The Guild says that it leads in the industry in market share?
According to figures provided by Twenty EA, an independent statistics provider, as a collective group, The Guild of Property Professionals currently has the highest percentage of market share of new instructions in the UK at 5.17%* (1st January – 7th March 2019), with the next estate agency brand representing 3.98%*.
Iain McKenzie, CEO of The Guild of Property Professionals, said: “Over the past few years The Guild has seen substantial growth and expansion. As a result, its representation of the current market share of instructions has also grown.”
In addition, The Guild has the highest market share percentage on exchanges in the UK at 5.55%*, when compared to the top ten estate agency brands. “These outstanding statistics are a testament to the calibre of our Membership. We are very select in whom we have as Members and always ensure that The Guild representative in the region is one of the best agents in the area,” says McKenzie.
“Our vision is to continue to expand with sights set on regions that currently do not have a Guild Member. Essentially, a larger network and more listings mean more choice for consumers. Our goal is to have around 1,100 Members to offer full comprehensive coverage in the UK, making sure they are the best fit in relation to The Guild’s core values. Homeowners want to know that they are listing one of their largest financial assets with an agent who has the expertise and resources to attain the optimum outcome. A strong independent agent with the backup of a large national network.”
He continues that at its core, The Guild is about maintaining a level of professionalism and integrity within a sector that is yet to be licensed. “When dealing with a Guild Member estate agency, vendors have the assurance they are working with a true professional who values the customer service experience. We are striving to become the benchmark of professionalism within the industry, and the consumer’s first choice when looking to buy or sell a property,” McKenzie concludes.