMBER	£1,531	£548	36%
Tameside	NORTH WEST	£1,560	£558	36%
Kirklees	YORKSHIRE AND THE HUMBER	£1,531	£546	36%
Charnwood	EAST MIDLANDS	£1,562	£556	36%
Argyll and Bute	SCOTLAND	£1,584	£594	37%
Swansea	WALES	£1,478	£552	37%
Lincoln	EAST MIDLANDS	£1,562	£581	37%
Wolverhampton	WEST MIDLANDS	£1,546	£573	37%
West Lancashire	NORTH WEST	£1,560	£578	37%
Bolton	NORTH WEST	£1,560	£578	37%
Dudley	WEST MIDLANDS	£1,546	£572	37%
Walsall	WEST MIDLANDS	£1,546	£572	37%
Wyre	NORTH WEST	£1,560	£577	37%
Lancaster	NORTH WEST	£1,560	£576	37%
Wirral	NORTH WEST	£1,560	£576	37%
Oldham	NORTH WEST	£1,560	£573	37%
Knowsley	NORTH WEST	£1,560	£572	37%
Eden	NORTH WEST	£1,560	£570	37%
Sefton	NORTH WEST	£1,560	£570	37%
Bradford	YORKSHIRE AND THE HUMBER	£1,531	£559	37%
Richmondshire	YORKSHIRE AND THE HUMBER	£1,531	£587	38%
South Ribble	NORTH WEST	£1,560	£598	38%
Sandwell	WEST MIDLANDS	£1,546	£589	38%
Fenland	EAST OF ENGLAND	£1,637	£623	38%
North Tyneside	NORTH EAST	£1,503	£571	38%
Nuneaton and Bedworth	WEST MIDLANDS	£1,546	£587	38%
Chorley	NORTH WEST	£1,560	£592	38%
Amber Valley	EAST MIDLANDS	£1,562	£591	38%
Corby	EAST MIDLANDS	£1,562	£591	38%
Erewash	EAST MIDLANDS	£1,562	£588	38%
Flintshire	WALES	£1,478	£582	39%
Perth and Kinross	SCOTLAND	£1,584	£624	39%
East Renfrewshire	SCOTLAND	£1,584	£623	39%
Inverclyde	SCOTLAND	£1,584	£623	39%
Renfrewshire	SCOTLAND	£1,584	£623	39%
Highland	SCOTLAND	£1,584	£618	39%
Na h-Eileanan Siar	SCOTLAND	£1,584	£618	39%
Orkney Islands	SCOTLAND	£1,584	£618	39%
Shetland Islands	SCOTLAND	£1,584	£618	39%
Folkestone and Hythe	SOUTH EAST	£1,665	£645	39%
Wyre Forest	WEST MIDLANDS	£1,546	£598	39%
Fylde	NORTH WEST	£1,560	£601	39%
Boston	EAST MIDLANDS	£1,562	£602	39%
North East Derbyshire	EAST MIDLANDS	£1,562	£602	39%
North Norfolk	EAST OF ENGLAND	£1,637	£663	40%
Ipswich	EAST OF ENGLAND	£1,637	£663	40%
Selby	YORKSHIRE AND THE HUMBER	£1,531	£619	40%
Stafford	WEST MIDLANDS	£1,546	£625	40%
Bury	NORTH WEST	£1,560	£627	40%
West Dunbartonshire	SCOTLAND	£1,584	£630	40%
Fife	SCOTLAND	£1,584	£629	40%
Conwy	WALES	£1,478	£587	40%
South Lanarkshire	SCOTLAND	£1,584	£628	40%
East Staffordshire	WEST MIDLANDS	£1,546	£612	40%
Hastings	SOUTH EAST	£1,665	£659	40%
South Holland	EAST MIDLANDS	£1,562	£618	40%
Craven	YORKSHIRE AND THE HUMBER	£1,531	£605	40%
Torridge	SOUTH WEST	£1,548	£612	40%
Hambleton	YORKSHIRE AND THE HUMBER	£1,531	£635	41%
Hinckley and Bosworth	EAST MIDLANDS	£1,562	£648	41%
Melton	EAST MIDLANDS	£1,562	£645	41%
Forest of Dean	SOUTH WEST	£1,548	£639	41%
King’s Lynn and West Norfolk	EAST OF ENGLAND	£1,637	£675	41%
North Devon	SOUTH WEST	£1,548	£637	41%
Sheffield	YORKSHIRE AND THE HUMBER	£1,531	£629	41%
Dover	SOUTH EAST	£1,665	£680	41%
North Kesteven	EAST MIDLANDS	£1,562	£637	41%
Broxtowe	EAST MIDLANDS	£1,562	£636	41%
Thanet	SOUTH EAST	£1,665	£701	42%
Ryedale	YORKSHIRE AND THE HUMBER	£1,531	£641	42%
Gedling	EAST MIDLANDS	£1,562	£651	42%
Angus	SCOTLAND	£1,584	£660	42%
Dundee City	SCOTLAND	£1,584	£660	42%
West Lothian	SCOTLAND	£1,584	£659	42%
Newcastle-under-Lyme	WEST MIDLANDS	£1,546	£670	43%
Monmouthshire	WALES	£1,478	£641	43%
Tamworth	WEST MIDLANDS	£1,546	£669	43%
South Derbyshire	EAST MIDLANDS	£1,562	£675	43%
Weymouth and Portland	SOUTH WEST	£1,548	£666	43%
South Somerset	SOUTH WEST	£1,548	£666	43%
West Somerset	SOUTH WEST	£1,548	£666	43%
South Kesteven	EAST MIDLANDS	£1,562	£671	43%
Clackmannanshire	SCOTLAND	£1,584	£677	43%
Falkirk	SCOTLAND	£1,584	£677	43%
Stirling	SCOTLAND	£1,584	£677	43%
Vale of Glamorgan	WALES	£1,478	£631	43%
Kettering	EAST MIDLANDS	£1,562	£667	43%
Worcester	WEST MIDLANDS	£1,546	£658	43%
Breckland	EAST OF ENGLAND	£1,637	£697	43%
Gloucester	SOUTH WEST	£1,548	£659	43%
Coventry	WEST MIDLANDS	£1,546	£657	43%
Wellingborough	EAST MIDLANDS	£1,562	£695	44%
North West Leicestershire	EAST MIDLANDS	£1,562	£694	44%
Taunton Deane	SOUTH WEST	£1,548	£686	44%
Mid Devon	SOUTH WEST	£1,548	£683	44%
North Warwickshire	WEST MIDLANDS	£1,546	£681	44%
South Lakeland	NORTH WEST	£1,560	£687	44%
Sedgemoor	SOUTH WEST	£1,548	£681	44%
Ribble Valley	NORTH WEST	£1,560	£684	44%
West Devon	SOUTH WEST	£1,548	£679	44%
Suffolk Coastal	EAST OF ENGLAND	£1,637	£713	44%
Redditch	WEST MIDLANDS	£1,546	£673	44%
Babergh	EAST OF ENGLAND	£1,637	£742	45%
Derbyshire Dales	EAST MIDLANDS	£1,562	£703	45%
Tendring	EAST OF ENGLAND	£1,637	£736	45%
Mid Suffolk	EAST OF ENGLAND	£1,637	£736	45%
Newcastle upon Tyne	NORTH EAST	£1,503	£674	45%
Broadland	EAST OF ENGLAND	£1,637	£760	46%
Aberdeen City	SCOTLAND	£1,584	£735	46%
Aberdeenshire	SCOTLAND	£1,584	£735	46%
Moray	SCOTLAND	£1,584	£735	46%
Rushcliffe	EAST MIDLANDS	£1,562	£721	46%
Stroud	SOUTH WEST	£1,548	£714	46%
Blaby	EAST MIDLANDS	£1,562	£720	46%
Malvern Hills	WEST MIDLANDS	£1,546	£709	46%
Teignbridge	SOUTH WEST	£1,548	£708	46%
South Norfolk	EAST OF ENGLAND	£1,637	£747	46%
Gosport	SOUTH EAST	£1,665	£759	46%
Northampton	EAST MIDLANDS	£1,562	£712	46%
Bromsgrove	WEST MIDLANDS	£1,546	£734	47%
Stockport	NORTH WEST	£1,560	£739	47%
Salford	NORTH WEST	£1,560	£735	47%
Oadby and Wigston	EAST MIDLANDS	£1,562	£735	47%
South Staffordshire	WEST MIDLANDS	£1,546	£727	47%
Birmingham	WEST MIDLANDS	£1,546	£724	47%
Rugby	WEST MIDLANDS	£1,546	£724	47%
Lichfield	WEST MIDLANDS	£1,546	£749	48%
Eastbourne	SOUTH EAST	£1,665	£793	48%
Tewkesbury	SOUTH WEST	£1,548	£766	49%
Ashford	SOUTH EAST	£1,665	£821	49%
Norwich	EAST OF ENGLAND	£1,637	£805	49%
Mendip	SOUTH WEST	£1,548	£760	49%
Swale	SOUTH EAST	£1,665	£816	49%
Harborough	EAST MIDLANDS	£1,562	£765	49%
Wychavon	WEST MIDLANDS	£1,546	£755	49%
East Devon	SOUTH WEST	£1,548	£753	49%
Huntingdonshire	EAST OF ENGLAND	£1,637	£826	50%
Rother	SOUTH EAST	£1,665	£835	50%
South Hams	SOUTH WEST	£1,548	£776	50%
Worthing	SOUTH EAST	£1,665	£832	50%
North Dorset	SOUTH WEST	£1,548	£771	50%
Cardiff	WALES	£1,478	£733	50%
East Dunbartonshire	SCOTLAND	£1,584	£811	51%
Daventry	EAST MIDLANDS	£1,562	£797	51%
Arun	SOUTH EAST	£1,665	£847	51%
Colchester	EAST OF ENGLAND	£1,637	£829	51%
Braintree	EAST OF ENGLAND	£1,637	£828	51%
Leeds	YORKSHIRE AND THE HUMBER	£1,531	£774	51%
East Northamptonshire	EAST MIDLANDS	£1,562	£790	51%
Cheltenham	SOUTH WEST	£1,548	£811	52%
Maidstone	SOUTH EAST	£1,665	£871	52%
Eastleigh	SOUTH EAST	£1,665	£870	52%
St Edmundsbury	EAST OF ENGLAND	£1,637	£854	52%
Rushmoor	SOUTH EAST	£1,665	£866	52%
Havant	SOUTH EAST	£1,665	£865	52%
Bexley	LONDON	£2,137	£1,106	52%
West Dorset	SOUTH WEST	£1,548	£826	53%
Purbeck	SOUTH WEST	£1,548	£825	53%
Croydon	LONDON	£2,137	£1,136	53%
Manchester	NORTH WEST	£1,560	£822	53%
Canterbury	SOUTH EAST	£1,665	£876	53%
Gravesham	SOUTH EAST	£1,665	£902	54%
Warwick	WEST MIDLANDS	£1,546	£830	54%
East Cambridgeshire	EAST OF ENGLAND	£1,637	£899	55%
Fareham	SOUTH EAST	£1,665	£914	55%
Stevenage	EAST OF ENGLAND	£1,637	£898	55%
Maldon	EAST OF ENGLAND	£1,637	£897	55%
Havering	LONDON	£2,137	£1,169	55%
Sutton	LONDON	£2,137	£1,167	55%
Adur	SOUTH EAST	£1,665	£908	55%
Aylesbury Vale	SOUTH EAST	£1,665	£934	56%
Barking and Dagenham	LONDON	£2,137	£1,194	56%
Glasgow City	SCOTLAND	£1,584	£883	56%
Harrogate	YORKSHIRE AND THE HUMBER	£1,531	£853	56%
Stratford-on-Avon	WEST MIDLANDS	£1,546	£860	56%
Basingstoke and Deane	SOUTH EAST	£1,665	£925	56%
Harlow	EAST OF ENGLAND	£1,637	£939	57%
Cherwell	SOUTH EAST	£1,665	£951	57%
Trafford	NORTH WEST	£1,560	£883	57%
North Hertfordshire	EAST OF ENGLAND	£1,637	£955	58%
East Hampshire	SOUTH EAST	£1,665	£969	58%
Solihull	WEST MIDLANDS	£1,546	£896	58%
New Forest	SOUTH EAST	£1,665	£965	58%
South Northamptonshire	EAST MIDLANDS	£1,562	£903	58%
Crawley	SOUTH EAST	£1,665	£990	59%
Hillingdon	LONDON	£2,137	£1,270	59%
Chichester	SOUTH EAST	£1,665	£989	59%
Chelmsford	EAST OF ENGLAND	£1,637	£972	59%
Wealden	SOUTH EAST	£1,665	£983	59%
East Dorset	SOUTH WEST	£1,548	£935	60%
Dartford	SOUTH EAST	£1,665	£1,003	60%
Castle Point	EAST OF ENGLAND	£1,637	£985	60%
Lewes	SOUTH EAST	£1,665	£998	60%
Basildon	EAST OF ENGLAND	£1,637	£979	60%
Test Valley	SOUTH EAST	£1,665	£994	60%
Wycombe	SOUTH EAST	£1,665	£1,024	61%
Enfield	LONDON	£2,137	£1,310	61%
Waltham Forest	LONDON	£2,137	£1,309	61%
Vale of White Horse	SOUTH EAST	£1,665	£1,016	61%
Rochford	EAST OF ENGLAND	£1,637	£992	61%
Mid Sussex	SOUTH EAST	£1,665	£1,040	62%
South Cambridgeshire	EAST OF ENGLAND	£1,637	£1,022	62%
Lewisham	LONDON	£2,137	£1,324	62%
Bromley	LONDON	£2,137	£1,321	62%
Cotswold	SOUTH WEST	£1,548	£956	62%
Redbridge	LONDON	£2,137	£1,318	62%
Christchurch	SOUTH WEST	£1,548	£955	62%
Forest Heath	EAST OF ENGLAND	£1,637	£1,038	63%
East Hertfordshire	EAST OF ENGLAND	£1,637	£1,029	63%
West Oxfordshire	SOUTH EAST	£1,665	£1,042	63%
Uttlesford	EAST OF ENGLAND	£1,637	£1,048	64%
Watford	EAST OF ENGLAND	£1,637	£1,043	64%
Hart	SOUTH EAST	£1,665	£1,086	65%
Horsham	SOUTH EAST	£1,665	£1,086	65%
Kingston upon Thames	LONDON	£2,137	£1,390	65%
Tunbridge Wells	SOUTH EAST	£1,665	£1,083	65%
Broxbourne	EAST OF ENGLAND	£1,637	£1,061	65%
Harrow	LONDON	£2,137	£1,407	66%
Greenwich	LONDON	£2,137	£1,404	66%
Tonbridge and Malling	SOUTH EAST	£1,665	£1,092	66%
Hounslow	LONDON	£2,137	£1,432	67%
Welwyn Hatfield	EAST OF ENGLAND	£1,637	£1,092	67%
Surrey Heath	SOUTH EAST	£1,665	£1,110	67%
Newham	LONDON	£2,137	£1,424	67%
Ealing	LONDON	£2,137	£1,463	68%
City of Edinburgh	SCOTLAND	£1,584	£1,084	68%
East Lothian	SCOTLAND	£1,584	£1,084	68%
Midlothian	SCOTLAND	£1,584	£1,084	68%
Reigate and Banstead	SOUTH EAST	£1,665	£1,138	68%
Brentwood	EAST OF ENGLAND	£1,637	£1,119	68%
Dacorum	EAST OF ENGLAND	£1,637	£1,115	68%
Spelthorne	SOUTH EAST	£1,665	£1,142	69%
Exeter	SOUTH WEST	£1,548	£1,084	70%
Winchester	SOUTH EAST	£1,665	£1,158	70%
Barnet	LONDON	£2,137	£1,523	71%
Waverley	SOUTH EAST	£1,665	£1,203	72%
Brent	LONDON	£2,137	£1,535	72%
Merton	LONDON	£2,137	£1,530	72%
Haringey	LONDON	£2,137	£1,558	73%
South Oxfordshire	SOUTH EAST	£1,665	£1,208	73%
Tandridge	SOUTH EAST	£1,665	£1,255	75%
Runnymede	SOUTH EAST	£1,665	£1,253	75%
Woking	SOUTH EAST	£1,665	£1,271	76%
Southwark	LONDON	£2,137	£1,654	77%
Mole Valley	SOUTH EAST	£1,665	£1,288	77%
Cambridge	EAST OF ENGLAND	£1,637	£1,253	77%
St Albans	EAST OF ENGLAND	£1,637	£1,298	79%
Epsom and Ewell	SOUTH EAST	£1,665	£1,314	79%
Hertsmere	EAST OF ENGLAND	£1,637	£1,302	80%
Epping Forest	EAST OF ENGLAND	£1,637	£1,326	81%
Sevenoaks	SOUTH EAST	£1,665	£1,371	82%
Lambeth	LONDON	£2,137	£1,754	82%
Three Rivers	EAST OF ENGLAND	£1,637	£1,357	83%
Tower Hamlets	LONDON	£2,137	£1,803	84%
Guildford	SOUTH EAST	£1,665	£1,431	86%
Hackney	LONDON	£2,137	£1,834	86%
Chiltern	SOUTH EAST	£1,665	£1,426	86%
Richmond upon Thames	LONDON	£2,137	£1,857	87%
Wandsworth	LONDON	£2,137	£1,883	88%
Islington	LONDON	£2,137	£1,914	90%
South Bucks	SOUTH EAST	£1,665	£1,509	91%
Oxford	SOUTH EAST	£1,665	£1,509	91%
Hammersmith and Fulham	LONDON	£2,137	£2,117	99%
Elmbridge	SOUTH EAST	£1,665	£1,784	107%
City of London	LONDON	£2,137	£2,446	114%
Camden	LONDON	£2,137	£2,536	119%
Westminster	LONDON	£2,137	£3,018	141%
Kensington and Chelsea	LONDON	£2,137	£3,053	143%
Great Britain	N/A	£1,639	£843	51%

Sources
Average earnings
Salary by region for 22-29 year olds	ONS
Average rents
England	Gov.uk
Scotland	Gov.scot
Wales	Gov.wales
50/30/20 Rule
Saving affordability	Investopedia

Properganda PR

National and local media coverage for property businesses. Journo quotes delivered in minutes.

You May Also Enjoy

Breaking News

How to market to Estate Agents UK

The UK’s property sales and letting industry is quite sizable in both volume of work and those employed within. Some 25 million dwellings in England alone exist and there were estimated to be approximately 55,500 estate agents working in the United Kingdom as of the second quarter of 2024. Up and down the country, in…

Read More →

Letting Agent Talk

Preventative Measures to Reduce the Risk of Emergencies in a Rental Home

Ensuring that a rental home is safe and well-maintained is essential for both landlords and tenants. Emergencies in a rental property can lead to significant stress, financial loss, and potential damage. However, by implementing preventative measures, landlords and tenants alike can reduce the risk of emergencies and create a safer living environment. This guide provides…

Read More →

Estate Agent Talk

Understanding the Metrics Used by Estate Agents to Determine Your Home’s Worth

Determining the value of a property can sometimes feel like a complex process shrouded in mystery. However, understanding the various metrics and considerations that estate agents use to assess your home’s worth can demystify the process and empower you as a homeowner. This blog will provide a comprehensive guide to the key factors estate agents…

Read More →

Breaking News

Breaking Property News 15/11/24

Daily bite-sized proptech and property news in partnership with Proptech-X. Digital transformation of real estate drives profitability Press Release – London 14th November 2024 – Following the October budget, estate agents across the UK are seeking new ways to adapt to an evolving property market. Rising costs and shifting buyer expectations have driven a need…

Read More →

Estate Agent Talk

Labour’s Vision for Homeowners and Renters: Key Changes to Expect

The UK housing market continues to be a complex and often challenging landscape for both homeowners and renters. Labour’s vision for housing reform aims to address longstanding issues in affordability, security, and sustainability, setting out a series of policy proposals that could reshape the property market. Whether you are a homeowner, a renter, or an…

Read More →

Letting Agent Talk

The pros and cons of renting to students: is it the right choice for you?

Student properties are no different in term of quality and facilities than any other type of private rental. And although landlords may have to spend a fair amount on setting up and properly maintaining student lets, they can also charge a good market rent. To help you decide whether letting to students might be worthwhile…

Read More →

REACH OVER 100,000 PROPERTY PROFESSIONALS

The 61% of Britain that is still affordable for Generation Rent

Properganda PR

You May Also Enjoy

How to market to Estate Agents UK

Preventative Measures to Reduce the Risk of Emergencies in a Rental Home

Understanding the Metrics Used by Estate Agents to Determine Your Home’s Worth

Breaking Property News 15/11/24

Labour’s Vision for Homeowners and Renters: Key Changes to Expect

The pros and cons of renting to students: is it the right choice for you?

Newsletter Signup

OVERSEAS PROPERTY TIP

Would you like a permanent link here?

Would you like a permanent link here?